A question that I get all of the time is, "how much of 'me' should be in my brand?"

Rockstars, you know that here at The Weber Co. we chat about the importance of prioritizing human connection all of the time.

And here's the deal: If you want to cultivate real connections, you have to get real and raw with your audience. You can't just chat all business all of the time.

But - I get it. Being vulnerable with your audience can feel scary at first.

Sure, you want to show up authentically. But the last thing you want is to air all of your dirty laundry.

It can be difficult to get started when you're just not sure where to draw the line. That's why today I'm breaking down how you can start to open up your audience.

You'll walk away from this episode with the strategies you need to start showing up authentically for your audience so you can convert your followers into raving brand fans who know like, and trust you and can't resist investing in your product or service.

Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

Let me introduce you to Whitney!

She joined Brands That Captivate Academy and exploded her existing network marketing biz, doubling her income in just 1 month.

And then, being the brave badass she is, she took a BIG leap and created a second business, Carmichael Leadership where she generated six-figures in just 9 months.

Seriously, talk about ripple effect success.

Want to hear about how Whitney accomplished all of this?

If you answered yes, you're in luck with today's episode!

We're sitting down with Whitney to talk about her life-changing decision to join Brands That Captivate Academy and her time inside of the program.

Listen in to hear about the 3 key things that propelled her forward:

-the community inside of BTC academy -making quick, calculated decisions -taking massive action and implementing what she learned inside of the academy quickly

After listening, you'll know that this level of success is possible for you too, if you're willing to show up and do the work like Whitney has!

Connect with Whitney: https://msha.ke/carmichaelleadership/

Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

Rockstar, are you using your online presence to advocate and speak about issues that are important to you?

If you answered no, you might be thinking, "Steph, I'm not sure what it even means to advocate." or "I'm afraid of sharing my opinions and receiving backlash."

If this sounds like you, you don't want to miss today's episode!

I'm bringing Lys Villelli on the show to share her wisdom on all things advocacy.

Listen in as she breaks down the term and shares actionable steps that will help you start to leverage your online presence to bring awareness to the issues that matter to you.

Plus, don't miss our honest conversation about something that's near and dear to both of our hearts: postpartum care and support for working moms. We're opening up about both of our postpartum journies and the gaps in support that we'd like to see filled for new moms and their babies.

Please note, we do discuss suicide in this episode. Help is available, please call the National Suicide Prevention Lifeline at 800-273-8255.

Connect with Lyz: Instagram: https://www.instagram.com/alysavillelli/

Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

As 2021 comes to a close, in the online space, we're starting to hear more and more about setting goals for 2022.

And, Rockstar you know I love busting a move towards my goals as much as the next person.

But recently, my heart has been calling me to lean into intentionality first and goal-setting second.

What do I mean by that? Well, listen in to today's episode to find out! Today, I'm chatting about my personal intentions for 2022. Plus, I'm dishing out questions that will help you set your own intentions and boundaries for the new year!

Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

Are you ready to start reaching top-tier customers and clients?

Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business?

If you answered yes to either of these questions, you do not want to miss this episode, Rockstar!

We are talking about ELEVATING your presence in terms of: 1. Your brand experience 2. Your brand visuals (photos and more) 3. Your positioning in your industry through your messaging

So grab your notebook, and let's start creating your world-class brand!

Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

The only way to truly make impactful connections in your business is to show up authentically.

And well, that can feel scary because there's always a chance that we could show up authentically and then be rejected in some way.

That's why today, I'm bringing Jake Kelfer on the show to share his wisdom on how to overcome this fear of rejection so that we can leverage authentic connections to scale our businesses and increase our impact.

Jake is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses.

He is the bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which helps NBA draft prospects turn their dreams of playing pro ball into their reality.

Listen in as he uncovers his exact mindset and practical strategies for showing up authentically and cultivating connections in the DMs and beyond.

Connect with Jake: https://www.jakekelfer.com/ https://www.instagram.com/jakekelfer/

Connect with Steph: Book a call with me here: https://calendly.com/theweberco/strategy-session Read about our programs here: https://theweberco.com/work-with-us

Last week we talked about the massive growth The Weber Co. experienced over the last 18 months.

And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins?

But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains.

That's why today, I'm getting real and raw and opening up about the challenges I've faced during this season of growth.

Listen in as I open up about things like my experience with the 'the dark side' of time freedom (being in charge of your own schedule isn't all rainbows and butterflies either!) Plus, hear me chat about everything from overcoming my money mindset to avoiding negative energy from naysayers.

Connect with Steph: Book a call with me here: https://calendly.com/theweberco/strategy-session Read about our programs here: https://theweberco.com/work-with-us

Want an inside look at how The Weber Co. generated nearly $500K in sales over just the last 18 months?

If you answered yes, you're in luck with today's episode.

Listen in as I uncover the 5 core elements that have allowed us to grow so quickly.

Be sure to grab your notebook for this one - you're going to need it!

Connect with Steph: Book a call with me here: https://calendly.com/theweberco/strategy-session Read about our programs here: https://theweberco.com/work-with-us

Warning: this episode might make you feel a little called out.

I have good news and bad news for you, rockstar.

The bad news is that you're probably making one of the five brand mistakes I'm uncovering in today's episode. And well, that's likely keeping you stuck and preventing the next quantum leap in your business.

The good news is that you're not alone.

There's no such thing as the perfect brand. A brand is something that evolves. We all have to make tweaks and improvements as we go and THAT'S OKAY.

That's why my team and I here at The Weber Co. are here to help you identify the gaps in your brand so that you can get unstuck.

So, grab your notebook and listen in. It's time to cultivate the brand that propels you towards that next-level income and impact!

Connect with Steph: Brand Breakthrough Live --> Save your seat! https://theweberco.com/brand-breakthrough-live Book a call with me here - https://calendly.com/theweberco/strategy-session Read about our programs here - https://theweberco.com/work-with-us

Let's face it - entrepreneurship isn't easy.

At some point, we all face challenging seasons in our lives and businesses that bring up self-doubt and other not-so-fun emotions.

Sadly, we so often carry the weight of these heavy emotions alone. But we shouldn't have to!

That's why I think it's time that we had an honest conversation about the doubts and fears that come up at virtually every level of business.

Listen in as I chat about the challenges I've faced throughout my journey and how I have continued to move The Weber Co. forward in tough seasons.

My hope is that you'll walk away from this episode feeling seen, understood, and ready to face any curveball that life or business throws your way -- knowing that you are absolutely not alone.

Connect with Steph: Book a call with me here - https://calendly.com/theweberco/strategy-session Read about our programs here - https://theweberco.com/work-with-us