Lisa Larter, the founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She's helped increase the visibility and profits of a wide range of clients including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? "Lisa, you're the best."

Are you feeling held back by your job? In this episode, Lisa and Stacy discuss the reasons why you should consider becoming an entrepreneur.

Some highlights include:

Lisa walked away from a six-figure income to start her business. She talks about why she walked away from that job and how she fought through the fear of running a business. (minute 2:00)

"If it's possible for you, it's possible for me. And if it's possible for me, then it's also possible for you." At minute 5:00, Lisa talks about how she's able to instill her confidence in others.

When she opened her business, Lisa spent $20,000 in marketing and it didn't bring in any business at all. At minute 13:00, she talks about what she learned and what she does differently now.

"You work to live, you don't live to work." At minute 16:00, Lisa talks about why she believes work-life balance exists and what you can do to achieve it.

There are a lot of great tools out there available to entrepreneurs. At minute 24:00, Lisa talks about Dropbox, FreshBooks, and Infusionsoft, three tools that she loves.

Ways to contact Lisa:

• Website: lisalarter.com
• Book: lisalarter.com/book
• Facebook group: lisalarter.com/ppg

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