Welcome back to another episode of the Forward Moves podcast.

This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.

🎧 Inside this episode:

✨ Why accountability is one of the most underrated leadership traits

✨ The difference between how e-commerce and service-based businesses use Black Friday

✨ How discounting damages your brand perception

✨ Smarter ways to build momentum before January

✨ Why quality clients don’t come from sales

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