Having a website is crucial to the success of your fitness business.

A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business.

In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it's clear that neglecting to create a website is a detrimental mistake.

But not all websites are created equal.

Some go further than looking pretty and play a huge role in bringing in leads and driving the conversion of these leads.

Tune in to this episode to learn more about optimizing your website for SEO and conversions.

Key Takeaways

- Why you MUST have a website for your business (00:59)

- Optimizing your website for conversions (03:19)

- Website conversion analytics (07:52)

- SEO for your website (10:36)

- Inbound organic website links (14:49)

Additional Resources

- Get Started with Website Optimization: 97display.com/profit

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism.

A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market.

The primary purpose of a unique mechanism is to position your business strategically. It serves as the driving force behind your clients' results when engaging with your products or services.

When Orangetheory burst onto the fitness scene, they introduced the concept of the "orange zone," a proprietary system that targeted fat-burning and optimized workout efficiency. This marketing strategy won them many clients.

But a recent ad may suggest they are trying a different approach.

In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience.

Key Takeaways

- Unique mechanism marketing strategies (01:51)

- The Orange Zone for fat loss (02:58)

- Is Orangetheory really stepping away from HIIT? (04:09)

- What do clients want (08:11)

- How to market yourself differently (11:42)

- What's your proprietary formula? (12:31)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, your No.1 priority is to remove yourself from your business's operations.

Your ultimate dream is to create a thriving business that doesn't solely rely on you. 

You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently.

That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence.

But removing yourself isn't easy. Many gym owners desire to do it but don't know how or when to do it. Others don't know what to do with the time they free up.

In today's episode, Tim and Randy lay a plan on how you can replace yourself from the operations and where to spend your time as a business owner.

Key Takeaways

- The No. 1 goal of most gym owners (00:55)

- When to remove yourself from the gym (03:44)

- Where a gym owner's focus should be (07:43)

- Your job as a business owner (11:18)

- Eliminate, automate, delegate (13:47)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.

It's a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation.

Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation.

They forego the opportunity to acquire knowledge and insights that could revolutionize their business.

Just as clients who are initially hesitant to step foot in a gym due to concerns about their physical condition, gym owners fear exposing their businesses' flaws and vulnerabilities.

However, it is vital to recognize that seeking help is not an admission of failure or incompetence but a testament to one's commitment to growth and improvement.

In this episode, Tim and Randy explore the detrimental consequences of such inaction and shed light on the transformative power of embracing coaching and other opportunities to grow your businesses.

Key Takeaways

- ProFit Gym Owners Awards (00:39)

- FitPro Growth Summit update (04:16)

- The diet starts on Monday (07:31)

- Pursue opportunities for growth (09:57)

- Why a gym owner might be hesitant to seek help (11:17)

- Your growth will cost time and money (13:05)

- Rattle the chain (14:53)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.

It's a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees.

In today's episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group.

The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should still receive payment in such cases.

The simple answer is you should always pay your coaches no matter the situation with the clients.

But there's more to this question, including how to structure your pay periods, other benefits to offer your coaches, and much more. Tune in!

Key Takeaways

- You always pay your coach (02:03)

- The roles and responsibilities of a trainer (05:45)

- Coaches compensation and benefits (10:53)

- The downsides of a split shift (12:50)

- The best pay period for a gym business (15:04)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their business

This is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.

Many gym owners wanted the script to copy and paste into their marketing plays for quick success.

This is even more ironic, given that, as gym owners and coaches, we often advise our clients against similar shortcuts regarding their fitness goals.

Your business is no different. There are no magic bullets or secret potions that can instantly lead to success in the fitness industry. Like success in fitness itself, success in the fitness industry requires hard work, consistency, and dedication to the right principles.

Tune in to this episode for a reality check on what it takes to succeed as a gym owner and what to focus on.

Key Takeaways

- ChatGPT script to bring in clients? (02:06)

- There's no shortcut to success in the fitness industry (04:55)

- Copy and paste tactics won't grow your business (08:01)

- Protect your reputation as a gym owner (11:45)

- Don't burn down your market (12:39)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.

As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.

Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.

In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.

The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.

Tune in to learn more about the other type of trials and which one we recommend for your gym!

Key Takeaways

- What is a trial membership (02:31)

- Trials vs. challenges (02:50)

- The free trial (04:12)

- The paid upfront converted at the back trial (05:46)

- The Netflix trial (08:02)

- The 2-week guarantee (10:40)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey gym owners, are you tired of hitting a growth ceiling in your business? 

Well, you're not alone. 

In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.

In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.

So why does this happen?

Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you're going to lose members over time. 

Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you'll lose.

So, how do you break through the glass ceiling?

Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth!

Key Takeaways

- Growth Summit speaker lineup (00:39)

- The glass ceiling in specific fitness models (03:41)

- The attrition problem in a fitness business (05:16)

- Outspend your attrition to get ahead (07:26)

- More is not always better (11:30)

- The semi-private model numbers (12:11)

- Semi-Private Pro delivery system (19:43)

Additional Resources

- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.

He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.

Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results. This, in turn, helps with better retention and more profits.

Trevor also shares some nuggets to grow your business as a gym owner and a sneak peek of what he will be talking about at the summit.

Tune in!

Key Takeaways

- Trevor Wittwer’s background and story (01:54)

- The worst feeling as a coach (05:47)

- Buying an existing gym vs. starting a new one (07:39)

- Location is the No.1 driver of growth (09:23)

- Coach Catalyst app (11:06)

- Streamlining the gym onboarding process (16:06)

- Levers of growth in a fitness business (22:38)

Additional Resources

- Connect with Trevor Wittwer

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- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.

However, one area where gyms can differentiate themselves is through exceptional customer service.

In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.

He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive advantage.

This approach emphasizes the importance of having strong leadership in place, implementing effective systems to support service delivery, and developing a range of strategies to surprise and delight customers.

Hank also highlights the importance of intentionality and consistently seeking out opportunities to deliver and show our customers that we care about them through exceptional customer service.

Tune in and discover some simple ways to delight your clients and deliver exceptional customer service!

Key Takeaways

- Crushing the competition with service (05:15)

- Surprise and delight tactic (10:34)

- Building a relationship with your clients (12:06)

- Creating a culture of service in your gum (15:25)

- FORD framework for knowing your clients (24:24)

- People first culture (27:16)

Additional Resources

- Book a call to learn if Hank's SUPERHERO SERVICE, SUPER PROFITS course is the right fit for you:  calendly.com/hankebeling/30min

- Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST https://hankebeling.com/free-checklist

Hank's Social Media:

- Facebook: @hankebelingiv

- Instagram: @hankebeling

- LinkedIn @hankebeling

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- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!