Baking it Down with Sugar Cookie Marketing 🍪

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👋 Buh-Bye, 2022.

Towards the last few weeks of the year (ahem - btw, what the heck happened to 2022 and where did it go!?), I like to come up with a list of closeout tasks to set me up on the right foot come the first of the year. 

These aren't resolutions, but rather that proverbial closing of the book when you reach that last chapter, gather your thoughts, snag your bookmark, and find a great place to tuck the novel away. You clear the path for the future growth that the new year may bring. And here's my list (note - your list is unique to you, but heck - maybe you can snag some inspo from mine). 

• 📬 Get all inboxes to Inbox Zero status.

If you've ever felt overwhelmed by just how many emails are in your inbox likely never to be open or read, consider inbox zero. Now - I keep on top of this most of the year, but towards the end, a few escape my filters and deletes, and I'm likely subscribed to all too many newsletters I'm no longer interested in. For this task, I like to audit my subscriptions, unsub from just about everything, and file / delete / respond to any outstanding emails. It's a great way to start the year off on a clean slate. 

• 💻 Transfer computer data to an external hard drive. 

I love my computer (a Dell XPS tower if you're curious), and I want to make sure my computer is runnin' in tip-top content-generatin' shape come January 1. To do that, we need to clear off files - delete old files you'll likely never use, file away docs in cloud storage where you can, and - my personal goal - get everything onto an external hard drive.

• 📑 Get all paper files scanned, uploaded, and shredded.

Now - a CPA may be cursin' the ground on which I walk to my paper shredder, but I don't like paper clutter - it takes up space, it's prone to destruction (water or file loss damage), and it's impossible to search through. But do you know what is searchable? Cloud storage. In fact, I use the free cloud storage included with Gmail (if you're worried about hackers - Google stores Drive files with encryption. The key to curin' the paper clutter bug? "Only touch it once." 

• 🖨 Print all of Sam's Cookie University Cookie Cutters.

Heck - I'd be lyin' if I didn't admit to signing up for stuff and not capitalizing on the included resources - and Sam's Cookie University wasn't an exception - but for "year-end closeout tasks," printing all of the cutters she includes in her paid membership (I think she's opening the doors again in spring 2023) was deffo on my list.

• 🤑 Complete the company financial audit and send it to the accountant.

Hard to know what you're makin' if you don't know where you're spending. And such was what the accountant relayed in the last meeting (more like gettin' sent to the corner - but like, as an adult, but also with tears). YNAB has been my favorite tool for keeping track of my personal expenses, income, and financial goals.

Okay - I'll stop makin' your eyes water with closeout boredom, but the podcast features the rest of my list (6 more tasks) along with some closeout tasks for cookiers which include:

• File your cutter collection in a searchable app (Corrie uses Cutterly)
• Run a packaging purge - if you only have a few left, may be time to donate, swap, sell, or trash.
• Clean the clutter - finding free space is the goal here. Clean it out, clean it up, or clean out someone's wallet when you sell it (donating is always a guilt-free way to make your would-be trash someone else's treasure).
• Cutter Declutter - like your clothes, some cutters you just ain't gonna use - may be a good time to box 'em up and put them on your local buy-nothing group. 

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📚 Your Word of the Year

At the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their "Word of the Year" is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days. 

📒 What are the rules about the word of the year?

No rules, really. It just has to be a word that you plan to keep top-of-mind throughout 2023. It's not a "set it and forget it" type deal like most new year's resolutions, but rather your theme summed up in a single word - one that you will use to guide your direction in the next calendar year.

📕 Can you give me some examples?

Well, lucky you - we put our family in the spotlight on Sunday, and here's what some of the "Words of the Year" were:

• Light - my little sister said she's felt pretty "heavy" this year with major life changes and big decisions. In 2023, she wants to "lighten" up her focus.
• Less - Grandma said she felt like she had a lot of baggage - and she wanted to spend 2023 dealing with it. She wanted "less" baggage and she would make that her theme throughout the next 365 days. 
• Stresslessness - Corrie has been really focusing on stress management and mitigation following her "kidneys ain't playin' no mo" stint in the emergency room caused by an overly stressed immune system. She's carrying her 2022 word into 2023 as she continues to breakup with cortisol. 
• Slow - Heather, mid-magnesium-glycinate-pill-poppin', had the epiphany that life in the slow lane (and not at the county court house fighting speeding tickets) was the move for 2023. Focusing on doing things, well - slowly. The quote, "If you don't have time to do it once, what makes you think you'll have time to do it again?" ringing in her eardrums as she picked supplements off the floor. 
• Joy - Gams (she was on the podcast once talkin' about cherries and bowls) chose "joy" as her word. In her mind, joy = strength, and the more joy she can find in things, the stronger her faith will be this year (also she wanted to worry less and appreciate more).

📗Do I have to make a to-do list with my word?

No - it's your word. You can get it as a tramp stamp tattoo, make a to-do list (which may include tattoo-gettin' - we're not judging), think of the word during mindfulness practice, or make a to-do list about ways you plan to implement your word throughout your life and work. 

The goal of the Word of Your Year is to let it be your "return to center" word where you refocus on your yearly theme. So for me, "slow" will mean I schedule fewer tasks each day, I spend more time on walks and less time working, and maybe I'll trade in my lead feet for Ugg boots (the jury's still out on that). 

📘 Okay - I have a few words chosen - can I have more than one?

I'd challenge you to pair it down to just one - just like "new year's resolutions," when too many tasks clog up our goals list, we tend to get worn out. Focusing on the biggest word will make your decision pathway much clearer. Per Brian Tracy's Eat That Frog mentality, which word would have the biggest impact on you right now? It's likely that whatever word you thought of first will likely be the front-runner for your Word of the Year.

📙 Okay! I've got my word. Can I tell you what it is?

Yes! I'd love to know what your Word is! Comment on Facebook (I'll post this on the SCM Facebook Page and in the SCM Group (check the pinned post). I'd love to know your word and the reasoning behind choosing it! Heck - you might even inspire someone else's Word of the Year.

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🎅 Santa's Top 20 Gifts for Bakers

🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze).

1️⃣ $70 - $180 - An Airbrush Machine

First up - an airbrush machine. 💨 There are many options, but the ones that twin2 is digging are the Sweet Pink Olive airbrush ($160), the Cookie Countess Airbrushes - the original model ($125), and the newer model - the Royale Max ($179.95).

2️⃣ $800 - $900 - iPad + Apple Pencil + Procreate

Not for the faint of budget - an iPad with Procreate and an Apple Pencil makes for the ultimate gift for the sketch-artist-turned-baker. If you want Heather's rec - shoot for the iPad Pro model 11'' (there are some variants and refurbed options that should trim the price down a bit) 🖋 and the Apple Pencil second gen ($129) (not to be confused with the Pencil first gen) + a Procreate app purchase ($10 - one time).

3️⃣ $124 - $173 - Americolor Corp's Gel Paste Kits

Corrie swears by these - and I, frankly, love the name. The Americolor gels are a fan favorite - and their kits allow a baker to create just about every color under the sun (or oven light??). ️🎨 Their Heavenly 70 ($173) or their Nifty 50 ($124) are going to make any baker squeal like a kid on Christmas morn, and if you're on a budget - the 12 Color Student Kit doesn't break the bank at just $28.

4️⃣ $100 - $200 - 3D Printer - Ender3 Pro V2

Takin' cutter production in-house is a great way to save time, money, and open a world of possibilities to the creative process for the cookier in your life. 🖨 I'm going to recommend the cheaper Ender 3Pro ($189) but the Prusa Mini ($429) is self-leveling (and will likely pay for itself with the money you save not buying Advil).

5️⃣ $20 - $25 - Cutter of the Month Club Subscription

For the baker you just don't know what to buy for - let the cutter shops do the pickin' and choosin' with a Cutter of the Month Club. 📦 These subscriptions send the baker in your kitchen a set of cookie cutters every month for as long as the subscription is active - and they're already preppin' for Valentine's Day! Two Corrie is diggin' is the SheyB Designs ($25) and JH Cookie Co. ($25) subscription boxes.

6️⃣ $99/yr - YNAB - You Need a Budget

Boring, I know. But listen - there's actually two ways to make money - 🤑 either sell more or spend less - and with YNAB's budgeting app ($99/yr or $14.99/mo), you can know when and where your money's going - perfect for the baker who is looking to streamline costs in 2023. This is Heather's pick for the financial fanatic this holiday season (bonus - new family plans are included in that price! the whole fam can saaave). 

7️⃣ $112 - $172 - Canvas Lamps

Okay - if you're thinkin' about jumpin' into the wild world of Reels in 2023, come prepared and in style with one of the prettiest desktop lamp / phone stands this side of... well, the North Pole. 💡 Canvas's Lamps ($112 - $172) are beautiful desktop light rings with a built-in phone holder (some say it can even hold a projector - but we've not yet tested that). Two thumbs and one tripod up for this one.

8️⃣ $119 - Canva Pro Membership 

Uh - yikes. Totally misquoted this price on the podcast - but the Canva graphic design software's Pro plan is still worth the steeper-than-quoted price point ($119/year paid annually). 🖼 This software packs a punch when it comes to all things graphics - social media, presentations, printables, and more.

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There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks. 

🤔 "Heather - are you gonna make me get in front of a camera?" 

You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know just how likable you really are.

First Up - 😍 Likability

The first step in this three-part sales funnel - being likable. But how, you ask? It requires being relatable - and a cheat code for being relatable is letting people see you - 🤳 yep, stepping into the limelight. 

Your cookies are awesome - but I don't know a cookie - however, I can know you - I can know that you're local, that you have kiddos, that you struggle with finding entertainment for said kiddos, that you're military or that you're workin' a side hustle! Listen - humans love to see other humans. Check out this heatmap on a Dolce and Gabbana ad - the eyes tracked Scarlett's face, not the product. 

📸 Along with steppin' in front of the paparazzi (even if the paparazzi happens to be your iPhone on a tripod), try these methods of becoming the most likable baker in your area:

• Meet the Baker Post - try posting this once a quarter - even if it feels repetitive, most people don't see your posts due to the algo. Try a "Five things you didn't know about me - don't judge me for number 4!" to pull your audience in.
• Bakery Photoshoot - say CHEESE! These types of photoshoots are "likable" content gold mines! 
• Reels with Your Face - do a dry run! Practicing in front of a mirror or in a private Live will make this feel more natural.

Next Up - 🧠  Know

Okay - we like you. We love your face, your brand, your brand photoshoot, and your relatable posts - now we need to know about what you sell, how you sell it, and how I can get ahold of it (we retooled this one a bit). Answer the questions Who, What, Where, When, Why, and How. 

• 🤔 What's for sale?
• 🤔 How do I buy it from you? 
• 🤔 Where are you located? 
• 🤔 Are you taking orders right now?
• 🤔 How can I give you my money?

You can be the most likable person in the world, but if you make it too hard to give you my money, I'm going to be lookin' for another less relatable but easier-to-pay baker. Pairing likability with spend-ability makes a match made in moolah heaven. Keep the funnel short here and you'll see a much larger bank account. 

Last up - ❤️ Trust 

Ah - trust. It'll make or break you and you won't even see it coming. When your customer makes a purchase, they wanna know that if things go south, you won't gho-st. Or that you're on their side vs on the opposite side of the boxing ring. 

Maintaining a trust-first brand above all else will make clients feel safer when parting with their hard-earned cash. How to present a trustworthy brand? Here are a few tips of the trust trade:

• Have your refund policies visible and favorable for the client. The average return per year in SCM? .5 orders - yes, ONE HALF of an order per year.
• Offer a 100% money-back guarantee. I know, I know - the "refund twins" strike again - but consider the peace of mind your audience will have knowing that if they're not happy - they'll still be happy. I'd happily throw cash money your way.
• Have an extensive FAQ section. Trust = communication. Having questions answered and repeatedly accessible lets people know that they're in safe, sugary hands.

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🧠 Comparison Awareness 101 👀

It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue! 

1. 😞 "They sold out, but I have wide-open weekends."  
2. 😔  "They filled 3 classes, and I haven't even listed one."
3. 😖  "They got the BRP snowman belly bags, and I missed them before they sold out."
4. 😓 "They're doing 4 Christmas markets, and I only sold a few customs this week."
5. 😭 "They're doing something and I'm not and now I feel bad, sad, depressed, burnt out, resentful, and all around - bum humbuggy." 

Heyo - you're not alone - but you don't have to feel stranded on the island of negative thoughts. We've come up with a list on this week's podcast to keep you sane and smiling this holiday season by being aware of the dangers of comparison and to help you stay in your unique lane - happy and hopeful.

1️⃣ 1. When someone says they sold out, it doesn't mean you didn't - everyone has a different number.

If I wanted to sell 10 of something, and Corrie only sold 2 of something, she'll have a likelihood of selling out 5x's faster than me. But all I hear is the "I'm sold out 'til the end of the year!" What a defeating Debby downer when I'm sitting here with eight more left to sell! ⚠️ Compare Aware Alert ⚠️ - Her "sold out" and my "sold out" are unique to each of our unique situations. I can be happy for Corrie, but understand that her goals and mine are worlds apart - and that's okay. I'll compare myself to myself last year (more on that later).

2️⃣ 2. Squirrel brain - focus on 1 thing. The great group ideas will be here when you get back.

🐿In a group like SCM where there are genius ideas whizzing back and forth all day long, it's easy to get distracted and fall into the dark pit of analysis paralysis where the thought of doing this thing comes at the opportunity cost of now not being able to do that thing. ⚠️ Compare Aware Alert ⚠️ -  Doing anything is better than doing nothing. Find one thing - commit to it, and execute on it. Do that one thing the best you can. The ideas will still be here when you're finished with that one thing. And if you don't get around to them all? No sweat - you did something - and that's worth everything.

3️⃣ 3. Set up an unmoveable goal that fits your lifestyle.

"'I'll sell 10 custom orders this December." Great goal - stick to it. Don't get jealous of someone teaching 5 classes or of something attending 4 holiday markets. ⚠️ Compare Aware Alert ⚠️ - Find your goal that fits your lifestyle. It won't look like anyone else's because your life isn't anyone else's. Find a goal - set it - and forget about changing it. Don't get sucked into the (easy to fall into - ask me how I know) holiday greed at the expense of your happiness.

4️⃣ 4. Likes don't equal sales.

It's easy to think that the cookie page that has 1,432,671 likes probably sold 1,432,671 cookies - but that's a false reality. ⚠️ Compare Aware Alert ⚠️ -  The cookie classes page we post to? 2 likes on my last post. The classes? Booked with a waiting list. Two likes from your target audience are worth 2000 likes from an audience who can't give you their money. Stay in your happy lane and keep marketing, niching, and targeting like your happiness depends on it.

5️⃣ 5. Budget buffer time - assign "OFF DAYS" as a task - and make a conscious effort to not work. Working = bad on these days.

It's easy to fall into the hustle trap of thinking "I'm just sitting here watching Hallmark city boys lose to the local small-town hunks when I could be baking cookies, making sales, and taking that bread." 

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Tasty Tin 

• Website: tastytin.com
• Deal: 20% Off
• 1️⃣ #1: Garlic Dust

Sweet Frosted KC * 

• Website: www.etsy.com/shop/sweetfrostedkc
• Deal: 25% Off
• 1️⃣ #1: Skinny Pencil Cutter

Cheerful Cutters *

• Website: www.cheerfulcutters.com
• Deal: 20% Off (excluding subscriptions)
• 1️⃣ #1: 5 Ornament Cookie Cutter Set

Sweet Cutter Co *

• Website: sweetcutterco.com
• Deal: 20% Off
• 1️⃣ #1: Sweet Gingerbread Man Cookie Cutter

Vanilla and Confetti * 

• Website: www.etsy.com/shop/vanillaandconfetti
• Deal: 20% Off
• 1️⃣ #1: Personalized Notepads

The Sugar Pod *

• Website: thesugarpod.com/
• Deal: 20% Off
• 1️⃣ #1: Baker's Sampler's Set

Mulberry Treats *

• Website: www.mulberrytreats.com
• Deal: 20% Off
• 1️⃣ #1: Mugs

Brighton Cutters

• Website: brightoncutters.com
• Deal: 30% Off
• 1️⃣ #1: Christmas Advent Cookie Cutters

Cookie Artist Directory

• Website: cookieartistdirectory.com
• Deal: 22% Off
• 1️⃣ #1: Pro Listing

Cute Cookie Kits *

• Website: www.cutecookiekits.etsy.com
• Deal: 20% Off + Free Shipping over $35
• 1️⃣ #1: Cookie Cutters

Mollie Rae's *

• Website: www.mollieraes.com
• Deal: 22% Off
• 1️⃣ #1: Baking-Themed Stickers

Bakery Tee Co

• Website: bakeryteeco.com
• Deal: 20% Off
• 1️⃣ #1: Your Neighborhood Cookie Lady Tee

Home Sweet Bakery by Sol *

• Website: www.etsy.com/shop/HomeSweetBakerybySol
• Deal: $1.00 Recipes ($4 off)
• 1️⃣ #1: Brownie

Cutterly *

• Website: cutterly.pro
• Deal: 20% Off
• 1️⃣ #1: Annual Subscription

Morr Decor *

• Website: www.morrdecor.com
• Deal: 20% Off
• 1️⃣ #1: Cutter/Stencil Combinations

Sweet Details GR *

• Website: sweetdetailsgr.com
• Deal: 20% Off
• 1️⃣ #1: Logos

Busy Bakers *

• Website: busybakerssupplies.com/
• Deal: 20% Off
• 1️⃣ #1 Best Seller: Edible Ink Markers

Sweet Pink Olive *

• Website: www.sweetpinkolive.com
• Deal: 30% Off
• 1️⃣ #1: Airbrush Machine

The Cookie Box Club *

• Website: thecookieboxclub.com
• Deal: 20% Off
• 1️⃣ #1: Stencils

Sugar Dot Cookies *

• Website: www.sugardotcookies.com/
• Deal: 25% Off Templates
• 1️⃣ #1: Pumpkin Transfer Templates

Sam’s Cookie Company

• Website: www.samscookiecompany.com/
• Deal: 20% Off
• 1️⃣ #1: Bella Add-In

Bee’s Baked Art Supplies - Jennifer Harris

• Website: www.beesbakedartsupplies.com
• Deal: 20% Off
• 1️⃣ #1: Tipless Bags

SugarDashCo *

• Website: sugardashco.etsy.com/
• Deal: 25% Off
• 1️⃣ #1: Scripted Numbers One to Nine

Minted Prints *

• Website: www.minted-prints.com
• Deal: 20% Off
• 1️⃣ #1: Cookie Cutter Lounge Membership

aeCore Backers *

• Website: /www.aecorebackers.com
• Deal: 30% Off
• 1️⃣ #1: Polar White Backdrop

The Cookie College *

• Website: www.thecookiecollege.com/
• Deal: 25% Off Yearly Memberships
• 1️⃣ #1: The Cookie College Membership

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🎁 Chrazy Christmas Cookie Schedules

First - let's announce the winner of the SCM Second Boo-thday Bash! Thanks to all who entered - you guys are awesome, and I can't believe we get to work with you in growing our businesses by makin' dough making dough! 

️🎉 Congrats to Daniell Bartolo! ️🎉

So awesome, awesome, awesome. Thanks to all who participated and each and every one of ya who make this group what it is. And if you're bummed you didn't snag you an Eddie, you still can along with some STELLAR Black Friday deals in the 2022 Vendy Blendy!

And now - let's talk Advent Calendars LoL. Here's the #podcastpoll results from over 1,000 members on whether or not they'll be selling Advent Calendars this year:

• ️🚫 79% will NOT be selling advent calendars
• ✅ 21% will be selling advent calendars 

More marketing nuggets (also, I'd like to apologize about the podcast this week - we were a bit all over the place 😅). The holidays are upon us! Halloween is less than a week away, Thanksgiving is in just over three weeks, and then the cookie Super Bowl - Christmas - isn't far behind.

So what do? Here's our hot take: plan ahead - like as in, right now. You're going to want to plan ahead so you're not "standing by the oven by Christmas lights" later this month. You know I love me some quotes. 

"Failing to plan is planning to fail." 

So - let's plan. Here's where we'd start:

• 🎁 Assess what packaging you can use from last year. Remember - saving money means making money. If you have packaging options left over from last year, clear out the closets! Sell that stuff before you order more holiday-themed packaging.
• 📦 Order your packaging now. If you find that your packaging closet is lacking, order it now, don't wait. Miss Cookie Packaging has some of the cutest packagings and unfortunately, everyone knows it. She often sells out.
• 📸 Cutters? Reuse what you got. Cutter shopping is a blast - and if you're runnin' low, then definitely stock up, but if you can use what you used for last year's offerings, then you can pocket more of that cold hard cash in the form of fewer purchased and hopefully reusable photos. 
• 📆 Nail down your schedule now. Figure out pick-up dates, custom cut-offs, class dates, etc. Have it all written down - and make them 🩸 blood dates - immovable unless by an act of God Almighty. You'll be able to plan ahead and communicate more effectively with not only your clients but also your family. 
• ️🥇 Set your goals and stick to them. 'Tis the season of giving, not greed. It's easy to fall in love with the endlessly filled cookie classes and order emails longer than a CVS receipt, but it's also important to have boundaries. Remember - you'll want to spend time with your family this season, not with the oven. Set a sales goal # or a total order number and once you reach it, call it quits and go enjoy your life. We work to live, not live to work. 

You got this - stay hyped, follow these tips, and stick the seasonal landing this holiday rush! You know the SCM group has your back - so let's get this holiday bread! 

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🙊 Quote "Quote" Unquote

This week, Heather reads off her favorite (absolutely random) quotes. Here goes:

• 💰 If it costs you your inner peace, then it’s very expensive.
• If you don't cultivate discipline, you will be a slave to your impulses.
• 🪓 The ax forgets but the tree remembers.
• Did you say that to be helpful or hurtful? / 👂 What do you want me to hear when you say that?
• When an inanimate object wants more from me than it can give to me, that's called clutter.
• You either do hard things to make your life easier, or you do easy things that make your life harder. Choose your hard.
• You suffer from one of two pains - the pain of discipline or the pain of regret.
• 🥕 Throw them a carrot so they don’t try and eat the whole garden. 
• I'm going to give you your flowers. You can water them or not. 
• It's not for sale, but it ain't free either.
• 🍎 The day you plant the seed is not the day you eat the fruit. 
• You can't learn to drive in a parked car. 
• If there's a due date, then treat it like a DO date. 
• If it smells like 💩 everywhere you go, you might want to check your shoes.
• 🙊 Never miss an opportunity to shut up.
• The first step to fixing any problem is not to make it any worse. 
• What we resist, persists. 
• The price of creativity is the judgment of others. 
• 🛬 It's always better to be on the ground wishing you were in the air than to be in the air wishing you were on the ground.
• How we say things is how we think things. 
• Make it easy to do things right and hard to do things wrong. 
• Don't compare yourself to others, but to who you were yesterday. 
• 📊 What is not measured cannot be improved.
• If you name it, you can tame it.
• You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays. 
• 15% of a watermelon is better than 100% of a grape. 🍇
• You don't stop playing when you get old. You get old when you stop playing
• 🌳 Sometimes you've got to burn down some trees to save the forest.
• Clutter is nothing more than postponed decisions.
• A great partnership is one where both people are striving to do 60% of the work.
• ️🎶 When you're happy, you hear the music. When you're sad, you hear the lyrics.
• The absence of evidence is not evidence of absence. 
• ⌚ What good is a Rolex if it just tells you what time your lunch break is over?
• Past behavior is the best predictor of future behavior. 
• You are not responsible for your first thought because we are humans with nervous systems. 🧠 You are responsible for your second thought though.
• In strategy, the longest way around is the shortest way home.
• 🦷 You brush in the morning to keep your friends and you brush at night to keep your teeth.
• I have to die. If it is now, well then I die now; if later, then now I will take my lunch, since the hour for lunch has arrived - and dying I will tend to later.
• Winners are focused on the finish line. Losers are focused on winners. 🏁
• 🛍️ Everyone will pay for a product if it can pay them back.
• The single biggest problem in communication is the illusion that it has taken place.
• 🐝 Bees don't waste time telling flies that honey is better than 💩.
• The more you sweat in peace the less you bleed in war.
• If you want something you’ve never had, you have to do something you’ve never done.
• A ship in the harbor is safe, but that is not what ships are built for.
• 🚗 Money is a passenger in the car, but I never let it behind the wheel.