In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you’re only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you’ll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don’t have to do any work with your marketing, I hate to shatter your fantasy, but it’s not true. True marketing success comes from continually optimizing, pivoting, and adjusting. Tune in so I can explain to you why I know that’s a fact!