Brainfluence

This week on The Brainfluence Podcast, I welcome Kyle Henderson to the show. Kyle is the founder and chief product officer at YouEye, Inc. 

Using your customers' own computers, smart phones and tablets, YouEye enables your to get insight and instant feedback on website design, media and even products. Kyle and I discuss usability testing, the challenges of mobile, and the "cognitive funnel" aspect of ecommerce.

You can find show notes and more information by clicking here: http://bit.ly/1ozuJ0U

Crowdlaunching is a novel way to launch a product that has been developed but needs to build buzz and community. Crowdlaunching co-creator Moses Ma is one of the three principal founders of FutureLab and the managing partner of Next Generation Ventures, where he helps launch enterprise, e-Commerce and e-Learning start-ups.

Moses has created some of the world’s best-selling computer games and have been praised as a tech visionary in Times Magazine and the New York Times. Drawing upon years of experience as an innovation consultant for companies worldwide, Moses co-authored his new book, Agile Innovation: The Revolutionary Approach to Accelerate Business, Inspire Engagement, and Ignite Creativity.

You can find show notes and more information by clicking here: http://bit.ly/1Dx4CkT

This week on The Brainfluence Podcast, I welcome Anna Simpson to the show. Anna is the Curator of the Futures Centre and Editor of Green Futures, a publication of the Forum for the Future in Singapore. She is an accomplished journalist and speaker, specializing in the future of business and society. She most recently spoke at the Sustainability Communications Forum in London and the World Forum for a Responsible Economy in Lille. Anna is the author of the new book, The Brand Strategist’s Guide to Desire: How to Give Consumers What They Actually Want.

You can find show notes and more information by clicking here: http://bit.ly/1s5ZXgW

Our special guest this week, Ann Handley, claims the distinction of being the world’s first Chief Content Officer. Ann is a co-founder of ClickZ and is currently CCO at MarketingProfs. She is also a columnist for Entrepreneur magazine, keynote speaker, co-author of the best-selling Content Rules with C.C. Chapman and author of the brand new Everybody Writes, Your Go-To Guide To Creating Ridiculously Good Content.

You can find show notes and more information by clicking here: http://bit.ly/1q9zTWD

This week, we discuss why having an enemy can be beneficial for any business. This has its roots in the psychological theory of Social Identity that was pioneered by Henri Tajfel. This British psychologist showed that humans are wired to see themselves as a member of a group, and could easily be influenced to identify with fellow group members and discriminate against members of rival groups. We'll show how businesses like Apple have exploited this concept on their path to global domination.

You can find show notes and more information by clicking here: http://bit.ly/1A0YMDJ

Today’s Brainfluence Podcast is the first of its kind, as we are recording in person on the University of Texas, Austin campus. Our guest is Dr. Art Markman, who is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing and a cognitive scientist. Art’s book, Smart Change: Five Tools to Create New and Sustainable Habits in Yourself and Others delves into how the motivational system works. Art explores how to utilize the brain mechanisms that drive behaviors, either for good or for bad.

You can find show notes and more information by clicking here: http://bit.ly/1q3Cpwl

Our special guest this week is one of the leading experts on neuromarketing and consumer neuroscience, Dr. Thomas Ramsøy. Thomas is the Director of the Center for Decision Neuroscience at Copenhagen Business School and Copenhagen University Hospital, the founder and CEO of Neurons, Inc., and author of the book Introduction to Neuromarketing and Consumer Neuroscience. Thomas holds a Ph.D. in Neurobiology and Neuroimaging from the University of Copenhagen, along with Masters Degrees in Economics and Neuropsychology. With Thomas’s guidance in his book, he demonstrates the commercial application of neuroscience into business and marketing that can be applied to just about any business.

You can find show notes and more information by clicking here: http://bit.ly/1pfChd4

This week, I welcome Joel Weinberger, Ph.D. to the Brainfluence Podcast. Joel is a practicing Clinical Personality and Motivation Psychologist, professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York and judge for the Ogilvy Awards. He is a founding partner of Implicit Strategies, which was founded by Joel and Dr Drew Westin, who are both internationally recognized neuroscientists and psychologists. Drawing on their combined decades of research and clinical experience, Implicit Strategies is working to change the face of market research as we know it.

You can find show notes and more information by clicking here:
http://bit.ly/1uIB0eM

Jim’s Book, Riveted, breaks down the similarities between what attracts people to art, religion, sports, books, and gossip. The goal of Riveted is to find what ties all of these things in our world together, why certain pieces of art compel us, or why a book can hold our attention for hours. In his book, Jim strives to help readers to be open to new information and stimulus. Listen in as Jim explains how to become more compelling in both your brand and your business to capture the imagination of your customers.

You can find show notes and more information by clicking here: http://bit.ly/X0qaWz

his week, I welcome to the show Christian Madsbjerg. Christian is the co-founder and director of client relations at ReD Associates as well as the co-author of the book, The Moment of Clarity – Using the Human Sciences to Solve Your Toughest Business Problems. 

With Christian’s guidance, you can radically change the way in which you solve problems to alter the course of your business. Listen in for Christian’s valuable advice, and a sneak peak at what Christian and ReD Associates offers to their clients.

You can find show notes and more information by clicking here: http://bit.ly/1zsMyFv