Bootstrapped Secrets

There's no school like the old school...

On today's episode Russell talks about plans to use what he has learned from TJ Rholeder while on an anniversary trip in Hawaii, in his business once he arrives home. Here are a few interesting things you will learn in this episode:

• How Russell is able to still learn while on an anniversary trip with his wife, and make plans for business once he's home.
• How Russell plans to use the 50,000 letters a week rule in his own business.
• And how he plans to add urgency and scarcity to his core products.

So listen here to hear Russell's upcoming plans for his business, or watch the video version so you don't miss out on the beautiful scenery of Kauai.

Transcript - https://marketingsecrets.com/blog/two-marketing-tricks-from-some-old-school-marketers

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These two things are probably keeping you from charging what you want and selling what you want.

On this episode Russell talks about people pushing their own purchasing decisions on you, and why you shouldn't do that. Here are some of the awesome things you will hear in today's episode:

• Why you shouldn't push your own buying decisions on your customers, because people spend money differently.
• And why you need to be willing to spend the amount you are asking others to pay for your product. Hint, it all has to do with karma.

So listen here to find out why you've got to spend money to make money and why you should never force others to spend money the same way you do.

Transcript - https://marketingsecrets.com/blog/beware-these-two-things

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I got a whole bunch of questions this weekend about this topic and I want to give you my two cents.

On this episode Russell talks about listening to John Reese's new podcast and people thinking he was talking trash about Expert Secrets. Here are some things you will hear in this episode:

• Why despite a difference in opinion, Russell thinks that he and John Reese are both right about having (or not having) a personality on the front end of your business.
• How having a personality in your business can 10x your sales.
• And why an Amazon business is a good choice for someone that doesn't want to be the personality at the front of a business.

So listen here to find out why Russell doesn't believe that John was talking trash, and how can both be right.

Transcript - https://marketingsecrets.com/blog/does-being-an-expert-really-help-grow-your-company

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You're just one funnel away...

On this special two part episode you will hear the second part of Russell's "One Funnel Away" presentation from Funnel Hacking Live. In this episode you'll hear:

• How Russell nearly lost everything when his merchant accounts closed.
• Why Russell didn't know he hadn't paid Payroll taxes in a year and could have gone to jail.
• And how Russell turned it all around and along with Todd created Clickfunnels.

So listen here to find out how Russell went from nearly bankrupt to amazing success with Clickfunnels within just a few years.

Transcript - https://marketingsecrets.com/blog/you-re-one-funnel-away-part-2

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You're just one funnel away...

On this special two part episode you will hear the first part of Russell's "One Funnel Away" presentation from Funnel Hacking Live. In this episode you'll hear:

• What the first product was that ever made Russell any money and how he only had to pay $20 for someone to write the software.
• How Russell first hired employees and what he learned about having to actually pay them.
• How Russell and his first team were able to make $55K in a two week period just in time to save Christmas.

So listen to this first portion of Russell's story, and don't forget to come back for the second half.

Transcript - https://marketingsecrets.com/blog/you-re-one-funnel-away-part-1

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Pretend this message was for you and take it to heart.

On today's episode Russell and Steven talk about how they and others have been able to find their voice, figure out what they're good at and be successful. Here are some of the cool things you will hear in this episode:

• Why no one is really successful overnight, you just don't see the previous work put into their craft.
• Why you need to figure out what part of the game you are good at and focus on that, then find others who are good at the other pieces.
• And also hear about some of Russell's inner circle members who have found success and why.

So listen hear to find out what you need to do to make your business successful.

Transcript - https://marketingsecrets.com/blog/your-own-personal-coaching-session-with-russell

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If you missed Russell's LIVE Q&A from www.dropthemicshow.com, you can hear this weeks questions on this episode.

Today we have another bonus episode of Marketing Secrets where Russell answers questions about marketing from other funnel hackers, including:

• How do you calculate how much to pay for a customer if you don't know your lifetime value?
• During Russell's Clickfunnels journey, what was his main source of inspiration?
• Is it always best to start at the backend of your funnel and build your highest value offer first?

So listen to Russell answer these questions and drop the mic.

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If you missed Russell's LIVE Q&A from www.dropthemicshow.com, you can hear this weeks questions on this episode.

Today we have another bonus episode of Marketing Secrets where Russell answers questions about marketing from other funnel hackers, including:

• How to make a product more scalable when it's embarrassing for people to talk about.
• How Russell gets in the zone for a successful hack-a-thon.
• What Russell does to prepare to have a successful mindset.
• Ideas on how to warm up leads and have a conversation with a potential client.
• What the number one mistake is that people make with Clickfunnels and how to avoid it.
• Where to place an upsell on a call to action video.
• How Russell gets focused enough to get things done when he's a hyper buyer.
• How Russell manages giving back to good causes while also running his business.
• How Russell decides between making recorded content versus live content.
• How to target people on social media to buy your products when using a white labeling service.

So listen to Russell drop the mic as he answers these questions.

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A personal message to a friend who is struggling.

On this extra long episode Russell talks to a friend from elementary school about how to go from being a technician and having a cap on his income to being a rainmaker and having an unlimited ceiling on his income. Here are some cool things you will hear on this episode:

• What the roles of the Entrepreneur, the technician, and the rainmakers are in the business hierarchy.
• Why getting really good at being a technician is not the way to have unlimited earning potential.
• How you can use your technician skills and apply them into being a rainmaker.

So listen to Russell explain how to go from being technician to making it rain!

Transcript - https://marketingsecrets.com/blog/how-to-make-it-rain

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Here is a bonus interview with Russell Brunson and Dr. Accurso.

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