Branded & Booked

So, you're on your marketing game. Maybe you're putting in tons of effort and following the latest and greatest advice but something still isn't clicking. If you're working hard to spread the word about your amazing offer, but you're being met with crickets this episode is for you!

Listen in as I share 5 marketing mistakes that might be hurting your business and hindering your marketing efforts. After listening, you'll be able to identify where you need to adjust your marketing strategy so your business can grow and flourish.

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

What's one thing that can make or break your business? Your lack of confidence in your ability to achieve your future vision.

If you're lacking confidence in any aspect of your biz it's time to turn that around so you can stop comparing yourself to others, get into forward motion, and scale right now.

Listen in as I share 5 tips that will help you show up in your biz as the bold, confident badass I know you are!

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Is your daily mindset work falling flat? Maybe you find yourself walking away from your journal saying things like, "I don't feel like those positive affirmations I wrote down are actually sticking." or "I'm working so hard. Why won't my limiting beliefs budge?"

If this sounds like you then you need to press play and meet Brad Brockbank. Brad is a Mindset Mechanic and a master of motivation, synergy, and helping Entrepreneurs break through the mental barriers that anchor their progress on the road to success.

Listen in as Brad and I discuss mindset and entrepreneurship. He's sharing some of the most common mindset roadblocks that he has seen clients encounter. Plus, he's sharing some of his tried and true exercises that are sure to help you start making mindset breakthroughs that actually stick!

Connect with Brad:

https://www.uofyou.org/

https://podcasts.apple.com/us/podcast/the-mindset-miracle-podcast/id1517831145

https://www.facebook.com/UofYou/

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Raise your hand if you've ever gotten a sales-related DM that felt slimy.

My guess is that many of you have your hands raised high. And I bet that you did not purchase as a result of this cold message.

So, what makes cold salesy DMs feel so off-putting? and Why don't they convert?

Because a RELATIONSHIP has not yet been established.

You see, when you pitch without getting to know someone or even engaging with them on social media you're making them feel like you see them as just another dollar in your bank account. And that doesn't compel them to buy from you.

Now, the answer is not to throw DMs out of your sales strategy completely because You absolutely can build solid relationships with your prospects via DM. In today's episode, I'm covering the dos and don'ts of using DMs as a part of your sales strategy.

Listen in to learn about how you can use DMs to build relationships and create warm leads that convert!

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?"

Maybe you're overwhelmed and you're trying to put together all of the pieces of this big branding puzzle. But to do this you need to have all of the pieces in front of you, right?

That's why in today's episode I'm giving you those pieces so that you can build a brand that captivates and pushes your business to the 6 figure mark and beyond.

Listen in as I walk you through a 7-part brand ecosystem framework that will allow you to identify what part of your brand needs improvement, whether that's your message, origin story, or something else.

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Being non-racist is not enough. Now is the time to step up to actively be anti-racist and understand what that means in life and business. 

Maybe you're ready to educate yourself and embark on the anti-racism journey but, you're afraid to get it wrong or to say the wrong thing. I'm right here with you and I understand those fears. However, that fear is not an excuse you can use as this work is critical for the safety and freedom of the Black community.

If you're in the beginning stages of your anti-racism journey then today's episode is for you. Dr. Lucretia Berry is the creator of Brownicity.com, a contributor for (In)courage.me, and a TED and Q Ideas speaker (Charlotte). As a wife, mom of 3, and former college professor, her passion for racial healing led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing. 

Listen in as Lucretia uncovers some of the most common misconceptions surrounding racism. She's explaining why being colorblind or non-racist just isn't enough. Plus, she's sharing a few steps you can take to begin your anti-racism journey. 

Connect with Dr. Berry:

Website - www.brownicity.com

Instagram - https://www.instagram.com/lucretiaberry/?hl=en

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Do you have a hobby that you know you can turn into a profitable business venture? If so, today's episode is for you!

Meet Vanessa Gordon. Vanessa is the founder and publisher of East End Taste Magazine, a digital publication based in the Hamptons. In my conversation with Vanessa today we are talking about how this hobby that she started when her daughter was three months old has turned into a profitable, well-known publication.

You definitely don't want to miss all of the awesome insight Vanessa is providing on the mental shifts that she had to make to really take this digital publication to the next level, including hiring staff and figuring out how to manage and really shift from full time writing to managing. 

Connect with Vanessa:

Website - http://www.eastendtastemagazine.com 

Instagram - @EastEndTaste and @HamptonsInteractiveBrunch 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Maybe you’ve heard this term “lead magnet” thrown around in the marketing world, and you’re like… what the heck is that?

Let’s break it down: a lead magnet is basically a fancy term for a reason to get people to subscribe to your email list. And at this point in the game, you need an email list which means you need a lead magnet. 

Now you might be asking, "Steph, what kind of lead magnet should I create?" Listen in as I share the 5 most common types of lead magnets used in the online marketing realm. Plus, don't miss out on the top 3 things you need to know BEFORE you even get started on your lead magnet. After listening, you'll be ready to quickly create a lead magnet that brings massive value to your audience while allowing you to grow your email list! 

P.S. If you want to learn more about growing a thriving, engaged email list, head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Let's talk about SEX. Today's episode is a little different for ATBU, but such an important topic (and one we don't chat enough about).

Katrina Stauffer is joining me to share her amazing wisdom and insight women's sexual health. As a Pure Romance distributor and advocate for women, Katrina has seen so many women struggle with shame around their sexuality, even hearing things from clients like "what's wrong with me." 

The truth is that "normal" looks different for everyone and Katrina is driving home the fact that you don't need to compare your sex life to anyone else.  

She's talking about how we can put an end to that comparison and shame by having these types of open conversations and educating ourselves on our bodies. 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Katrina:

Instagram - https://www.instagram.com/KatrinaStauffer

Facebook Group - https://www.facebook.com/groups/1123703841004117/

Want to serve your audience, build community, and increase brand awareness? If so, it's time to add podcasting to your marketing strategy!

I'm always encouraging my brand coaching clients to start their own podcasts and for good reason. Podcasting allows you to build a high level of repertoire with your audience. When you show up and deliver free, helpful, and easily consumable content week after week, you build that know, like, and trust factor.

By now, you probably know just how powerful podcasting can be and you might be asking, "How do I start a podcast?" or "What goes into managing a podcast?" That's why today I'm bringing in my Podcast Manager Emilee Fry to talk about the behind-the-scenes aspect of starting and maintaining a podcast. Listen in as Emilee breaks down the podcast launch process into 4 categories: Plan and Curate Content, Record and Edit, Distribute, and Promote. Plus, don't miss the behind-the-scenes deets on how we worked together to launch The As Told By Us Podcast. 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - https://www.theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Emilee:

Website - https://www.emileefry.com

Podcast Launch Checklist - https://bit.ly/PodLaunchChecklist