In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converting?" When this happens, it's easy for many of us to become gun shy because we're afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover what they are!