In this episode, I’m talking all about the bane of every marketer’s existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you’re not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking, and how and why you should tie a third party component into your sales funnel with your ads.