Brainfluence

Dr. Barry Schwarrtz joins us today to discuss what all business owners need to know about the choices they are offering their clients. He explains the research behind his book and how too many choices can be hurting your business. Listen in to learn how you can find the right balance of options that will enable your customers to buy with confidence.

You can find show notes and more information by clicking here:  http://bit.ly/1S4Ha2N

Joining The Brainfluence Podcast this week is Dan Ward. Dan is a US Air Force veteran, who after spending 20 years in the service, retired after three engineering degrees and a Bronze Star. He founded Dan Ward Consulting LLC to help companies to reduce costs, time and the complexity of their innovations.

Dan has pioneered an active approach toward simplicity. In many problem-solving situations, our natural instinct is to use a solution that actually adds complexity. Dan explains how to counter that tendency to save time and money.

You can find show notes and more information by clicking here: http://bit.ly/1NrxiiR

David Forbes is the creator of the MindSight® emotional assessment technologies, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. MindSight® is designed to help brands create an authentic personal connection with customers and analyze specific subconscious emotions that drive consumer behavior. David has won the Advertising Research Foundation (ARF) Great Mind award for that work.

He's also the author of the the new book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Learn about the nine basic motivators that drive all of your customers' behavior and more.

Get full show notes and more information here: http://bit.ly/1HcLMUW

Matt Britton joins us today to talk about what all business owners need to know about the millennial generation. He explains the premise behind his book and how the millennial generation is changing trends worldwide. Listen in to find out how you should be adapting your business models, watching the trends and embracing technology to ensure your business' survival.

You can find show notes and more information by clicking here: http://bit.ly/1MYkb8H

Today, I’m excited to welcome Robbie Kellman Baxter to the show. Robbie joins us today to talk about the concepts laid out in her new book, The Membership Economy. She explains why almost any kind of business can, and should, consider a subscription and membership model. Listen in to find out how businesses can start taking the membership approach and begin building a vibrant and profitable community.

Get full show notes and more information here: http://bit.ly/1e1f5gn

Joining The Brainfluence Podcast this week is Jeff Goins. Jeff is a full-time blogger, writer, speaker, and entrepreneur. After seven years of working for a nonprofit, Jeff realized he was not fulfilled with his work. He changed the direction of his life and now writes and speaks for a living, running an online business that helps writers and creative entrepreneurs chase their dreams.

You can find show notes and more information by clicking here: http://bit.ly/1LYXJv5

Our special guest this week is Dan Ariely. Dan is a scientist and author who is well known to our listeners and readers. He is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University and the author of several bestsellers, including Predictably Irrational. Dan’s newest book is Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

You can find show notes and more information by clicking here: http://bit.ly/1cYGaQa

I’m solo-podcasting this week in order to answer one of the most commonly asked questions I receive: "How do I prepare for or start a career in neuromarketing?" Since universities do not (yet) offer a degree specializing in neuromarketing and, for the most part, avoid even the mention of this focus, this is not an easy path to navigate on one's own.

We'll look at what neuromarketing jobs require, how to look for a college degree program to prepare for neuromarketing careers, and more.

You can find show notes and more information by clicking here: http://bit.ly/1IIgPHS

Martha Pease joins us today to share some insights laid out in her new book, Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time. Martha explains why she believes her approach can help simplify dealing with complex customer sets and get everyone within an organization on the same page. Don’t miss this episode full of ideas to help you get your customer’s undivided attention.

Get full show notes and more information here: http://bit.ly/1e05NAS

Our special guest this week is fellow author Jonathan Gabay. I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more.

Get full show notes and more information here: http://bit.ly/1GZp2a3