​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.

Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren't doing this, you're making a mistake…but you aren't alone.

In today's podcast, I'm revealing the top 5 mistakes even my highest level clients have made. If you're ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!