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I mean, Families. It's the Baking it Down Podcast with Sugar Cookie Marketing, and we're talkin' communication - but not just client communication - family communication.

• Intro - Pinned Post
• Business of Baking - Relationships and Baking Businesses
• The Cookie College - Spring Bake is April 21!
• Voicemails - Conversions, Comment Spam, and Upcoming Moves
• Group Stuff - Upcoming Lives
• Twinterests - Fitbits
• Sponsors!

The Business with Baking - Relationships and Baking

It's no lie - working for yourself is a full-time job, and sometimes that "full-time" can be closer to 24-7 rather than 9-5. 👀 That's why keeping an eye on the health of your business as it relates to those most important in your life is simply - good business.

Hey - business ownership is hard, and it can also feel lonely. But we don't think it has to. Using effective communication strategies, time management tools, and business boundaries is a recipe for relationship success - or at least put you on the path in that direction. 

Voicemails: 

• Voicemail 1 (Text) - "While not official, it's likely that I will be moving my business within the next year once my husband finishes up PT school. I still want to keep growing my business here and invest in the community for as long as we stay, but I know this town isn't our long-term home. I'd love to start a group, but am worried about all the people that are local to me now becoming that dead weight you talked about once we move. Would you recommend starting a group now? Or would it be better to start in our new place where I will be starting to build a client base all over again? I'd love your input on the best strategy to make this effective! Thanks for all you guys do."
• Voicemail 2 (Call): - Missy in NW Ohio - No conversions on her new website. What gives?!
• Voicemail 3 (Call): Marjie - Handling spam comments on Instagram. To delete or not delete?

Group Stuff: 

Past Lives: Facebook > Sugar Cookie Marketing Group > Events > Past Events

• Mar 24 - Turning a No into a Yes with Gina Marie Burke
• Mar 10 - Live Facebook Page Audit + The Cookie College
• Mar 6 - No-Plan Oreo Cinnamon Roll Photoshoot with Toth

Upcoming Events: Facebook > Sugar Cookie Marketing Group > Events

• 04-07-22 | Tour of a Cookie Trailer + Room with Christina Cernera
• 04-18-22 | Brick and Mortar Tour and Q&A in DC with Elisa Frost
• 04-21-22 | Buttercream 101 (for cookies) with Ashley Gonzales
• 04-21-22 | Cottage business to Brick and Mortar with Lauren Hammond
• 04-28-22 | How to Smooth Buttercream on Sugar Cookies with Katie Holtz
• 04-30-22 | Cake Decorating with Buttercream Flowers with Sarah Reyes
• 05-01-22 | Procreate Design Sketching with Marja Beltrami
• 05-06-22 | Recipe Costing with Mara Buckle
• 05-09-22 | Cookie Contracts: FAQs about the Legal Side of Selling Cookies
• 07-25-22 | Christmas in July! Gingerbread Houses with Heather Brookshire

Twinterests:

• Totally digging FitBits right now!

Sponsors: 

• Eddie the Edible Food Printer
• BaketyBake -  save 10% with the code TWINS at checkout 
• CastIron - Websites for Foodpreneurs

Send us a text

Send us a text

Send us a text

It's finally Tuesday and we're operating ON SCHEDULE for the weekly Sugar Cookie Marketing Facebook Group podcast! We talked a little longer in this episode - but for good reason - lots of content to cover! 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Cookie Class Personalities
• Business of Baking - SWOT Analysis
• The Course Recap - Facebook Live Audits
• Voicemails - How to keep the "C" in CRM from standing for "Creepy"
• Group Stuff - Upcoming Lives
• Twinterests - Dunkaroos
• Sponsors
• Mailbag

In the Marketing Minutes, Corrie covers personality conflicts in a cookie class. It's hard enough to stand in front of 10 strangers to tell them how to decorate with RI, but add in a loud, overpowering voice, and it's monumental. So - how do we handle it? Here are some tips (and then more tips, and then more tips). 

In the Business of Baking, SWOT analysis is a great way to get in front of problems before they become problems. Strengths, weaknesses, opportunities, and threats - analyze these and you'll stay ahead of your problems (and the competition). SWOT analysis templates can be found for free online!

Course Recap: THREE FREE March promo - Corrie's let me go March Madness with www.thecookiecollege.com/membership yearly membership plans. While you've always been able to buy the year upfront and get two months free, we'll be adding an additional free month for March. So - purchase the year, expect a $68 refund as soon as ya join! We've had over 15 College members upgrade their membership - so we must be doin' somethin' right.

Voicemails - How to keep the "C" in CRM from standing for "Creepy." Thanks, Ginger for a Cookie College shoutout, and Toth (toe-eth) for admonishing Corrie to start checkin' the Mailbag for promises of brownies.

Group Stuff:

• How to Turn a No into a Yes with Gina Marie Burke

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me NO FEES MARCH - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

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Send us a text

Welcome to Archer's intro for the Sugar Cookie Marketing Facebook Group podcast! We're runnin' on a skeleton crew (aka Corrie needs to ditch), so welcome to a slightly abridged version of "The Pod." 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Popcorn Tints
• Business of Baking - Positive Shelly Boundaries
• The Course Recap
• Group Stuff - Upcoming Lives
• Sponsors

In the Marketing Minutes, Corrie is ridin' illegally not in a fishbowl like the rest of us legal commuters. So - why did she buy the mid-grade tint? Popcorn pricing would be the reason. We chit-chat about the benefits of popcorn pricing and where the buzzword came from - the crazy pricing from popcorn buckets at theaters (hello FAKE butter). 

In the Business of Baking, the power of positivity will shrink or grow your business - and when you get to the point that you disdain your clients, you're already in pre-close-up-shop territory. Our clients are our business's lifeblood and we need to treat them like that - no matter how many times Shelly reschedules.

THREE FREE March promo - Corrie's let me go March Madness with www.thecookiecollege.com/membership yearly membership plans. While you've always been able to buy the year upfront and get two months free, we'll be adding an additional free month for March. So - purchase the year, expect a $68 refund as soon as ya join!

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me NO FEES MARCH - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us a text

The Sugar Cookie Marketing Facebook Group podcast has reached its 50th episode! Which means... the same thing as usual - weird noises from Corrie.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Water Water, Everywhere
• Business of Baking - Targeted Targets
• The Course Recap - Copy 101
• Group Stuff - Upcoming Lives
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, Corrie's been watering the SCM Instagram (have you followed us yet? No?? well, we can't have that now... https://www.instagram.com/sugarcookiemarketing_/) and "where you water it, it will grow." Wanna grow on the grams? You're going to need a strategy that works while you put in the work. 

In the Business of Baking, Diane with Balance of Nature teaches us a lesson on matching our messaging with our targets. When you're message is broad, your shotgun approach to marketing doesn't directly resonate with any single target audience meaning everyone can kinda just shrug and walk on. But when your hyper-targeted messaging reaches the target audience - sweet money music begins to play softly in the background. 

If you'd like to learn more about The Cookie College, tune into the Facebook Live this Thursday on writing cra- wait, great copy. It'll be at 6PM EST. Or read more about the college at www.thecookiecollege.com/membership.

In Voicemails - we have three awesome texts from three awesome people (one from Illinoissssss) covering weddin' attire, promotion schedules, and boundaries!

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest:

• Corrie: snagged a new car this weekend! It's newish and blueish. 
• Heather: Is dedicated to her war on stress and is taking a stress test kit. More later.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

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Take two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice.
The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown!

Here's what we're covering this week:

• Intro
• Marketing Minutes - Call me Colonoscopy 
• Business of Baking - Pre-Planning Easter
• The Course Recap - Enrollment is OPEN
• Group Stuff - Upcoming Lives
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, Corrie - or should we say - Jane - recounts the harrowing experience she had with Columbus clouds and a colonoscopy appointment thus drawing further attention to the need to make each customer feel like a million bucks.

In the Business of Baking, I wanted to break down what pre-planning a holiday looks like for bakers. Gettin' ahead of the marketing curve gives you more elbow room for promotion, discounts, and lack of stress - a win win win really. Start from the holiday date and work back 6 weeks. That's your promotional schedule. Prior to that, is your pre-planning: cutters, cookie countess, and cute beads.

For course coverage, we dropped a course last week on copy and Corrie's givin' away St. Patty's Day and Mardi Gras DIY kit photos to college students. If you'd like to pick up what she's puttin' down, check it out at www.thecookiecollege.com/membership.

In Voicemails - we need ya'll to call in! Otherwise, you're going to hear Heather answer weird questions about squatters.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest:

• Corrie: a make-shift glaze when ya Bakety-Bakes runs out and you're waiting for a new fix.
• Heather: Burton Step-On bindings for when you don't wanna wet butt on the mountain.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us a text