Brainfluence

I invited Justin Rondeau, Conversion Optimization Manager at Digital Marketer, to talk about some of the not-so-obvious ways of increasing conversion rates that he has developed over the course of his career. He also shares some surprising test results that might shake your current beliefs about conversion rate optimization (CRO) techniques. Listen in to learn some game-changing tips, dos and don’ts of conversion, how long you should run tests before you can be confident in your results, and much more!

Get full show notes and more information here: http://bit.ly/1zaPbQq

Dorie Clark joins me today to talk about her book and how, through her extensive study and interviews, she determined the key steps to become a thought leader. In this wide-ranging discussion, we talk about why everyone needs to become recognized as an expert in their field, how to conduct cheap but efficient research, and much more. You don’t want to miss Dorie’s practical and highly actionable tips that may just help you become the Seth Godin of your niche.

You can find show notes and more information by clicking here: http://bit.ly/1bfijei

Erica joins us today to talk about connectional intelligence. She also analyzes companies and groups who have successfully started using this process, and explains how you too can take advantage of it to advance your company faster and farther than you ever thought possible.

You can find show notes and more information by clicking here:

http://bit.ly/1IbLqdm

Today, Ben Parr is here to talk about his new book, CAPTIVOLOGY: The Science of Capturing People’s Attention. We dive into the history of how attention works, and how the environment that affects human attention has changed. Ben translates his extensive research on attention into tips that any business owner, author, and journalist can use to captivate the attention of customers and readers everywhere.

You can find show notes and more information by clicking here: http://bit.ly/1y6DGJr

This week, on The Brainfluence Podcast, my guest is David Devonis, PhD. Dr. Devonis is a professor and the program coordinator of Psychology at Graceland University in Iowa. His new book, History of Psychology 101, part of Springer’s Psych 101 series, was recently awarded “Outstanding Academic Title” status by the American Library Association.

You can find show notes and more information by clicking here: http://bit.ly/1ONT82b

On this episode of The Brainfluence Podcast, my guest is fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His new book is Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement.

You can find show notes and more information by clicking here: http://bit.ly/1MYVk3d

On this episode of The Brainfluence Podcast, our guest is Amy Wilkinson. Amy is a strategic adviser, entrepreneur, author and lecturer at the Stanford Graduate School of Business. She is also the author of the new book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/1Fz1ztK

This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. Her expertise includes every form of neuromarketing technology, from simple implicit tests and web-based facial coding to gold-standard fMRI.

You can find show notes and more information by clicking here: http://bit.ly/1Bv43Xv

Today, Guy Kawasaki joins me to discuss his journey through school, writing and rewriting his books, and the current company he is supporting - Canva. We talk about how Guy created a 100% improvement in your social media engagement overnight, his idea for three books every entrepreneur should read, and lots more..

You can find show notes and more information by clicking here: http://bit.ly/18HvZ0X

This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a faculty member at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been working with his clients for over a decade.

You can find show notes and more information by clicking here: http://bit.ly/1BQEF12