A property portal with zero-cost advertising and a one-stop shop for consumers’ real estate needs might sound like a pipe dream, but not for this week’s guest.

Antony Catalano’s View Media Group has launched view.com.au, a free property portal that promises to deliver a complete picture of every Australian property – whether it’s for sale or not.

In this episode of the Elevate podcast, Elite Agent Managing Editor Samantha McLean exclusively chats with Antony to discuss view.com.au’s unique business model, including how it plans to reach beyond the $1bn advertising market to target more than $300bn in adjacent, property-related sectors.

Antony also reveals View’s plans to challenge the traditional focus on paid listings, redefine monetisation and move beyond the traditional ‘gate-takings’ model. 

There are also big plans for the portal to become like a buyer’s agency that funnels warm leads to agents while promising to remain true to its ‘freemium’ model.

“If I use an analogy, it’s a bit like saying, If you are Manchester United, would you rely just on the gate taking? It’s a significant part of the revenue, but the really big revenues are in the merchandise or in fact in being the league…” – Antony Catalano

View.com.au

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