Bootstrapped Secrets

Bootstrapped Secrets

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Bootstrapped Secrets episodes

  • Level 10 Opportunity - Part 1 of 2

    How to find and earn your level 10 opportunity. This is the first half of a presentation I gave at Stephen Larsen's OfferMind event.

    On today's episode Russell shares a presentation from OfferMind about how he founded Clickfunnels and the journey it took to get there. Here are some of the amazing thing you will hear in part 1 of the presentation:

    • Hear a funny story about potato guns being shipped to a hotel where an event was held, after the event was already over.
    • Find out why even though family and friends were less than enthusiastic about all Russell's new ideas, he kept talking about them.
    • See why it took Russell more than 130 funnels before he created Clickfunnels.
    • So listen here to part 1 of Russell's Level 10 Opportunity presentation from OfferMind.

      Transcript - https://marketingsecrets.com/blog/322-level-10-opportunity-part-1-of-2

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      20 min
    • Want A Shortcut To Success? (Try The "Todd" Hat)

      How to speed up your process by looking for shortcuts.

      On this episode Russell talks about being stressed and short on time for getting work done. He talks about how he finds shortcuts in order to get things done, and why he calls it, "Putting his Todd hat on". Here are some of the awesome things in this episode:

      • Find out what Russell tends to cut out of his life when he doesn't want to miss a party, but also has tons of work.
      • See what he means when he says he has to put his Todd hat on.
      • And find out what kind of shortcuts he's currently doing to save himself a week's worth of work.

      So listen here to find out how you can put your Todd hat on to save yourself time when you are super stressed.

      Transcript - https://marketingsecrets.com/blog/321-want-a-shortcut-to-success-try-the-todd-hat

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      10 min
    • The Invisible Funnel... IT'S BACK!

      Let me show you behind the scenes of the new funnel we're using to sell two comma club live.

      On this episode Russell talks about using the invisible funnel, which had basically disappeared over the last several years. Here are some of the cool insights to listen for in this episode:

      • Find out what an invisible funnel is and why it's no longer in the Dotcom Secrets book.
      • Hear the story about how Daegan Smith invented the invisible funnel after an accidental dine and dash.
      • And see how Russell is bringing the funnel back to life after years of not using it.

      So listen here to find out all you need to know about an invisible funnel and how you can use one in your own business.

      Transcript - https://marketingsecrets.com/blog/320-the-invisible-funnel-it-s-back

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      11 min
    • My Dirty Little $ecret That I Never Share...

      I probably should share this secret more, because it's the KEY to how I got started...

      On this episode Russell talks about creating software using scriptlance and how freeing it was. Here are some of the important pieces of advice to look for in this episode:

      • Find out how Russell discovered he didn't have to learn how to code to make software.
      • See what Russell's first software product was and how he saved almost $5000 getting it created.
      • And see what products are still available to help you when it comes to getting started on your business.
      • So listen here to find out how Russell got started and learned that he didn't have to learn how to code to make software.

        Transcript - https://marketingsecrets.com/blog/319-my-dirty-little-ecret-that-i-never-share

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        11 min
      • Adding "Over Your Shoulder" To What You Sell...

        If you're creating courses, here's one of the secrets to make the course even better.

        On this episode Russell talks about how he has always been able to teach the strategy of course creation but not really the tactic. Here are some of the awesome stuff to look for in this episode:

        • Find out what "Over the Shoulder" teaching means.
        • Find out why to teach this method Russell had to start a whole new business from scratch.
        • And see what some of the tools he is using to do all of it.
        • So listen here to find out what Russell means when he says he's teaching with an "Over the Shoulder" method.

          Transcript - https://marketingsecrets.com/blog/318-adding-over-your-shoulder-to-what-you-sell

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          11 min
        • Want REAL Persuasion? Then STOP "Demand Relationship"

          How to create true change that actually lasts...

          On today's episode Russell talks about how our society has always functioned in a "Demand Relationship" and how it will never bring about real change. Here are some of the awesome things to listen for in this episode:

          • Find out what it means to be in a demand relationship and why it can only work that way for so long.
          • Find out why shaming people into change doesn't work.
          • See why inspiring action is the way to make true change.

          So listen here to find out how you can inspire true change within your own community.

          Transcript - https://marketingsecrets.com/blog/317-want-real-persuasion-then-stop-demand-relationship

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          16 min
        • The 3 Closes

          How to quickly double sales by weaving the 3 invisible closes into every step of your funnel...

          On this episode that is from a presentation at 2019’s Funnel Hacking Live, Russell talks about the 3 Closes. Here are the 3 closes he explains in today's episode:

          • The Emotional Close
          • The Logical Close
          • And the Urgency and Scarcity Close
          • Find out what each of this closes is, and why Russell uses them in every single funnel.

            Transcript - https://marketingsecrets.com/blog/316-the-3-closes

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            19 min
          • What To Do When You Get Attacked On Social Media

            What happened to me this weekend, and what you can learn from it.

            On this episode Russell talks about the events of the past weekend and how he handled the situation when it got tough and gives some solid advice about the best way to get through it. Here are some of the helpful things you will hear in today's episode:

            • Find out what Russell decided to do instead of fight back.
            • Hear why Russell is okay, but his friends and family had a hard time with the situation.
            • And see why in the end, Russell believes the whole thing turned into a good thing and an important conversation.

            So listen here to find out how Russell was able to handle the tough situation of when people attack you on social media.

            Transcript - https://marketingsecrets.com/blog/315-what-to-do-when-you-get-attacked-on-social-media

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            12 min
          • A New Secret Inside of the Value Ladder...

            The big "ah-ha" that I've been trying to execute over the last 60 days.

            On this episode Russell explains the difference between a value ladder and a value maze, and what he's done to simplify his own value ladder over the last few years. Here are some of the informative tidbits to look for in today's episode:

            • Find out how a value maze is different from a value ladder.
            • See Russell's own value ladder and how each step works.
            • See what kind of systems Russell has put in place to assure that each tier in the value ladder continues to work, even without Russell being personally involved.
            • So listen here for all you need to know about the value ladder and how you can make it more simple in your business.

              Transcript - https://marketingsecrets.com/blog/314-a-new-secret-inside-of-the-value-ladder

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              15 min
            • The JK5, Instagram And Norah

              Revisiting one of my favorite principles from the Traffic Secrets book.

              On this episode Russell talks about posting on Instagram with a method he learned from Jenna Kutcher called the JK5. Here are some of the things you will hear in today's episode:

              • Find out what the JK5 method is.
              • Hear what Russell's "5" are.
              • And find out where you can dive deeper into this concept.

              So listen here to find out how you can use the JK5 method when posting on social media as well.

              Transcript - https://marketingsecrets.com/blog/313-the-jk5-instagram-and-norah

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              9 min

            About Bootstrapped Secrets

            From the publisher's feed

            Welcome to Bootstrap Secrets — the next evolution of the show that started as Marketing In Your Car and grew to nearly 1,400 episodes documenting the journey of bootstrapping ClickFunnels from zero to a billion dollars in sales, without a dime of outside funding.

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