In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It's not a matter of using a magic formula, it's about following a clear process of testing these three foundational elements. Tune in to learn what each of those are and how you can confidently test your ads moving forward without all the overwhelm attached.