Brainfluence

Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has led brand strategy at ad agencies for accounts like Burger King, Land Rover, and Unilever, just to name a few.

Denise is a fellow Wiley author. Her book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, is celebrating its one-year anniversary. You can also find her writings in publications like Harvard Business Review, Forbes, SmartBrief on Leadership, GigaOm, and Advertising Age. As if that’s not enough, Denise has also been a guest author at Neuromarketing, with a great post on comparing levels of customer service to Maslow’s Hiearchy of Needs. Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come. 

You can find show notes and more information by clicking here: http://bit.ly/1DuTBRl

This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.

Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo

This week, flying, or I should say, "sailing" solo, I am bringing this podcast to you from the middle of the ocean in Southeast Asia. The inspiration for this episode came from my experiences on my cruise I am currently on. I believe that these experiences (the good and the bad) can very well apply to your marketing game plan.

You can find show notes and more information by clicking here: http://bit.ly/1x1oaXO

Noah is an expert in strategic marketing and customer loyalty and he has provided coaching and consulting to thousands of business owners, executives, and individuals to help them cultivate loyal customers. His newest book, Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, was written to give real world examples of companies who have created loyal and devoted customers. Listen in to learn about the simple changes you can make to completely change your customers experience shopping with you, so they will never go to your competitors again! 

You can find show notes and more information by clicking here: http://bit.ly/1ElpDAZ

My guest this week on The Brainfluence Podcast is entrepreneur, author, speaker, and worldwide connector, Peter Shankman. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and much more. Peter started his career in Vienna, VA, with America Online as a Senior News Editor, helping found the AOL Newsroom.

He is the author of Can We Do That? and Nice Companies Finish First, and his newest book, Zombie Loyalists. Just as the title implies, in his book Peter teaches companies to use great service to create rabid fans. 

You can find show notes and more information by clicking here: http://bit.ly/1CuwIe8

This week on The Brainfluence Podcast, my special guest is Joe Leech. Joe is the Director of User Experience at CX Partners, working with clients such as Marriott, Disney, LateRooms, theTrainline, Peugeot, Virgin and eBay. He is also the author of Psychology for Designers and writes for various websites, magazines, in addition to being a speaker and consultant.

You can find show notes and more information by clicking here: http://bit.ly/14tdESj

On this episode of The Brainfluence Podcast, I am joined by Peep Laja. Peep is an entrepreneur and conversion optimization expert. He's been doing digital marketing for over 10 years in Europe, Middle East, Central America and the U.S. His resume is extremely diverse: he ran a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit.

Listen in to learn how you too can raise the bar on your content and dramatically increase your conversion rates. 

You can find show notes and more information by clicking here: http://bit.ly/1wOUBIG

Joining The Brainfluence Podcast this week is Dr. Andrew Hill. Dr. Hill is a cognitive neuroscientist who has, among other things, studied how attention operates in the brain. He currently lectures at UCLA, teaching courses in Neuroscience and Psychology. He is also the Director at the Alternatives Brain Institute, where they use neurofeedback and meditation to help clients increase their mindfulness. 

You can find show notes and more information by clicking here: http://bit.ly/1xuAR41

I first met Bart at the Conversion Jam Conference in Stockholm, where we both were speakers. I found it fascinating and fun that we were able to approach the same business website conversion problems from completely different angles. Bart has some real opinions on translating brain and behavior research into actionable strategies, and he has a knack for taking complex science and explaining it in terms that business people can understand. Bart is on today to share some of those tips and tactics to help you use economic psychology to increase your sales. 

You can find show notes and more information by clicking here: http://bit.ly/1zlLw0M

This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion and marketing optimization topics.  We taped it for his video podcast, MarketingOptimization.TV, but I thought we covered so much useful content that I asked Alex if I could publish the audio version here.

You can find show notes and more information by clicking here: http://bit.ly/1Dx4OTD