March 13, 2023

a Sober Curious Journey turned Absence of Proof with Founder Elizabeth Gascoigne

24 minutes

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On this episode, Ali sits down with Elizabeth Gascoigne to discuss her “sober curious” journey, which led her to launching Absence of Proof.
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Elizabeth started Absence of Proof after completely removing alcohol from her life in 2022. While she previously had a social, on-again/off-again relationship with alcohol, I realized that even a casual relationship with booze wasn’t serving me. Deep down, she knew alcohol wasn't helping me become the best version of myself and it was actively hindering her ability to feel good and thrive. Like many others of my generation, she was officially ‘sober-curious.’
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Once she removed alcohol from her life, she really noticed there was a lack of nightlife options that didn't center around alcohol. She fundamentally felt that “otherness” or the social taboo of choosing not to drink in those typical alcohol-centric environments. She’d moved to New York to experience the style and energy of the city, and she still wanted the quintessential NYC nightlife experience, just without the alcohol. Despite her best efforts, she just couldn't find anywhere this existed.
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She’s. big believer in manifestation and she knew that if you can see something in your mind, you can create it. So, she got to work creating that vibrant experience that she felt the city was missing. From there, Absence of Proof, a non-alcoholic pop-up bar experience was born.
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After creating many of these fun, booze-free events in New York City and building the amazing Absence of Proof community, she realized there was still more I could do to help normalize “not drinking.” So many of the messages on social media were asking about how to try the drinks at home, especially if they can't make it to a live event. That's what the Absence of Proof bottle shop is all about.
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