Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off.

Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.