Bootstrapped Secrets

People are getting the Traffic Secrets book in the mail today, and if you're not careful, you may miss the greatest marketing lesson of all.

On today's episode Russell explains the difference between hard-selling and soft-selling. Here are some of the informative things to look for in this episode:

• Find out how Russell is almost constantly soft-selling his products and services and why you may not have noticed.
• See why when you buy from Russell you should buy slowly and pay attention to everything that happens from going through the funnel to receiving things in the mail.
• And find out what kind of ad Russell has that is converting best right now.

So listen here to find out the difference between a hard and soft-sell and how you can use them in your own business.

Transcript - https://marketingsecrets.com/blog/312-hard-selling-vs-soft-selling-and-the-invisible-hooks-you-probably-missed

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Of all the ways I've taught things in the past, I think this way might be the best.

On today's episode Russell talks about how Mr. Miyagi from Karate Kid gave him an epiphany about the way he teaches. Here are some of the things you will learn in this episode:

• Find out why Mr. Miyagi secretly teaching Daniel-san karate, gave Russell an epiphany.
• And find out where Russell plans on testing out his theory on this new teaching method and if it will be possible for you to get in on it too.

So listen here to find out how Russell and Mr. Miyagi are now going to be on the same level with their teaching styles.

Transcript - https://marketingsecrets.com/blog/311-my-new-mr-miyagi-way-of-teaching

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One of my favorite new hooks that you can get created for a couple hundred bucks.

On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today's episode:

• Find out how looking at satisfying art videos helped Russell come up with a new ad idea.
• See how you can use cool art as a hook for your ads.
• And finally see what kind of art Russell went with to make his new ads.

So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads.

Transcript - https://marketingsecrets.com/blog/310-a-little-hack-to-make-amazing-ads-that-convert

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This is getting me $4 per lead before we sell them anything.

On this episode Russell talks about re-discovering the thing that turned Clickfunnels from a few million dollars a year business into a few million dollars a month business. Here are some of the insightful things to listen for in this episode:

• Find out why asking people registered for a webinar what they were struggling with lead to something Russell had forgotten about..
• Find out how a thank you page can help you make back the money you spent on ads before you even begin a webinar.
• And see why Russell is going to try and take more advantage of this trick and why you should too.

So listen here to find out the thank you page secret that helped Russell make money before his webinar even began.

Transcript - https://marketingsecrets.com/blog/309-my-new-thank-you-page-secret

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I can't believe that I missed this key as it's changing everything for us now.

On today's episode Russell talks about shaking things up at Clickfunnels to get systems in place and make keeping up with everything they've gotten running, easier. Here are some of the amazing thing to listen for in this episode:

• Find out why Russell decided to make big changes in the company to make sure they could keep up with everything.
• See what kind of things they are focusing on now.
• And see why this will make it so Russell only has to work 3 Friday's a month for one hour each.

So listen here to find out how Russell changed things at Clickfunnels to make everything work more smoothly.

Transcript - https://marketingsecrets.com/blog/308-the-secret-i-missed-for-almost-2-decades

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Don't have your own webinar yet? Try this new model...

On this episode Russell talks about a webinar business model that can help you build your list before you are ready to do a webinar for your own product or service. Here are some of the awesome things in this episode:

• Find out how hosting webinars for others can help you grow your list.
• See how hosting webinars will come back around for you when you finally have a webinar of your own.
• And find out if Russell still practices what he preaches when it comes to webinars.

So listen here to find out what this new backwards webinar business model is and how you can use it to grow your list.

Transcript - https://marketingsecrets.com/blog/307-this-backwards-webinar-business-model-is-crushing-it

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What would you have told yourself 30 days before the quarantine to prepare? Do that now!

On this episode Russell talks about the possibility that the country may slowly open back up after nearly 2 months of quarantine. Here is some awesome advice to help you prepare if it happens again.

• Find out what Russell believes will happen once the country opens back up from quarantine.
• Ask yourself what you could have done differently if you knew 30 days in advance that everyone would be put under strict stay at home orders.
• And hear Russell's advice on what you should do to prepare for if we get back into quarantine in the coming months.

So listen here to see why you should be asking yourself what would have been different if you knew you'd be quarantined 30 days in advance.

Transcript - https://marketingsecrets.com/blog/306-30-days-before-the-quarantine

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I recorded this podcast after getting off a call with Rachel and I asked her my #1 question...

On this episode Russell talks about a call he had with Rachel Hollis and asking her how she sold 4.3 million copies of her book without paid ads. Here are some other awesome things to look for in today's episode:

• Find out the difference between a war time and peace time general.
• Find out how Dean Graziosi changed his ads and products to go better with the world we're experiencing now.
• And find out Rachel Hollis' strategy for selling so many books.

So listen here to find out the answers to those questions and how you can take advantage of the times we're living.

Transcript - https://marketingsecrets.com/blog/305-the-1-secret-to-how-rachel-hollis-sold-4-million-copies-of-her-book

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My thoughts as I start work on my new book.

On this episode Russell talks about the process he is currently in to write his Clickfunnels startup story. Here are some of the awesome things you'll hear in today's episode:

• Find out how long this book idea has been in the works, and what kinds of things they are doing to gather information.
• Hear a timeline of all the main events that will documented in the new book.
• And find out why Russell believes this book is his way of leaving a legacy on earth when he's no longer a part of it.

So listen here to this awesome timeline of the Clickfunnels startup story.

Transcript - https://marketingsecrets.com/blog/304-writing-the-clickfunnels-startup-story

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What we're seeing in real time, that's allowing us to gather our people for under a dollar.

On this episode Russell talks about the opportunity that has presented itself during the Coronavirus and why you should try to take advantage of it. Here are some of the informative things you'll hear in today's episode:

• Find out why the prices for advertising on Facebook have gone down.
• Find out the record number of people that opted in for a webinar Russell did this week.
• And find out why Russell his job is to gather the gatherers.

So listen here to find out how Russell was able to get so many people registered for a webinar at a crazy discount.

Transcript - https://marketingsecrets.com/blog/303-gathering-your-people-for-under-a-dollar

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