Our special guest this week is Dan Ariely. Dan is a scientist and author who is well known to our listeners and readers. He is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University and the author of several bestsellers, including Predictably Irrational. Dan’s newest book is Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

You can find show notes and more information by clicking here: http://bit.ly/1cYGaQa

I’m solo-podcasting this week in order to answer one of the most commonly asked questions I receive: "How do I prepare for or start a career in neuromarketing?" Since universities do not (yet) offer a degree specializing in neuromarketing and, for the most part, avoid even the mention of this focus, this is not an easy path to navigate on one's own.

We'll look at what neuromarketing jobs require, how to look for a college degree program to prepare for neuromarketing careers, and more.

You can find show notes and more information by clicking here: http://bit.ly/1IIgPHS

Martha Pease joins us today to share some insights laid out in her new book, Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time. Martha explains why she believes her approach can help simplify dealing with complex customer sets and get everyone within an organization on the same page. Don’t miss this episode full of ideas to help you get your customer’s undivided attention.

Get full show notes and more information here: http://bit.ly/1e05NAS

Our special guest this week is fellow author Jonathan Gabay. I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more.

Get full show notes and more information here: http://bit.ly/1GZp2a3

I invited Justin Rondeau, Conversion Optimization Manager at Digital Marketer, to talk about some of the not-so-obvious ways of increasing conversion rates that he has developed over the course of his career. He also shares some surprising test results that might shake your current beliefs about conversion rate optimization (CRO) techniques. Listen in to learn some game-changing tips, dos and don’ts of conversion, how long you should run tests before you can be confident in your results, and much more!

Get full show notes and more information here: http://bit.ly/1zaPbQq

Dorie Clark joins me today to talk about her book and how, through her extensive study and interviews, she determined the key steps to become a thought leader. In this wide-ranging discussion, we talk about why everyone needs to become recognized as an expert in their field, how to conduct cheap but efficient research, and much more. You don’t want to miss Dorie’s practical and highly actionable tips that may just help you become the Seth Godin of your niche.

You can find show notes and more information by clicking here: http://bit.ly/1bfijei

Erica joins us today to talk about connectional intelligence. She also analyzes companies and groups who have successfully started using this process, and explains how you too can take advantage of it to advance your company faster and farther than you ever thought possible.

You can find show notes and more information by clicking here:

http://bit.ly/1IbLqdm

Today, Ben Parr is here to talk about his new book, CAPTIVOLOGY: The Science of Capturing People’s Attention. We dive into the history of how attention works, and how the environment that affects human attention has changed. Ben translates his extensive research on attention into tips that any business owner, author, and journalist can use to captivate the attention of customers and readers everywhere.

You can find show notes and more information by clicking here: http://bit.ly/1y6DGJr

This week, on The Brainfluence Podcast, my guest is David Devonis, PhD. Dr. Devonis is a professor and the program coordinator of Psychology at Graceland University in Iowa. His new book, History of Psychology 101, part of Springer’s Psych 101 series, was recently awarded “Outstanding Academic Title” status by the American Library Association.

You can find show notes and more information by clicking here: http://bit.ly/1ONT82b

On this episode of The Brainfluence Podcast, my guest is fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His new book is Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement.

You can find show notes and more information by clicking here: http://bit.ly/1MYVk3d