Rockstar, did you know that your brand is meant to evolve?

For most of us, starting out in business can be a bit messy. It can take time to find your niche and create the perfect offer.

And for those of us who are multi-passionate, it can take a little bit more time and effort to get crystal clear about which of our passions we want to lean into when it comes to creating an offer and serving our avatar.

Today, strategic marketing & branding specialist, author, speaker, course creator & podcast host Katie Thompson is coming on the show to chat about how she found her way in business.

Listen in as she opens up about how she was able to niche down and refine her offers even as a multi-passionate and talented creative.

Connect with Katie:

www.moderndarlingmedia.com

http://www.hustlenomicspodcast.com/

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Ready to create a Facebook group that propels your brand to the next level? If so, you're in for a treat!

Joining me today is Yhennifer Mendez. Yhennifer is a messenger marketing expert and is recognized by Facebook as a Power Admin for managing some of the biggest and most engaging Facebook groups on the Facebook platform. She's also a part of social media teams for major brands like Clickfunnels and has worked with some of the biggest names in the personal development and marketing industry. Tony Robbins and Dean Graziosi to share a few.

Listen in as she spills her best tips on how you can launch, manage, and promote an engaged Facebook group that converts!

Connect with Yhennifer:

www.socialzapped.com

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Things Mentioned in Today's Episode:

Chrome Extension for saving group admission answers to google doc:

https://bit.ly/GroupsProSZ

Rockstars, I'm so excited to celebrate with you today! My husband Collin and I are over. the. moon excited about baby Weber who will be arriving in February 2021.

Throughout our TTC/pregnancy journey, I've been very transparent with The Weber Co. community so naturally, you guys have some burning questions which I'm diving into today.

I'm answering some pregnancy-related FAQs like, "Steph, How did you share the news with Collin?" and "Will you be finding out the gender?"

So, listen in and raise your glass rockstar, and I'll raise my mocktail ;), let's cheers to the beginning of a beautiful new chapter!

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

So, you're on your marketing game. Maybe you're putting in tons of effort and following the latest and greatest advice but something still isn't clicking. If you're working hard to spread the word about your amazing offer, but you're being met with crickets this episode is for you!

Listen in as I share 5 marketing mistakes that might be hurting your business and hindering your marketing efforts. After listening, you'll be able to identify where you need to adjust your marketing strategy so your business can grow and flourish.

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

What's one thing that can make or break your business? Your lack of confidence in your ability to achieve your future vision.

If you're lacking confidence in any aspect of your biz it's time to turn that around so you can stop comparing yourself to others, get into forward motion, and scale right now.

Listen in as I share 5 tips that will help you show up in your biz as the bold, confident badass I know you are!

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Is your daily mindset work falling flat? Maybe you find yourself walking away from your journal saying things like, "I don't feel like those positive affirmations I wrote down are actually sticking." or "I'm working so hard. Why won't my limiting beliefs budge?"

If this sounds like you then you need to press play and meet Brad Brockbank. Brad is a Mindset Mechanic and a master of motivation, synergy, and helping Entrepreneurs break through the mental barriers that anchor their progress on the road to success.

Listen in as Brad and I discuss mindset and entrepreneurship. He's sharing some of the most common mindset roadblocks that he has seen clients encounter. Plus, he's sharing some of his tried and true exercises that are sure to help you start making mindset breakthroughs that actually stick!

Connect with Brad:

https://www.uofyou.org/

https://podcasts.apple.com/us/podcast/the-mindset-miracle-podcast/id1517831145

https://www.facebook.com/UofYou/

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Raise your hand if you've ever gotten a sales-related DM that felt slimy.

My guess is that many of you have your hands raised high. And I bet that you did not purchase as a result of this cold message.

So, what makes cold salesy DMs feel so off-putting? and Why don't they convert?

Because a RELATIONSHIP has not yet been established.

You see, when you pitch without getting to know someone or even engaging with them on social media you're making them feel like you see them as just another dollar in your bank account. And that doesn't compel them to buy from you.

Now, the answer is not to throw DMs out of your sales strategy completely because You absolutely can build solid relationships with your prospects via DM. In today's episode, I'm covering the dos and don'ts of using DMs as a part of your sales strategy.

Listen in to learn about how you can use DMs to build relationships and create warm leads that convert!

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?"

Maybe you're overwhelmed and you're trying to put together all of the pieces of this big branding puzzle. But to do this you need to have all of the pieces in front of you, right?

That's why in today's episode I'm giving you those pieces so that you can build a brand that captivates and pushes your business to the 6 figure mark and beyond.

Listen in as I walk you through a 7-part brand ecosystem framework that will allow you to identify what part of your brand needs improvement, whether that's your message, origin story, or something else.

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Being non-racist is not enough. Now is the time to step up to actively be anti-racist and understand what that means in life and business. 

Maybe you're ready to educate yourself and embark on the anti-racism journey but, you're afraid to get it wrong or to say the wrong thing. I'm right here with you and I understand those fears. However, that fear is not an excuse you can use as this work is critical for the safety and freedom of the Black community.

If you're in the beginning stages of your anti-racism journey then today's episode is for you. Dr. Lucretia Berry is the creator of Brownicity.com, a contributor for (In)courage.me, and a TED and Q Ideas speaker (Charlotte). As a wife, mom of 3, and former college professor, her passion for racial healing led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing. 

Listen in as Lucretia uncovers some of the most common misconceptions surrounding racism. She's explaining why being colorblind or non-racist just isn't enough. Plus, she's sharing a few steps you can take to begin your anti-racism journey. 

Connect with Dr. Berry:

Website - www.brownicity.com

Instagram - https://www.instagram.com/lucretiaberry/?hl=en

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Do you have a hobby that you know you can turn into a profitable business venture? If so, today's episode is for you!

Meet Vanessa Gordon. Vanessa is the founder and publisher of East End Taste Magazine, a digital publication based in the Hamptons. In my conversation with Vanessa today we are talking about how this hobby that she started when her daughter was three months old has turned into a profitable, well-known publication.

You definitely don't want to miss all of the awesome insight Vanessa is providing on the mental shifts that she had to make to really take this digital publication to the next level, including hiring staff and figuring out how to manage and really shift from full time writing to managing. 

Connect with Vanessa:

Website - http://www.eastendtastemagazine.com 

Instagram - @EastEndTaste and @HamptonsInteractiveBrunch 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/