As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.

To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.

Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our clients the results they need.

In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring.

She will be speaking at the PreCON at the FitPro Growth Summit. She believes something as fundamental as nutrition shouldn't be complicated, which is why she focuses on a simple, habit-based approach when working with clients.

She helps gym owners develop nutrition programs that help clients see faster and more sustainable results while increasing revenue streams and driving client retention.

Tune in to this episode for a sneak peek of what Nicole will be talking about at the FitPro Growth Summit PreCON!

Key Takeaways

- Nicole Aucoin's background and programs for gym owners (01:56)

- Long-term strategies for a nutrition program in a gym (08:00)

- Mindset and mental health support for fitness clients (09:46)

- Why gym owners need to embrace more than fitness (14:33)

- How to find a good nutrition coach (20:01)

Additional Resources

Connect with Nicole Aucoin

- Instagram

- Website

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. 

Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around.

In business and more so in the fitness industry, there’s a lot of value in collaborating and learning from each other.

You are more likely to find success when you are exchanging ideas with your peers in the industry rather than going it all alone.

Tune in to this interesting conversation as Tim, Randy, and Scott talk all things fitness business.

Key Takeaways

- Meet Scott Carpenter (00:26)

- Developing an abundance mindset (02:05)

- Collaboration and learning from each other (05:35)

- You don’t know what you don’t know (09:06)

- Front-end high ticket offers (09:49)

- Selling fitness vs. selling a result (15:17)

- Selling accountability to our clients (17:35)

- The role of lifestyle clients in a gym (23:23)

- Dont create bad clients with low pricing (31:42)

Additional Resources

Connect with Scott Carpenter 

- Instagram

- Website

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons.

Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with.  

When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business.

Unfortunately, some gym owners are just out there on their own, which can be a tough place if you want to succeed in this industry.

One of the biggest challenges for gym owners is taking action. It’s easy to get stuck in a rut and hope for the best, but that won’t get you very far.

You must be willing to step out of your comfort zone, take risks and try new strategies to see growth in your business.

In this episode, Tim and Randy discuss the cost of inactivity to gym owners and what they need to do to succeed.

Tune in!

Key Takeaways

- Surround yourself with the right people (02:29)

- The thermostat of life (05:12)

- How to succeed as a gym owner (14:07)

- Relinquish your need for control (17:52)

- Growth or delay (20:47)

- The cost of inactivity (22:38)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.

Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.

And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain existing ones.

In this episode, Tim and Randy explore some strategies gym owners can adopt in the current economic times to compete and thrive despite the chaos.

Tune in.

Key Takeaways

- 2023 FitPro Growth Summit update (00:43)

- The impact of a recession (01:42)

- Prepare to go to war (03:41)

- The power of marketing in a recession (07:02)

- The math of marketing (09:52)

- What is your return on ad spend (12:46)

- It’s time to attack and compete (14:51)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates the acquisition of various skills.

The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.

Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym business.

Knowing how to create and execute a marketing plan, both online and offline, can help attract and retain members.

A good understanding of social media advertising can help gym owners create targeted campaigns that resonate with their audience.

But this is just one of the many skills you need to learn to be a successful gym owner. Tune in for more!

Key Takeaways

- The biggest skill set a gym owner can learn (02:53)

- Why gym owners are the most skill-dense entrepreneurs (04:33)

- The power of automation (06:08)

- Marketing skills for gym owners (08:12)

- Get your time back (15:41)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. 

However, cancellations are an inevitable part of running a business.

An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.

A well-designed cancellation policy can not only make the process easier for customers but can also help protect your business interests.

A simple cancellation policy that is well articulated to your clients reduces the likelihood of disputes and ensures that everyone is on the same page.

But we all know that this is easier said than done.

Tune in to this episode as Tim and Randy explain what a successful appointment cancellation policy looks like and how to implement one in your gym.

Key Takeaways

- FitPro Growth Summit update (00:43)

- Do you have a cancellation policy (02:27)

- What is a no-show policy (06:09)

- Holding your clients accountable (08:13)

- Articulating your gym policies to clients (11:28)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by March, some of those customers may have already fallen off.

It's time to go back and assess your P&L numbers. Take a keen look at all your expenses and get rid of those you no longer need

Take the time to review your subscriptions and see which ones you're not using. Those things add up over time, even if it's just $100 a month.

It's also important to assess your KPIs and margins to help you plan for Q2 and the rest of the year. Don't just admire the data — you have to take action on it.

Key Takeaways

- Time to review Q1 numbers (01:25)

- Look at your expense lines (02:06)

- Eliminate wasted expenses (02:45)

- Step up to the plate for Q2 (03:20)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.

Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.

This is not what you should be doing as a gym owner.

A proper business should run independently of the owner and generate enough cash flow for the owner to invest in other things.

To do this, you must first understand your goal as a gym owner and what you want from your business.

Tim and Randy believe the goal should be improving your cash flow to a point where it exceeds your monthly expenses, then increasing the owner benefit.

Key Takeaways

- The million-dollar model – our new coaching program (00:37)

- What is owner benefit (03:13)

- Cash-out vs. cash flow (05:47)

- What is your goal as a gym owner (07:43)

- How to get out of the day-to-day operations (09:32)

- Why a gym business is difficult (12:01)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.

A P&L statement is a financial statement that summarizes a business’s income and expenses for a given period. It can be monthly, quarterly, or yearly.

It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&L can help gym owners more accurately assess the financial health of their business.

It’s rare in the gym business to see any gym owner share their P&Ls, but in this episode, Tim and Randy do exactly that.

The proof of the pudding is in the eating - The reason for sharing the P&L is to show gym owners that what they teach here in the podcast and in the coaching programs is actually something that is happening.

Tune in to hear about the P&L numbers from Tim’s gym and how to build a million-dollar gym business!

Key Takeaways

- The importance of reviewing your P&L (00:43)

- The average profit of a gym (02:41)

- Keep the main thing the main thing (05:06)

- The profit of the pudding is in the eating (12:24)

- Our new million-dollar coaching program (14:07)

- The biggest problem gym owners face (16:54)

- How to make more profit (17:42)

Additional Resources

- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50d

Passcode: BestYear2023!

----

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.

The better results you get them, the less likely they will stay with you.

What does this mean?

Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.

This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.

Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.

The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.

This is the opposite of what many gym owners think and expect of their clients, but it happens.

So, how should you go about it?

Tune in to learn more!

Key Takeaways

- FitPro Growth Summit update (00:26)

- Why clients leave (02:31)

- The argument for annual contracts (05:51)

- The lifestyle client goals (09:55)

- Who is the ideal fitness client (11:10)

- Creating a client’s journey that will keep them motivated (15:34)

- How to target lifestyle fitness clients to your gym (21:06)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!