Bootstrapped Secrets

Have you been watching the buzz that we've been creating? Listen in on my thoughts about what we're doing and why.

On today's episode Russell recounts how an announcement he's making on Clickfunnels' 5 year birthday got so much buzz. Here are some of the exciting things you will hear in this episode:

• How so many rumors about an upcoming announcement came from a simple two minute video.
• What some of the rumors going around about Clickfunnels 5 year birthday announcement are.
• And how studying the story of P.T. Barnum helped Russell see why creating buzz would be a better way to make announcements.

So listen here to see how so much buzz was created around this announcement, and don't forget to watch Facebook Live on Monday to find out what the announcement actually is.

Transcript - https://marketingsecrets.com/blog/243-the-buzz-behind-the-birthday-announcement

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My surprising transformation from my last trip to Fiji to this trip...

On this special episode recorded in the Namale Resort in Fiji, Russell reflects on the last time he was there, and how different his life is than he had expected. Here are some of the cool things you will hear about on today's episode:

• Where Russell's business was when he first went to the Namale Resort ten years ago.
• What he thought he'd be doing in ten years, and how it's different from how it actually is.
• And why Russell and Tony Robbins both believe people overestimate what they are capable of doing in a year, and underestimate what they are capable of doing in a decade.

So listen here to find out how Russell's expectations from ten years ago differ from his reality now.

Transcript - https://marketingsecrets.com/blog/242-10-years-ago-in-fiji

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Are you watching the strategy behind what we're doing and why we're doing it? If not, start watching closer.

On this episode Russell talks about making some strategic chess moves with Clickfunnels in the near future that won't make sense to people on the outside. Here are some of the awesome things to look for in today's episode:

So listen here to find out when Clickfunnels will be making some announcements, and find out why Russell wants you to look at the strategy behind it.

Transcript - https://marketingsecrets.com/blog/241-strategic-chess-moves

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Without this one thing, he would never even let his wrestlers step on the mat.

On today's episode Russell talks about a lesson he learned long ago from Dan Gable about knowing you're going to win, and how he applies it to his life today. Here are some of the awesome things to listen for in this episode:

• Why his daughter's soccer team didn't believe they could win, and how that effected the game.
• How hoping for success is giving yourself an excuse to fail.
• And how Russell applies one Dan Gable quote to his relationships, business, and when he competes in sports.

So listen here to see why knowing you will be successful is the key to making it happen.

Transcript - https://marketingsecrets.com/blog/240-without-this-you-re-guaranteed-to-lose

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Behind the scenes look at the creation of the art that sells the art.

On today's episode Russell talks about the upcoming photo shoot for his Traffic Secrets book, and why we should put as much time and energy into the marketing of our art as we do into the art itself. Here are some of the fascinating things you will hear in this episode:

• Why watching Russell's Instagram, should give you an idea of how he has been marketing his book throughout the process of writing it.
• Why it is important for Russell to think about the marketing of his book before he has even finished writing it.
• And what kinds of things Russell is doing and has done for the last year to prepare for the launch of the Traffic Secrets book.

So listen here to find out why you should be spending an equivalent amount of energy on making your art sexy, as you did creating the art in the first place.

Transcript - https://marketingsecrets.com/blog/239-spend-the-time-to-make-your-art-sexy

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Selling through significance will stop your growth, selling through the success stories of your students will change everything.

On this episode Russell talks about the difference between selling through significance and selling through the success stories of your students. Here are some of the insightful things to look for in this episode:

• Why selling through significance will only get you to a certain point, and why it makes your audience feel dirty.
• What it means to sell through the success stories of your students.
• And why sometimes when we start off selling with significance, and why we should move away from it as quickly as possible.

So listen here to find out why selling with significance makes Russell and your audience cringe.

Transcript - https://marketingsecrets.com/blog/238-stop-selling-through-significance

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Everyone's been begging me for a glimpse of Traffic Secrets, and while I can't show you the book, I will give you a sneak peek.

On today's episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode:

• What he has been doing over the last few days to finish the first draft of the book.
• What his plans for the cover to look like are.
• What each section of the book will be about and when it will finally be out for everyone to read.

So listen here to get an amazing sneak peek into Russell's new upcoming book, Traffic Secrets.

Transcript - https://marketingsecrets.com/blog/237-traffic-secrets-a-sneak-peek

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Three things that I do to help survive and thrive when the stress and pressure of everything starts building.

On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode:

• Have a vision of what you want to accomplish.
• You have to create deadlines.
• You need to build out an amazing support team.

So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done.

Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive

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A little piece of advice I gave a new entrepreneur 12 years ago that I want to give to you as well.

On today's episode Russell talks about a conversation he had with Justin Brooke 12 years ago about how he would get back on top if he lost it all. He shares the advice he gave him back then because it is still relevant today. Here are some of the great things to look for in this episode:

• First hear how Russell and Justin know each other, and how this conversation came about.
• And find out why 5 good friends is better than 100,000 subscribers.

So listen here to Russell explaining what he said to Justin in a random hotel room 12 years ago, and why it still applies to this day.

Transcript - https://marketingsecrets.com/blog/235-five-good-friends-to-crush-any-market

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If you're not careful, this frame will 100% guarantee your failure.

On this episode Russell responds to a Facebook post talking about being skeptical about his one funnel away challenge working. He goes into detail about how skepticism isn't doing you any favors in your business and why you should rid yourself of it. Here are some of the informative things in today's episode:

• Find out how Russell got over his own skepticism and why he thinks it is one of the worst personality traits.
• Hear why he thinks people who are skeptical will never be successful.
• And Find out how to ditch your own skepticism to allow yourself to have faith in what you are doing, and have success.

So listen below to hear why being skeptical is guaranteed to hinder your own success.

Transcript - https://marketingsecrets.com/blog/234-smashing-the-frame-of-skepticism

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