Brainfluence

Brainfluence

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Brainfluence episodes

  • Ep #76: What Your Amygdala Really Does, with Joseph LeDoux

    My guest this week on The Brainfluence Podcast has quite a diverse resume. Joseph LeDoux is an author, professor and a local NYC rockstar as the lead singer and songwriter in the rock band, The Amygdaloids. He is the Henry and Lucy Moses Professor of Science at NYU in the Center for Neural Science, and he directs the Emotional Brain Institute at NYU.

    You can find show notes and more information by clicking here: http://bit.ly/1KPCPCB

    31 min
  • Ep #75: Change The World With Your Authentic Voice with Todd Henry

    Todd joins us today to share his incredible journey through the creation of his books. Taking the lessons he has learned in his life, business and consulting, Todd has created the ultimate guide to changing the world one manageable step at a time. With his help, you can finally change your life, and the world, with your authentic message and purpose.

    You can find show notes and more information by clicking here: http://bit.ly/1EULv8m

    35 min
  • Ep #74: How to Sell to Tightwads, Spendthrifts, and Everyone Else

    In this solo podcast, I explain the data and then get into what the scientists found would actually work with selling to the different groups. In particular, they found that tightwads could be persuaded to part with their money rather easily… with the right message!

    You can find show notes and more information by clicking here: http://bit.ly/1Fa6gaR

    25 min
  • Ep #73: How to Steal the Show with Michael Port

    Want to deliver better speeches, pitches, and presentations? This week on The Brainfluence Podcast, my guest has a truly impressive resume. Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael is a NY Times bestselling author of six books, including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show.

    You can find show notes and more information by clicking here: http://bit.ly/1JsK1Oh

    35 min
  • Ep #72: Be a Mindsetter with William Greenwald

    Our guest this week has a title that I know everyone will love. William Greenwald is the founder and Chief Neuroleaderologist at the Windsor Leadership Group, a global executive development and leadership coaching firm specializing in the neuropsychology of team and leadership behavior. He works with global executives and organizations to accelerate their strategy, optimize their performance, and build high performing teams and service cultures.

    You can find show notes and more information by clicking here: http://bit.ly/1DZzqi1

    40 min
  • Ep #71: Building Your Platform with Ben Krueger

    My guest today is someone who has been instrumental in helping me get this show out to you every single week. Probably best known as the “Podcast Marketing Guy," Ben Krueger has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing.

    You can find show notes and more information by clicking here: http://bit.ly/1IXSecW

    36 min
  • Ep #70: How to Launch a Book (or Anything) with Tim Grahl

    Our guest this week on The Brainfluence Podcast has an incredible story. Tim Grahl is a book marketing expert who has worked with many best-selling authors, most of them you would recognize instantly, like Dan Pink, Charles Duhigg, Chip and Dan Heath. He is also the author of the book, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book.

    This spring, he had five clients on the New York Times best-seller list at the same time.

    And, as you will find out, Tim's techniques aren't just for books. They can be used for any kind of product launch or to build your personal platform as a thought leader.

    You can find show notes and more information by clicking here: http://bit.ly/1HnhHvn

    36 min
  • Ep #69: The Smart Future of Ecommerce with Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra

    Today, Jeffrey Battin, Eric Nyberg, Ph.D., and Sanjay Chopra  are here to discuss their exciting new project and the possible applications. We talk about the ways that most companies are interacting currently with their consumers: where they go wrong and how the Cognistx has the potential to change everything.

    Eric Nyberg was part of CMU's partnership with IBM in developing Watson, the artificial intelligence system that beat human competitors in the Jeopardy Challenge. Eric's insights are a key part of creating a smarter customer experience on ecommerce sites.

    You can find show notes and more information by clicking here: http://bit.ly/1JQJCpt

    31 min
  • Ep #68: Disrupting Markets with Nobel Winner Al Roth

    My guest today on The Brainfluence Podcast is quite a unique scholar. Al Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, as well as the Gund Professor of Economics and Business Administration Emeritus at Harvard University. He is the author of Who Gets What And Why: The New Economics of Matchmaking and Market Design. He also happens to have been awarded the Nobel Prize for Economics in 2012.

    You can find show notes and more information by clicking here: http://bit.ly/1HI5WmK

    32 min
  • Ep #67: Forget Your Weaknesses, Find Your Hidden Strengths with Thuy Sindell

    My guest today an unusual message for you. Would you like to be better at what you do? Do you want to be a successful leader or entrepreneur? Traditional advice would be to focus on fixing your weaknesses. This week’s guest, Thuy Sindell, has a better way.

    The key lies in your hidden strengths. These are not the primary strengths you already know, but rather things you are already somewhat good at. These can be improved into a new set of high level performance tools.

    You can find show notes and more information by clicking here: http://bit.ly/1Czrq6c

    25 min

About Brainfluence

From the publisher's feed

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on…

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