In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it's incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don't think you should blindly take their advice and what I believe will be most beneficial in helping you scale your business.