In this episode, we're chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it's more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you're able to adapt to the new era of digital marketing we're facing. There are two key components of your marketing that you must nail down in order to do so. Tune in to learn more about those two keys and how to survive in a more expensive and more saturated market!