In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own!

We talk about:

• Why podcasting is great for building your brand
• What are some of the mistakes people make
• Important things to think about when considering starting a podcast
• Tips for creating artwork and choosing music that reflects the podcast well

See more from Lucy:

Lucy's Podcast with Aja Barber

Lucy's Podcast What She Said

Lucy's Website

Lucy's Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Three with Menekse Stewart

In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years' experience specialising in Search Engine Optimisation and organic traffic (where organic means "natural" or "free" as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place.

We talk about:

• Why email marketing is so important for a small business
• Our love of Flodesk*
• How to make the most of evergreen email content and make your life easier
• Best design practices when designing your emails

See more from Menekse:

Menekse's Website

Menekse's Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Two with Luke Tonge

In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham.

We talk about:

What Brand Strategy is

Why it is important to put the work in with the strategy stage of the branding process

Tips for finding out about your audience and what they want

Working out what your USP is as a business

See more from Luke:

Luke's Website

Luke's Twitter

Luke's Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to the Building Your Brand podcast, with me Liz Mosley

In this introductory episode I tell you a little about my journey as a graphic designer and share why I'm so passionate about helping small businesses use branding to tell their authentic story and find the right clients.

I talk about:

The secret of good branding

How I got to where I am today

Marketing and its relationship to branding

And a bonus drinking game (!)

Branding and marketing illustration reference in the episode

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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