Branded & Booked

Imagine a world where women are constantly pulling each other up the ladder, where we choose community over competition. Magic happens when we collaborate and mentor one another.

That's why, Angela Sclafani, a New York City-based singer-songwriter is joining me today to chat about how her musical career was influenced by amazing women in her life that helped to propel her forward. She's also talking about how she's taken the initiative to empower women in the music industry by exclusively hiring women. 

Listen in as we dive deep on intentionally empowering other women and ditching the patriarchal competitive climate. 

Want to connect and collaborate with other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Angela:

Listen to Angela's newest single on Spotify - 

https://smarturl.it/makeamonster

Instagram - 

https://www.instagram.com/angelasclafani/

YouTube - 

https://www.youtube.com/angelasclafani

Website - 

https://www.angelasclafani.com/

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

When it comes to your growing your business, do you feel like you're stuck on a hamster wheel? Maybe you're working countless hours and feeling more overwhelmed by the second. But despite all of your hard work, you're just not reaching your biz goals. If this sounds like you, it might be time to hire a coach. 

In today's episode, I'm sharing tips on how you can find a coach that's a perfect fit for you - someone who you vibe with that will pour into you and ultimately help you move the needle forward in your business. 

I know that after you connect with a coach you might be asking, "Steph, how do I make sure they're legit and can really help me?" So, I'm also dishing the details on how you can vet your dream coach before taking the leap to hire them.

Connect with Steph:

Join Brands That Captivate Academy- https://theweberco.com/brand-coaching-program

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Ready to take your social media marketing strategy to the next level? Maybe you feel like you've hit a plateau with your organic growth and you're ready to get your feet wet with paid traffic but, you don't know where to start. I know that Facebook ads can be super intimidating so you might be asking, "Do I need a huge budget for ad spend?" or "What the heck is a pixel?” If this sounds like you, you're in luck friend. 

Joining me today is Facebook & Instagram Ads Strategist, Jocelyn Panton. She's chatting with us about common mistakes she sees business owners making around ads, what type of businesses benefit most from paid traffic, what to focus on when you get started with Facebook ads, and more! 

P.S. She's also chatting about how her experience as a film actress prepared her for her entrepreneurial journey. Listen in to hear about how every audition and even every no she received along the way helped her to develop a sense of grit that has served her well in business. Her story is sure to inspire you to step out of your comfort zone and help you roll with the highs and lows that entrepreneurship can bring! 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

Connect with Steph:

Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Connect with Jocelyn:

Website - https://www.jocelynandcompany.com/

Instagram - https://www.instagram.com/jocelynandcompany/ 

Tired of hearing crickets when you post about your business on social media? You're not alone. In fact, it's one of the top 3 struggles I hear from entrepreneurs. But, what if I told you that social media will never be effective for you without a clear message?

Today, I'm diving into the difference between branding and marketing to clear up any confusion that you may have. I'm also talking about why you must assess your brand strategy first so that when you do start marketing your message is crystal clear and appealing to your audience. 

P.S. This is a replay of my weekly live show, "Branded! With Steph Weber", hosted in my FREE Facebook Group Brand Building Rockstars with the Weber Co. You can find it here - https://bit.ly/3bK028P I invite you to join me live in the group each Wednesday at 8:30 EST. Be sure to bring all of your branding questions. I look forward to seeing you there! 

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

It goes without saying that small business owners are facing huge challenges during this Coronavirus pandemic. Now more than ever, we need to lean into connection and rally together to support one another. Tactical advice is great, but At this time, it's just not enough. We need to hear from other entrepreneurs who understand what we're going through so that we know we're not alone. That's why in today's episode, I'm featuring 14 of my students from my Brands that Captivate coaching program. Listen in as they share about the impact Coronavirus has had on their lives and businesses and how they're managed to cope during this difficult time. 

Want to connect with the incredible women from today's episode, along with many other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

Are you using the power of story to convert your audience? Storytelling is essential in marketing our businesses because story is how we connect and relate to our audiences. Story allows us to feel something and helps us show how we standout in a noisy world. 

If you’re going to use story to successfully captivate your audience, you’ll need to utilize these six key principals that I'm sharing in today's episode. Listen in as I guide you through the process of structuring a story and incorporating the problem your business solves, all while staying authentic and relatable. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

In a world full of entrepreneurial messages, it can be easy to think, “maybe I should make money from my hobby.” But, what if I told you that not every passion can or should be monetized? If you’ve ever wondered about the difference between hobby vs. business and if you should make that leap to “owner,” today’s episode is for you. I'm giving you 3 ways to determine if you should monetize your hobby or keep doing it as your creative outlet. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!

Connect with Steph: 

Website - theweberco.com 

Email - [email protected] 

Instagram - https://www.instagram.com/theweberco/

With the current uncertainty surrounding Coronavirus you might be asking, "How can I survive this financially?" Thankfully, there are resources available for small business owners and individuals who may need a little extra help right now. 

Today, I am joined by Brittney Suttle, a rockstar CPA who is here to point you in the right direction so that you can find the financial assistance you need. Whether you've been laid off or you need a loan or grant to keep your small business afloat, she has answers for you. 

If you enjoyed today's episode, don't forget to share it with a friend who may need to hear it too. Thanks for listening! Cheers, rockstars! 

Connect with Brittney:

Website - brittandthebenjamins.com

Instagram -  https://instagram.com/brittandtheb

Connect with Steph:

Website - theweberco.com

Email - [email protected]

Instagram - https://www.instagram.com/theweberco/

In a world where we are all constantly being sold to, what can you do to make sure your brand stands out? What distinguishes a brand that captivates from a brand that's straight up blah? 

In today's episode, I'm uncovering that distinguishing factor... your story. Rockstar, there is power in storytelling and you wanna know why? Because people buy based on emotion. Learn how to make your audience feel something and you’ll end up with clients and customers who sing your praises to their own communities. Listen in and learn how to start building that know, like, and trust factor with your audience through the power of your story. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to podcasts. Thanks for listening! 

Connect with Steph:

theweberco.com

[email protected]

https://www.instagram.com/theweberco/

Meet Shannon Brasovan, self appointed Chief Yoga Officer for Practice Indie Yoga. The best way to describe Shannon is “total badass” and in today’s episode, she’ll have you laughing and thinking “I need this girl in my life.”

After studying dance for so much of her life and being thrown a few curve balls, Shannon is shedding light on just how important self care is and how it relates to communal care. 

Listen in to learn more about how striving to be your highest self, empowers you to make a positive impact on your community and the collective as a whole. 

Connect with Shannon:

https://www.instagram.com/yogimermaidindie/

https://www.instagram.com/practiceindieyoga/

http://practiceindie.com/

Connect with Steph:

theweberco.com

[email protected]

https://www.instagram.com/theweberco/

Things mentioned:

https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748

https://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/0525536515/ref=sr_1_3?crid=2G4719WDES8MI&dchild=1&keywords=digital+minimalism&qid=1585011005&s=books&sprefix=digital+min%2Cstripbooks%2C172&sr=1-3