Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don't know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I'm sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!