Bootstrapped Secrets

Kaelin Poulin sharing her presentation from Funnel Hacking Live about identity shift.

On this episode we hear from Kaelin Poulin during Funnel Hacking Live talking about identity shifts and getting your customers to be a part of your community. Here are some of the awesome things Kaelin talks about in today's episode:

• Why it's important to care about your customer.
• Why you need to have an "I am" statement and manifesto.
• And why you need to give your customers a cape.

So listen here to this awesome presentation from Kaelin Poulin about how to to build your community by giving your customers an identity shift.

Transcript - https://marketingsecrets.com/blog/332-identity-shift-part-2-of-2

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Russell talking about a recent identity shift and how it's changing his own personal life, and how mastering this concept can help you as well.

On this episode Russell talks about identity shifts and how you can use them to become something or someone that you want to be. Here are some of the gems from this episode:

• Find out how James P. Friel became a drummer and a cyclist by having an identity shift.
• Find out why wrestling caused so many problems with Russell's weight fluctuations and how he's trying to change that.
• And see how you can use identity shift to help your customers become a member of your community.

So listen here to find out how you can use an identity shift to become what you want to be.

Transcript - https://marketingsecrets.com/blog/331-identity-shift-part-1-of-2

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I almost forgot this secret, but I was reminded tonight and so far it's working flawlessly.

On this episode Russell gives some quick advice on how to increase your conversion rates when doing a webinar. Here are some of the amazing things you'll hear in today's episode:

• Find out why Russell took a "ready, fire, aim" approach to his latest webinar.
• Find out how he was able to take a live webinar and make it better by adding what he missed after it was over.
• And hear how he perfected his Clickfunnels webinar over hundreds of live webinars over the first year of its launch.

So listen here to hear Russell's advice for perfecting your webinar, and increasing conversion rates.

Transcript - https://marketingsecrets.com/blog/330-my-secret-hack-to-increase-your-webinar-conversion-rates

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Here's an answer to another great question sent in by Rachel Pedersen.

On this episode Russell answers a question from Rachel Pedersen about how you create your vision without moving just one stair at a time. Here are some of the awesome things to listen for in this episode:

• Find out who told Russell about surpassing everything they thought was possible, so they are trying to enjoy everything in the moment.
• See how Gene Simmons of Kiss taught Russell to think about things differently to be able to strategically skip some steps.

So listen here to find out Russell's advice on creating his vision.

Transcript - https://marketingsecrets.com/blog/329-stop-stepping-to-your-vision

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They are two conflicting concepts, the science of achievement and the art of fulfillment. Can you have them both or does one sacrifice the other?

On this episode Russell talks about the difference between the science of achievement and the art of fulfillment and how they are opposites of each other. Here are some of the fascinating things you will hear in today's episode:

So listen here to find out how Russell plans on getting the achievement and the fulfillment parts of life.

Transcript - https://marketingsecrets.com/blog/328-achievement-vs-fulfillment-which-do-you-want-more

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My thoughts after reading the first 2/3 of the book Atlas Shrugged.

On this episode Russell talks about reading Atlas Shrugged and how he interprets it in the current economy. Here are some of the interesting things you will hear in today's episode:

• Find out why it's important for the producers to continue to produce.
• And hear what it means to be a looter, and why they are dangerous to the producers.

So listen here to find out how Atlas Shrugged has inspired Russell to continue to be a producer.

Transcript - https://marketingsecrets.com/blog/327-what-would-happen-if-the-producers-went-on-strike

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Russell is still on vacation, so we're dipping back into the vault to share this awesome episode again.

Transcript - https://marketingsecrets.com/blog/326-entrepreneurial-scars-revisited

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Russell is on vacation this week, so it seems appropriate to replay this episode about entrepreneurs and vacations! Enjoy!

Transcript - https://marketingsecrets.com/blog/325-why-entrepreneurs-suck-at-vacations-revisited

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Listen in behind the scenes of a Voxer message that will change everything for you.

On this episode you'll get access to a private Voxer message between Russell and Matt Maddix about the three questions he asks people that make him a better leader, father, and husband. Here are the three questions to listen for in today's episode:

• What can I keep doing?
• What should I start doing?
• What should I stop doing?

Listen here to find out why these three questions are so important when it comes to making you a better leader, father, husband, and person.

Transcript - https://marketingsecrets.com/blog/324-these-3-questions-will-make-you-a-leader

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The exciting conclusion of the presentation I gave at Stephen Larsen's OfferMind event.

On this episode you will hear the exciting conclusion to Russell's presentation from OfferMind about level 10 Opportunities. Here are some of the things to listen for in today's episode:

• Find out how level 10 opportunities came onto Russell's radar.
• Hear how Russell met Todd and see what they thought their level opportunity was going to be originally.
• And see how they managed to build Clickfunnels, after Russell had been trying to develop something similar for 10 years prior.

So listen here to find out how you can be on the lookout for your own level 10 opportunity.

Transcript - https://marketingsecrets.com/blog/323-level-10-opportunity-part-2-of-2

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