The Amy Porterfield Show

#672: The One Word That Led Me to Have My Best Year in Business Yet


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A simple strategy for remembering what you’re working toward in 2024!


Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? 

Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. 

But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you! 


Today, you’ll hear all about:  


  • 3:10: Why ‘unreasonable’ was my company’s word of the year in 2023
  • 7:15: How my team chose our word for 2024
  • 9:54: Three tips for deciding on the word of the year for YOUR business 
  • 12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards

  • Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official. 


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