Former real estate agent Joel Maher was fed up with the traditional ways of generating leads so he turned to social media to try and find a better system.

Five years on, he is now the founder and marketing director of Scale Up Digital, a digital marketing agency that helps real estate agents generate new leads.

In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Joel talks about what agents can do to start building an audience and generating listings using social media and content.

He also talks about the importance of building trust and providing value first and reveals the best platforms and strategies all agents should be using in 2023.

Joel emphasises the importance of staying ahead of the trends, creating videos with great hooks and consistently providing more value than your competitors which will allow you to win over time.

“A lot of people don’t want to put the money and invest in building an audience first and building the trust. It’s just like if you go and door knock and say, ‘hey, list with me’, it’s probably not going to work straight away.” – Joel Maher

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