Maybe you’ve heard this term “lead magnet” thrown around in the marketing world, and you’re like… what the heck is that?

Let’s break it down: a lead magnet is basically a fancy term for a reason to get people to subscribe to your email list. And at this point in the game, you need an email list which means you need a lead magnet. 

Now you might be asking, "Steph, what kind of lead magnet should I create?" Listen in as I share the 5 most common types of lead magnets used in the online marketing realm. Plus, don't miss out on the top 3 things you need to know BEFORE you even get started on your lead magnet. After listening, you'll be ready to quickly create a lead magnet that brings massive value to your audience while allowing you to grow your email list! 

P.S. If you want to learn more about growing a thriving, engaged email list, head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Let's talk about SEX. Today's episode is a little different for ATBU, but such an important topic (and one we don't chat enough about).

Katrina Stauffer is joining me to share her amazing wisdom and insight women's sexual health. As a Pure Romance distributor and advocate for women, Katrina has seen so many women struggle with shame around their sexuality, even hearing things from clients like "what's wrong with me." 

The truth is that "normal" looks different for everyone and Katrina is driving home the fact that you don't need to compare your sex life to anyone else.  

She's talking about how we can put an end to that comparison and shame by having these types of open conversations and educating ourselves on our bodies. 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Katrina:

Instagram - https://www.instagram.com/KatrinaStauffer

Facebook Group - https://www.facebook.com/groups/1123703841004117/

Want to serve your audience, build community, and increase brand awareness? If so, it's time to add podcasting to your marketing strategy!

I'm always encouraging my brand coaching clients to start their own podcasts and for good reason. Podcasting allows you to build a high level of repertoire with your audience. When you show up and deliver free, helpful, and easily consumable content week after week, you build that know, like, and trust factor.

By now, you probably know just how powerful podcasting can be and you might be asking, "How do I start a podcast?" or "What goes into managing a podcast?" That's why today I'm bringing in my Podcast Manager Emilee Fry to talk about the behind-the-scenes aspect of starting and maintaining a podcast. Listen in as Emilee breaks down the podcast launch process into 4 categories: Plan and Curate Content, Record and Edit, Distribute, and Promote. Plus, don't miss the behind-the-scenes deets on how we worked together to launch The As Told By Us Podcast. 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Emilee:

Website - https://www.emileefry.com

Podcast Launch Checklist - https://bit.ly/PodLaunchChecklist

Imagine a world where women are constantly pulling each other up the ladder, where we choose community over competition. Magic happens when we collaborate and mentor one another.

That's why, Angela Sclafani, a New York City-based singer-songwriter is joining me today to chat about how her musical career was influenced by amazing women in her life that helped to propel her forward. She's also talking about how she's taken the initiative to empower women in the music industry by exclusively hiring women. 

Listen in as we dive deep on intentionally empowering other women and ditching the patriarchal competitive climate. 

Want to connect and collaborate with other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Angela:

Listen to Angela's newest single on Spotify - 

https://smarturl.it/makeamonster

Instagram - 

https://www.instagram.com/angelasclafani/

YouTube - 

https://www.youtube.com/angelasclafani

Website - 

https://www.angelasclafani.com/

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

When it comes to your growing your business, do you feel like you're stuck on a hamster wheel? Maybe you're working countless hours and feeling more overwhelmed by the second. But despite all of your hard work, you're just not reaching your biz goals. If this sounds like you, it might be time to hire a coach. 

In today's episode, I'm sharing tips on how you can find a coach that's a perfect fit for you - someone who you vibe with that will pour into you and ultimately help you move the needle forward in your business. 

I know that after you connect with a coach you might be asking, "Steph, how do I make sure they're legit and can really help me?" So, I'm also dishing the details on how you can vet your dream coach before taking the leap to hire them.

Connect with Steph:

Join Brands That Captivate Academy- https://theweberco.com/brand-coaching-program

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Ready to take your social media marketing strategy to the next level? Maybe you feel like you've hit a plateau with your organic growth and you're ready to get your feet wet with paid traffic but, you don't know where to start. I know that Facebook ads can be super intimidating so you might be asking, "Do I need a huge budget for ad spend?" or "What the heck is a pixel?” If this sounds like you, you're in luck friend. 

Joining me today is Facebook & Instagram Ads Strategist, Jocelyn Panton. She's chatting with us about common mistakes she sees business owners making around ads, what type of businesses benefit most from paid traffic, what to focus on when you get started with Facebook ads, and more! 

P.S. She's also chatting about how her experience as a film actress prepared her for her entrepreneurial journey. Listen in to hear about how every audition and even every no she received along the way helped her to develop a sense of grit that has served her well in business. Her story is sure to inspire you to step out of your comfort zone and help you roll with the highs and lows that entrepreneurship can bring! 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Jocelyn:

Website - https://www.jocelynandcompany.com/

Instagram - https://www.instagram.com/jocelynandcompany/ 

Tired of hearing crickets when you post about your business on social media? You're not alone. In fact, it's one of the top 3 struggles I hear from entrepreneurs. But, what if I told you that social media will never be effective for you without a clear message?

Today, I'm diving into the difference between branding and marketing to clear up any confusion that you may have. I'm also talking about why you must assess your brand strategy first so that when you do start marketing your message is crystal clear and appealing to your audience. 

P.S. This is a replay of my weekly live show, "Branded! With Steph Weber", hosted in my FREE Facebook Group Brand Building Rockstars with the Weber Co. You can find it here - https://bit.ly/3bK028P I invite you to join me live in the group each Wednesday at 8:30 EST. Be sure to bring all of your branding questions. I look forward to seeing you there! 

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

It goes without saying that small business owners are facing huge challenges during this Coronavirus pandemic. Now more than ever, we need to lean into connection and rally together to support one another. Tactical advice is great, but At this time, it's just not enough. We need to hear from other entrepreneurs who understand what we're going through so that we know we're not alone. That's why in today's episode, I'm featuring 14 of my students from my Brands that Captivate coaching program. Listen in as they share about the impact Coronavirus has had on their lives and businesses and how they're managed to cope during this difficult time. 

Want to connect with the incredible women from today's episode, along with many other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Are you using the power of story to convert your audience? Storytelling is essential in marketing our businesses because story is how we connect and relate to our audiences. Story allows us to feel something and helps us show how we standout in a noisy world. 

If you’re going to use story to successfully captivate your audience, you’ll need to utilize these six key principals that I'm sharing in today's episode. Listen in as I guide you through the process of structuring a story and incorporating the problem your business solves, all while staying authentic and relatable. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

In a world full of entrepreneurial messages, it can be easy to think, “maybe I should make money from my hobby.” But, what if I told you that not every passion can or should be monetized? If you’ve ever wondered about the difference between hobby vs. business and if you should make that leap to “owner,” today’s episode is for you. I'm giving you 3 ways to determine if you should monetize your hobby or keep doing it as your creative outlet. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!

Connect with Steph: 

Website - theweberco.com 

Email - [email protected] 

Instagram - https://www.instagram.com/theweberco/