Our guest this week on The Brainfluence Podcast has an incredible story. Tim Grahl is a book marketing expert who has worked with many best-selling authors, most of them you would recognize instantly, like Dan Pink, Charles Duhigg, Chip and Dan Heath. He is also the author of the book, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book.

This spring, he had five clients on the New York Times best-seller list at the same time.

And, as you will find out, Tim's techniques aren't just for books. They can be used for any kind of product launch or to build your personal platform as a thought leader.

You can find show notes and more information by clicking here: http://bit.ly/1HnhHvn

Today, Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra  are here to discuss their exciting new project and the possible applications. We talk about the ways that most companies are interacting currently with their consumers: where they go wrong and how the Cognistx has the potential to change everything.

Eric Nyberg was part of CMU's partnership with IBM in developing Watson, the artificial intelligence system that beat human competitors in the Jeopardy Challenge. Eric's insights are a key part of creating a smarter customer experience on ecommerce sites.

You can find show notes and more information by clicking here: http://bit.ly/1JQJCpt

My guest today on The Brainfluence Podcast is quite a unique scholar. Al Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, as well as the Gund Professor of Economics and Business Administration Emeritus at Harvard University. He is the author of Who Gets What And Why: The New Economics of Matchmaking and Market Design. He also happens to have been awarded the Nobel Prize for Economics in 2012.

You can find show notes and more information by clicking here: http://bit.ly/1HI5WmK

My guest today an unusual message for you. Would you like to be better at what you do? Do you want to be a successful leader or entrepreneur? Traditional advice would be to focus on fixing your weaknesses. This week’s guest, Thuy Sindell, has a better way.

The key lies in your hidden strengths. These are not the primary strengths you already know, but rather things you are already somewhat good at. These can be improved into a new set of high level performance tools.

You can find show notes and more information by clicking here: http://bit.ly/1Czrq6c

Dr. Barry Schwarrtz joins us today to discuss what all business owners need to know about the choices they are offering their clients. He explains the research behind his book and how too many choices can be hurting your business. Listen in to learn how you can find the right balance of options that will enable your customers to buy with confidence.

You can find show notes and more information by clicking here:  http://bit.ly/1S4Ha2N

Joining The Brainfluence Podcast this week is Dan Ward. Dan is a US Air Force veteran, who after spending 20 years in the service, retired after three engineering degrees and a Bronze Star. He founded Dan Ward Consulting LLC to help companies to reduce costs, time and the complexity of their innovations.

Dan has pioneered an active approach toward simplicity. In many problem-solving situations, our natural instinct is to use a solution that actually adds complexity. Dan explains how to counter that tendency to save time and money.

You can find show notes and more information by clicking here: http://bit.ly/1NrxiiR

David Forbes is the creator of the MindSight® emotional assessment technologies, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. MindSight® is designed to help brands create an authentic personal connection with customers and analyze specific subconscious emotions that drive consumer behavior. David has won the Advertising Research Foundation (ARF) Great Mind award for that work.

He's also the author of the the new book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Learn about the nine basic motivators that drive all of your customers' behavior and more.

Get full show notes and more information here: http://bit.ly/1HcLMUW

Matt Britton joins us today to talk about what all business owners need to know about the millennial generation. He explains the premise behind his book and how the millennial generation is changing trends worldwide. Listen in to find out how you should be adapting your business models, watching the trends and embracing technology to ensure your business' survival.

You can find show notes and more information by clicking here: http://bit.ly/1MYkb8H

Today, I’m excited to welcome Robbie Kellman Baxter to the show. Robbie joins us today to talk about the concepts laid out in her new book, The Membership Economy. She explains why almost any kind of business can, and should, consider a subscription and membership model. Listen in to find out how businesses can start taking the membership approach and begin building a vibrant and profitable community.

Get full show notes and more information here: http://bit.ly/1e1f5gn

Joining The Brainfluence Podcast this week is Jeff Goins. Jeff is a full-time blogger, writer, speaker, and entrepreneur. After seven years of working for a nonprofit, Jeff realized he was not fulfilled with his work. He changed the direction of his life and now writes and speaks for a living, running an online business that helps writers and creative entrepreneurs chase their dreams.

You can find show notes and more information by clicking here: http://bit.ly/1LYXJv5