In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?

I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line.

Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market.