In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It's your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what's going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believers in your brand/business. Tune in to find out how to leverage your email list and maximize its potential.