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The Sugar Cookie Marketing Facebook Group's Podcast is back for Season TWO - yes you read that right. It felt like it was time to roll over to a new season. Why? No reason at all. 

Here's what we're covering this week:

• Intro 
• Marketing Minutes - TikTok and Reels (oh no)
• Business of Baking - The Halo Effect
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsor(s)

In the Marketing Minutes, we introduce a new group challenge starting Thursday. Instagram has announced that Instagram Reels will be the new "thing" when it comes to reach on the once-photography-based platform because of the market share it's hemorrhaging to TikTok. As good marketers, we'll be creating content for BOTH platforms - 30 videos in 30 days. Plus - we'll tell you how we recommend you use the TikTok trends to reach your target audience.

• Event Link: https://www.facebook.com/events/424075905317812 
• Our TikTok: https://vm.tiktok.com/ZMdVvhSvV/
• Our Instagram: https://www.instagram.com/sugarcookiemarketing_/ 

In the Business of Baking, Heather talks about the "halo effect" - a brain mind game we can help but fall for. It's the reason tall people are seen as successful, attractive waitstaff is paid more, and the reason we think the lady with the color-matched Range Rover is probably a good mom. 

In Voicemails, we cover a SIX minute-long pocket dial & what to do when you're relocated.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Sellin’ in a Small Town Farmer’s Market Tell-All with Natalie Hest
• FACEBOOK LIVE: Basics to Better Photography with Lydia Eldridge
• Virtual Macaron Bake-Along with the Martins
• Then ‘n Now Cookie Collab with Sugar Cookie Marketing 

And hello to our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. The price on this bad boy is going up to mirror the increase in production costs - so if you're on the fence, now would be the time to buy.

And welcome to our new Podcast Sponsor - Bakety Bakes in Idaho! 

• Facebook: https://www.facebook.com/baketybakeidaho/
• Website: https://baketybakeidaho.com/
• Instagram: https://www.instagram.com/baketybake/ 

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DON'T TELL ME HOW TO LIVE MY FACEBOOK LIFE and more with Sugar Cookie Marketing Facebook Group's Podcast! 

Here's what we're covering this week:

• Intro 
• Marketing Minutes - Personal Branding
• Business of Baking - 5 Psycho Tips lol
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests 
• Sponsor
• Mail Bag!

In the Marketing Minutes, Heather talks about personal branding on Facebook. *gasps* The do's and do not's of your personal profile that can help or hinder your online sales.

In the Business of Baking, Corrie wanted to cover 5 psychology tactics we humans can't help but fall for time and time again that gets us reaching into our wallets and handing over our money.

In Voicemails, we talk about Instagram's big changes and how you can make the change from part-time baker to full-time money maker.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Cookie Subscription Boxes aka Cookie Clubs with Amy Alderman Russell
• Sellin’ in a Small Town Farmer’s Market Tell-All with Natalie Hest
• FACEBOOK LIVE: Basics to Better Photography with Lydia Eldridge
• Virtual Macaron Bake-Along with the Martins
• Then ‘n Now Cookie Collab with Sugar Cookie Marketing

In Twinterests, Corrie talks about some crackle technique she's been exploring and Heather recounts her last horrid relationship ending in the world's most cringe tattoo. It's sssscary.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us). Also stay tuned to our new Podcast sponsor!

Finally - the Mail Bag! SEND US PHOTOS OF YOUR FAMILY. Wait - that sounds creepy.

• Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

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Hey - late or fashionably late? Either way - we made Tuesday with your weekly dose of Sugar Cookie Marketing Facebook Group's Podcast! This week - let's talk about maximizing Instagram reach, best practices when it comes to photos, and upcoming events!

Here's what we're covering this week:

• Intro 
• Marketing Minutes - Instagram Workflow
• Business of Baking - Photography Do's
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests 
• Sponsor
• Mail Bag!

In the Marketing Minutes, Corrie wanted to talk about maximizing workflow on the 'Grams to increase engagement. Hey - marketing is maximizing reach, and there's a lot of tips and tricks to do it on Instagram.

In the Business of Baking, Corrie (chatty Cathy today, isn't she) wanted to talk about the "Dos and Do Nots" of photography spending some extra time on prop mistakes we find ourselves making.

In Voicemails, what to see in the fall? Teaching people to become your competition - good or bad (sounds bad, but is good). Also - a one year old NOT choose Heather as their favorite twin (a twin travesty).

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Logo Collab is June 30th - check out the bakers with the hashtag #SugarCookieMarketingCollab 

In Twinterests, Corrie got a Bowdubruh (Bow-Dabra lol) after watching Frescia's Live on packaging and Heather promised she'd do a live on bed leveling the Ender 3Pro WHICH SHE DID.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us).

Finally - the Mail Bag! SEND US PHOTOS OF YOUR FAMILY. Wait - that sounds creepy.

• Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

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Hey - Sickly Corrie and Heather here with this week's Baking it Down Podcast a la Sugar Cookie Marketing Facebook Group! In this podcast, we talk about best business practices, client communication, & random things Corrie does that annoy Heather. 

Here's what we're covering this week:

• Intro 
• Marketing Minutes - "No Repertoire"
• Business of Baking - Educating the Client with a Push Button Start
• Voicemails / Texts / Emails (571) 556-5644)
• Group Stuff - Upcoming Lives and such.
• Twinterests 
• Sponsor
• Mail Bag!

In the Marketing Minutes, Heather covers a portion of the book she's been reading: Essentialism: The Disciplined Pursuit of Less. The book focuses on optimizing your life by saying no to a lot of things that detract and distract leaving you to do what you're truly best at. As such, the book requires a lot of "no's" and gives us eight great ways to let someone down nice 'n easy.

In the Business of Baking, Corrie recounts how she turned off a client who was turning on a vehicle the wrong way. The client wasn't educated, but by not taking the time to educate them, Corrie made them feel polarized which lost her the sale. So - spend the extra few minutes educating clients, but hey - most of us don't have a clue over here in "I want it, I got it" land. Bezos has truly ruined us.

In Voicemails, we have someone who is graduating up to "business owner with employees" which is also a tough switch-a-roo. We also have someone battling with "rush fees" - what to call them, how to handle them. After that, how do you market to businesses? Discounts? And finally - what have we learned from the group. Hint: Corrie has learned nothing.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Logo Collab Signup Link: https://forms.gle/UADaHgsNBafYh1CB8
• Facebook Live: Packing a Punch with Packaging: https://www.facebook.com/events/232659298262475/
• Facebook Live: Selling in Small Town Farmer's Markets: https://www.facebook.com/events/316702373285783/
• Upcoming Live: Cookie Subscriptions with Amy (working on this event link)

In Twinterests, Corrie goes through three Amazon Prime Day deals she loved, and Heather is becoming Bob Ross with Art with Flo - a Procreate Youtube channel with free drawing lessons.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us).

Finally - the Mail Bag! We actually got mail in our mailbag today. Debbie Chrisnell of Debbie’s Cookie Creations LLC sent us the cuuuutest heat sealer platform that was 3D printed and I am obsessed. I gotta take a picture of it this week and post it to the group. Definitely going to use it this week because tonight I gotta do 4 dozen cookies for thursday. 

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The Disney magic has done a bippity boppity boop on our wallet, and the Sugar Cookie Marketing Group twins are back in the office on Episode 17 to talk about sale psychology at the Magic Kingdom. 

Here's what we're covering this week:

• Intro 
• Disney - How They Get You to Spend Even More While Smiling
• Voicemails / Texts / Emails (571) 556-5644)
• Group Stuff - Upcoming Lives and such.
• Twinterests - things I'm into that I think you should know about.
• Sponsor!

It's no surprise that going to Disney takes some magic and some money, but how does Mickey Mouse trick us into spending more than we ever thought fathomable in the name of "when in Disney!" This week, Corrie and Heather cover some of the top Disney psychology tactics designed to get you to spend more money while spending longer in line.

Next, in Voicemails, we cover our favorite playlists (hint: don't cross Corrie), why is there such a long line to get into the group, and how to correctly fire a difficult client.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

Group Stuff. We have some cool lives coming up, a logo cookie collab and the first ever Sugar Cookie Marketing In-Peron Meet-up!

• Packing a Punch with Packaging with Frescia Malone
  • June 22 @ 7:00 PM
  • https://www.facebook.com/events/232659298262475/
• Natalie Hest is covering Farmers Markets!
  • July 15th @ 7:00 PM
  • Event link coming soon.
• Late Lunch, Learn, and Link Up with Sugar Cookie Marketing
  • August 26th @ 2:00 PM
  • https://www.facebook.com/events/1458102824532392 
• Logo Cookie Collab
  • June 30 @ 12:00 PM
  • https://www.facebook.com/events/3005733013086776/

Podcast Mail Bag - We have mail! I just gotta go pick it up tomorrow.

• 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And almost lastly - whatever I find interesting (twinteresting):

• Corrie: CookieCon Pins and Tees
• Heather: Sticker Mule! Order through my line for $10.

Finally our Podcast Sponsor. 

• Eddie the Edible Printer!

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Heyo! It's the Sugar Cookie Marketing Group twins on episode 15 of a seemingly never-ending season 1 of the Baking it Down Podcast. If you're new here, welcome - we're a group of bakers here to buff up that bottom line. 

Here's what we're covering this week:

• Intro 
• Marketing Minutes - Open-Ended Questions vs Closed Questions
• The Business of Baking - Reframing
• Voicemails / Texts / Emails (571) 556-5644)
• Group Stuff - Upcoming Lives and such.
• Twinterests - things I'm into that I think you should know about.
• Sponsor - Eddie the Edible Printer

In The Marketing Minutes, Corrie talks about leading the online conversation with clients consolidating as many "steps" in your funnel into a single message. This leads the conversation, gets you answers faster, and keeping potential leads from falling out of your funnel. 

In The Business of Baking, Heather talks about reframing. We look at our lives through a unique perspective of our past experiences - however, that can lead to business no-no's like being defensive or coming across as harsh or callused. Learn to REFRAME!

Next, in Voicemails, we have four voicemails this week - how do you announce a short break without giving out all the details? Do you pay yourself hourly or salary? 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

Group Stuff. Want to do a Facebook live in the group? Sign up! Just message the Sugar Cookie Marketing page to 

• Nailing Commercial Orders with the Eddie Printer
  • https://www.facebook.com/events/2340072719461918
• Graphic Design for Cookiers - from Logos to Promo Materials with Vanessa Arocha
  • https://www.facebook.com/events/160540532657763/

Podcast Mail Bag - Totally forgot about this AGAIN! Why am I the way I am?

• 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And almost lastly - whatever I find interesting (twinteresting):

• Corrie: Dehydrator Liners!
• Heather: The Secret To-Do List.

Finally Sponsors. 

• Eddie the Edible Printer!

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Okay oops! We forgot the Mailbag portion of the podcast - Greg (yes, there's a podcast) sent us a peanut butter pie! Corrie stole it though and photographed it - so more on that soon (hopefully - I'm still upset by it).

Also - we'll be speaking at CookieCon Orlando! SO COME SEE US! It'll be our first CookieCon, but it'll definitely be better than Dallas (kidding - but it is a little more affordable). It's September 1 - 4th, 2021. You can watch this Instagram Live by Kanani's Cookies that answers any and every question you may have had about this event. If you'd like to reserve your ticket, you can do so on June 2nd on the website (hint - go to Orlando).

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Heyo! It's the Sugar Cookie Marketing Group twins, and we're here to talk about the baking business "r's" - refunds and rush fees. Dun, dun, duuuun.

Here's what we're covering this week:

• Intro - 10 Questions about your Twin
• Marketing Minutes - Ask Your Doctor if Refunds are Right for You
• The Business of Baking - Rush Fees? The Embodiment of Evil? Or?
• Voicemails / Texts / Emails (571) 556-5644)
• Group Stuff - Upcoming Lives and such.
• Twinterests - things I'm into that I think you should know about.
• Sponsor - Eddie the Edible Printer

In The Marketing Minutes, Heather talks about... REFUNDS. Why are we so angsty about refunds? How can we better understand what the refund is for and how to manage it. Are refunds bad? Are clients trying to have their proverbial cake (er... cookie) and eat it too? Hey - run your business how you'd like - but here's another perspective when it comes to refunds.

In The Business of Baking, Corrie wants to talk about rush fees. What are they for? Should you have them? Are people who charge rush fees evil scum of the earth? Again - run your business how you'd like, but consider this perspective when making that decision.

Next, in Voicemails, the Sugar Cookie Bookies book club! Thanks for talking about it, Thembi. They're reading How to Win Friends and Influence People, and Laura does an awesome job of blowing our minds while stepping on our toes (only the toes that need to be stepped on lol). 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

Group Stuff. We had an AWESOME live last week with Jes Clapper on pigs and porch pop-ups for rural communities! Next up - Instagram marketing with Kourtney!

• Nailing Commercial Orders with the Eddie Printer
  • https://www.facebook.com/events/2340072719461918
  • May 27th, 2021
  • 8:00PM

Podcast Mail Bag - Totally forgot about this! So sorry!

• 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And lastly - whatever I find interesting (twinteresting):

• Corrie: Corrie got a custom stamp from a small business! https://boutiquestamps.com/
• Heather: Eddie the Edible Printer. Meet my man!

And Sponsors. Eddie the Edible Printer!

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Rooound TWO on podcast 13. Sorry - the mics hit the crapper halfway through filming this, so the Sugar Cookie Marketing Group twins, how to re-record. 

Here's what we're covering this week:

• Intro - 10 Questions about The Group
• Marketing Minutes - What's a Brand Voice?
• The Business of Baking - Customer Experience MATTERS
• Voicemails / Texts / Emails (571) 556-5644)
• Group Stuff - Upcoming Lives and such.
• Mailbag???
• Twinterests - things I'm into that I think you should know about.
• Sponsors

In The Marketing Minutes, we talk about brand voice - what it is and how it helps you to better cultivate your brand and speak to your target. It's invaluable to establish a brand voice and have all your marketing support that. A great example is Wendy's and their online brand voice - it's hilarious, and it's yeet-y.

• Link: Wendy's Twitter: https://twitter.com/Wendys

In The Business of Baking, Corrie introduces us to Kent the stent and her nightmarish experience at her doctor's office (see: dark back alley). Why customer experience matters and how you can optimize your client's experience to beef up your bottom line.

Next, in Voicemails, we cover "will the twins sell the group?" Also - organizing content buckets from your phone, as well as how to get people to read your copy - even if it is a wall of text.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

Group Stuff. We had an AWESOME live last week with Jes Clapper on pigs and porch pop-ups for rural communities! Next up - Instagram marketing with Kourtney!

• Instagram Marketing with Kourtney of Bakery Tee Co
  • https://www.facebook.com/events/283972396541147/
  • May 20th, 2021
  • 7:00PM

Podcast Mail Bag - Corrie wanted to introduce a mailbag where you can send in whatever and we'll talk about it on the podcast. Send us a postcard! Address is:

• 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And lastly - whatever I find interesting (twinteresting):

• Corrie: Squeezed Juice Cleanse 
• Heather: I'm into smart home automation. I like the Kasa plugs on Amazon!

And Sponsors. Darn it - skipped it again.