It can be really tricky to scale ads quickly enough, especially during a live launch. And here's the thing: There's a right way and a wrong way. (If you've ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch up.) This episode is all about the ART of scaling. I'm sharing my team's tips + tricks for scaling ads quickly (i.e. during a 3- or 7-day live launch).