Branded & Booked

If there is anything the pandemic has taught us, it's that we now know what we like and dislike in an employer and that we CAN actually thrive in a new world of business ownership.

Today's episode is all about how you can leverage your brand to become an employer who has a line out the door of potential employees who would do just about anything to work with you!

Kira La Forgia is a Human Resources and Growth Strategist who I have personally worked with and she is here to educate us on the impact your brand can have on becoming an employer of choice. Kira focuses on helping build up small businesses so that they can keep things lean and simple.

Creating an environment where people want to work will bleed into your success in gaining clients. Your clients will want to come to you because they will want part of your mission to be entrenched in their brand as well.

Connect with Kira:

Instagram: https://www.instagram.com/theparadigmm

Free resources: https://the-paradigm.com/resources

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Your brand is designed to continue to grow and evolve as you grow and evolve.

And I'll let you in on a secret, there is no exception for The Weber Co. when it comes to this truth!

We have experienced many pivots throughout the years and Drum roll please…today I am sharing with you our newest addition to how we are choosing to strategically help our clients!

Listen in today for a special announcement of what massive shifts are on the horizon for The Weber Co.

I'll give you a hint: our clients have been asking us for this for a while now! So, gather round and get ready for the tea on what's in store for our community of rockstars!

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

If you're looking to increase sales and better leverage your time, you're in for a treat with today's episode.

Listen in as I pull back the curtain on The Weber Co's recent $70K launch.

I'm revealing the exact strategies our team used to make this happen. I'm also reflecting on the aspects of the launch that I feel were most impactful.

Plus, I'm getting transparent about the numbers – no highlight reel here! I'm diving into the difference between our gross revenue generated through this launch and our cash flow.

You'll walk away from this episode with actionable strategies you can use to make your next launch epic!

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

I'm here to drop a loving truth bomb for you today, Rockstar. If you want to build an authority brand, just focusing on being different and standing out from your competitors is not enough.

Hear this: we're not here to compete. We're here to serve. And let's be real, we're here to make sales because without revenue, we don't have a business.

If you want your message to resonate and ultimately help you land sales on repeat, you have to STOP focusing on the wrong thing – standing out.

To build a sustainable business and thriving brand, you have to focus on the right thing – RESONATING with your audience.

Listen in today, as I break down 4 practical ways you can do just that. You'll walk away from this episode knowing exactly how to position your brand so your messaging speaks directly to your avatar in a way that connects and converts.

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Be honest, Rockstar, how often do you prioritize filling your own cup?

If you answered, "not nearly often enough." I get it because I've been there. As ambitious women, we often operate the masculine energy that motivates us to push and take action.

But, what I've found to be true is that if you want to serve others in the best way, you have to prioritize yourself. And while you know I'm all about taking action, I've learned that if you want to allow creative and abundance to flow to you freely, you have to strike a balance between masculine and feminine energy.

Now, if you're asking, "What in the heck is feminine energy?" You're in luck with today's episode!

Today, I'm bringing on empowerment coach Ellie Bell and spiritual healer Erin Hodgson of Awakening the Wise Woman. Listen in as they share their wisdom on tapping into feminine energy and aligning with the universe so that we can start finding more self-compassion, flow, and balance as we work to crush our goals for 2022.

Connect with Ellie and Erin:

Awakening the Wise Woman: https://awakeningthewisewoman.com/

Instagram: https://www.instagram.com/awakeningthewisewoman/

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

One thing I know to be true is that when it comes to your future vision, whether it be for your life, your business, or both, it's easy to let the opinions of others convince you to play it small.

But, the truth is, regardless of what anyone tells you, you do not have to settle for less. It is ok to want more.

In fact, allowing yourself to want more is THE mindset shift that will transform your business.

But I get it - It takes work and consistent practice to learn to trust ourselves and to give ourselves permission to dream.

It's something I have to work on daily. Mindset hurdles don't magically disappear when you hit 6 figures or any other arbitrary goal. Entrepreneurship is a constant cycle of challenge and growth.

And sure, consistently doing the mindset work is hard, but, Rockstar it is SO worth it because, on the other side of that, there is so much more for you. More impact. More income. More freedom.

And to show prove my point, I'm inviting you to celebrate with me today as I reflect on how far I've come in recent years. From stepping into motherhood to growing The Weber Co. to releasing 100 podcast episodes, you're getting it all from me today. Listen in for a dose of celebration, mom-talk, and a real-life look at this wild ride we call entrepreneurship.

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Let me introduce you to Lyndsey! Lyndsey is the Founder of Polished Code - a web design and development studio.

She joined Brands That Captivate Academy and exploded her web design business in just 6 months – in that time, landing a $15,000 no-questions-asked client over the phone!

How? Well, with the support from The Weber Co, Lyndsey was able to shift away from the freelancer mindset and fully embody a rockstar, CEO mindset.

Want to hear more about how Lyndsey accomplished this?

If you answered yes, you're in luck with today's episode!

In this episode, Lyndsey is diving deep into how joining BTC academy helped her crush imposter syndrome, put an end to working for free, create solid boundaries that support a healthy work-life balance for her!

Listen in to hear about the 3 key things that propelled her forward:

• adjusting her pricing and packaging structures
• creating sustainable and consistent sales and marketing systems
• taking massive action and implementing what she learned inside of the academy quickly

The road to the BTC Academy was rocky for Lyndsey, but after she said yes to the next level in her business and life, she has seen immense changes.

After listening, you'll know that this level of success is possible for you too, if you're willing to bet on yourself and get the support you need to transform your mindset and business like Lydsey has!

Connect with Lyndsey:

Polished Code: https://www.polishedcode.com/

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

So often, entrepreneurs come to me and say, "I don't know how to handle objections when selling."

And I get it – learning how to work through objections is not easy.

But, the reality is, If you're not willing to learn to work through the objections, you are robbing someone of an opportunity because most objections are rooted in fear.

So, the question that remains is: How do we get to the root of our potential clients' fears so that we can ease their minds?

That's exactly what I'm diving into in today's episode. Listen in as I uncover the 4 key skills that you need to hone in order to handle sales objections with grace. Plus, learn about the mindset shifts you need to make in order to put this into action.

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Your brand is everything. It is your competitive advantage, your perception, and your connection point. It is more than just the visual elements. It is the humanization of your business.

Have you taken the time to ask yourself, "Is my brand speaking to and attracting my champagne clients?"

If the answer is no, it's time to revamp.

It's time to identify who your champagne clients are, what they need, and what they want, evaluate your offers to address their needs, and adjust your positioning strategy to speak to them.

If you're ready to grow and scale, then you need to shake things up. And I'm here to help!

For access to my Revamp PDF that I mention in this episode, DM me on Instagram @theweberco with the word "REVAMP" and I will send it your way!

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Are you doing everything your coach is teaching, but have hit a brick wall when it comes to attracting the clients you want?

Well, rockstars, today's episode is a good one as we look into the importance of infusing yourself into your brand.

You see, when you show up as your true authentic self AND do the strategy you've been taught, you're then on the road to success in your business. But please realize, the courses and templates you purchase are not a one size fits all kinda deal.

You HAVE to be yourself, so your clients fall in love with YOU.

The way you do this is becoming an authority in your space. By showing up as an expert, standing out in your niche, and attracting your dream client.

I hope you're ready for some good and exciting conversation this week with Personal Branding and Embodiment Coach Ashley Vives Williams.

Connect with Ashley:

Instagram: https://www.instagram.com/thatcoachashley/

Website: https://ashleyvives.com/

Celebrity Status Workbook: https://ashleyvives.com/celeb

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs