Two dashboards. Two stories. One broken relationship.

This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality.

We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success.

So what actually went wrong? And more importantly, how do you prevent it?

We dig into:

At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they’re not even reading the same watch.

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Conferences & Mentions: