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What if capitalism wasn’t just about profit—but about purpose?

In this episode of Why Isn’t Everyone Doing This?, I sit down with the legendary Miki Agrawal—serial entrepreneur, disruptor, and the creator of multiple 9-figure businesses—to unpack the game-changing concept of Conscious Capitalism.

Miki has built brands that challenge norms (from period underwear to bidets to sustainable diapers) and has proven that business can be wildly profitable and make a real impact. She shares how to scale with integrity, lead with soft power, and create brands that people are obsessed with.

💡 In this episode, we cover:

✨ What Conscious Capitalism is—and why it outperforms traditional business models

✨ How soft power (not hustle) is the key to 100x growth

✨ The three questions Miki asks before starting any business

✨ Why creative marketing is the ultimate business advantage

✨ How slowing down and creating space leads to breakthrough ideas

This episode will shift the way you think about business, leadership, and success. If you’re ready to build something that matters, this is your roadmap.

🔥 Press play and start practicing Conscious Capitalism today.

✨ Ready to rethink success? Hit play and let’s dive in. 🎧

🔗 More from Emily & Ziva:

► LIVE: The Ziva Magic Retreat [Colorado Springs, May 29 - June 1 2025]: https://zivameditation.com/magicretreat

► Join Emily Fletcher's transformative new Embodied Manifesting course - get 15% off with promo code WHYTHIS: https://zivameditation.com/magic

► Commit to a daily meditation practice you love with Ziva Meditation - get 15% off with promo code WHYTHIS: https://zivameditation.com/jointoday

► Take Ziva's FREE Meditation Masterclass: https://zivameditation.com/learn

► And follow us on Instagram

► If you prefer to watch this episode on YouTube, click here: YouTube Channel

About the guest:

Miki Agrawal is a social entrepreneur, author, and innovator known for founding disruptive brands in taboo industries. She is the founder of THINX, a period-proof underwear company, TUSHY, a modern bidet brand, and WILD, a gluten-free farm-to-table pizzeria. Through her ventures, Agrawal challenges societal norms while promoting sustainability and social impact. She is also the author of Do Cool Sht* and Disrupt-Her, which focus on entrepreneurship and unconventional thinking.

🔗 More from Miki Agrawal:

► Website: https://mikiagrawal.com/

► Instagram: @mikiagrawal

► Learn more about her latest venture: HIRO Technologies