Bootstrapped Secrets

Russell's PSA on the Corona Virus and how to protect your company during the storm.

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On this episode I answer a really cool question from Rachel Pedersen about what I would do over the next 10 years if I were to start over.

On this episode Russell talks about now that he's 40, what he would do differently if he was still 30. Here are some of the awesome things to listen for in this episode:

• Find out why Russell compares the journey of a funnel to the journey of parenthood.
• See what Russell's favorite thing to do in his business is, and why he says he wishes it worked more like a "one night stand" for him.
• And find out what other marketer's journey he is jealous of, and wishes he would have done things more like them.

So listen here to find out what advice would give himself, if he were still 30.

Transcript - https://marketingsecrets.com/blog/292-my-advice-for-your-focus-over-the-next-10-years

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An interesting thought that I got from some awesome person in Puerto Rico.

On today's episode Russell talks about ideas and why it's okay if you happen to let some of them go. Here are some of the insightful things Russell has to say in this episode:

• Why finding out that if you miss a big idea someone else will execute on it should motivate you to actually execute on it yourself.
• Why you shouldn't beat yourself up if you don't execute on every idea you have.
• And why you should use your ideas to build up your abilities on how to execute ideas.

So listen here to find out why Russell is no longer going to feel guilty about the 1000+ ideas and domain names that he has never executed on.

Transcript - https://marketingsecrets.com/blog/291-what-happens-if-you-miss-your-big-idea

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Behind the scenes of the Mastermind.com launch and how it's going from good to great.

On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode:

• Find out what Dean Graziosi did when the recent mastermind.com launch didn't go as well as they had hoped.
• See what Russell means when he says that these guys aren't better at launching than you, they are just better at tweaking and changing until they find what works.
• And find out how long it took before one of Dean's books took off, and what he did to finally make the first thousand sales.

So listen here to find out what Russell means when he says you need to be able to iterate quickly.

Transcript - https://marketingsecrets.com/blog/290-iterate-quickly

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Did you watch the Launch event that has over 460k people registered!?! Here was my small contribution.

On this special episode you will hear Russell at the Mastermind.com launch talking about what it's like to be called to serve, and the reasons why maybe you're scared to take the step to accept your calling. Here are some of the awesome things you will hear in today's episode:

• Why being afraid to get started is okay, but you've got to do it anyway.
• Why being a "chapter ahead" is a good way to start.
• And why accepting not accepting your calling could be a tragedy not only for yourself, but for other people too.

So listen here to what Russell had to say at the Mastermind.com launch with Tony Robbins and Dean Graziosi.

Transcript - https://marketingsecrets.com/blog/289-my-thoughts-at-the-mastermind-com-launch

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Why complexity is killing your funnels, and your business, and your life.

On today's episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode:

• Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn't the answer.
• Hear an example of Russell and his team trying to make something more complex and why it didn't go anywhere for a long time because of it.
• And find out why simplicity could be the solution we are looking for in all aspects of our life.

So listen here to find out why complexity doesn't make your business run better.

Transcript - https://marketingsecrets.com/blog/288-a-return-to-simplicity

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Have you ever noticed that the years get faster and faster? Here's the secret to extend your years and extend the happiness of your life.

On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode:

• Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it's the opposite of what Russell believed.
• Find out how you can use event horizons to prolong your life and happiness.
• And what kind of things happened on Russell's Puerto Rico trip and afterwards that made them event horizons in his and his kids' lives.

So listen here to find out why routine is the death of memory.

Transcript - https://marketingsecrets.com/blog/287-routine-is-the-death-of-memory

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One small tweak that most people miss, that's the difference between teaching your framework and selling your framework.

On this episode Russell talks about how he sells a framework and how it is different than teaching a framework. Here are some of the informative things you will hear on this episode:

• Why you sell frameworks almost the same as teaching them.
• What step is missing when you are selling.

So listen here to find out the framework Russell uses for selling frameworks.

Transcript - https://marketingsecrets.com/blog/286-my-framework-for-selling-frameworks

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Now that you have developed your own frameworks, this episode will show you how to teach a framework so that people will understand it and are able to actually implement and use it.

On this episode Russell teaches how to teach a framework. Here are the three steps that you need to follow:

• Tell the story of how you learned or earned your concept.
• Tell the strategy.
• Tell the tactics.

So listen here for Russell's explanation of these three steps of how to teach a framework.

Transcript - https://marketingsecrets.com/blog/285-the-framework-on-how-to-teach-your-framework

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Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks.

On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL:

• Find out what Russell means when he says everything is a framework within a framework.
• See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media.
• And find out all the steps you need to take to be able to finally find your voice.

So listen here to this very special keynote presentation from Funnel Hacking Live 2020.

Transcription - https://marketingsecrets.com/blog/284-the-5-step-framework-for-finding-your-voice

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