In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.

However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.

In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.

By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.

Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.

Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.

Tune in to this episode to learn more about these key metrics and how to use them to grow your business.

Key Takeaways

- Simplicity wins (00:27)

- Return on Adspend (1:39)

- Why cost per lead is irrelevant (02:36)

- What is the Delta metric? (07:12)

- Focus on memberships and recurring revenue (10:20)

- How to double your income (12:49)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.

This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.

The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.

The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.

As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.

We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.

However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.

In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results.

Key Takeaways

- Ozempic for weight loss? (01:46)

- The psychology of the fitness consumer (05:32)

- The power of belief (07:00)

- Why gym owners should be fighting Ozempic (12:11)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.

However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.

One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.

Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.

In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.

Key Takeaways

- When to raise rates (01:24)

- Should you go for a global rate increase (04:11)

- How to mitigate the fear of raising rates (06:25)

- The math equation to win (06:58)

- Red ocean vs. blue ocean (11:07)

- Member count vs. Gross revenue (13:45)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.

However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.

As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction.

An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.

In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.

Key Takeaways

- The pay-as-you-go model (03:21)

- You fall to the level of your systems (07:15)

- Team development and leadership (09:53)

- Don't change your schedule to appease employees (16:04)

- Employees cannot dictate to your business (18:39)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.

From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.

So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.

If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.

By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.

Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.

Key Takeaways

- Location, location Location (05:35)

- Semi-private training model (10:04)

- Programming for a higher price point (15:34)

- Semi-Private Pro App (19:38)

- Automation is your friend (20:55)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Transitioning to a semi-private training model can be a game-changer for gym owners.

By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.

Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.

Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.

Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.

With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.

Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.

In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.

Key Takeaways

- Why Semi-private is the way (01:01)

- How to tap your toe into semi-private (07:30)

- Do not say your clients won't transition (10:38)

- How to stand out from the competition (18:19)

- Programming for semi-private (21:52)

- Built to deliver (22:47)

- The glass ceiling of your business (29:49)

 Additional Resources

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.

While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.

In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.

By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.

To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.

Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.

Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. 

Key Takeaways

- How to replace yourself as a gym owner (06:07)

- Skillsets that make a good fitness director (07:53)

- The roles of a fitness director (13:52)

- Delegate and automate (18:21)

- Finding the right person for the role (21:18)

 Additional Resources

- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.

In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.

Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.

They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.

While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.

Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.

Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.

Tune in and unlock the key to long-term success in your gym business!

Key Takeaways

- Parallels between gym owners and fitness clients (01:38)

- The diet starts on Monday mentality (04:59)

- Take action now (09:09)

- The benefits of having a business coach (16:26)

- Audit your time (21:27)

- Eliminate, automate, delegate (24:10)

- Give yourself the same advice you give your clients (34:48)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.

The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.

Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.

However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. 

This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.

It's worth noting that elements of this personalized marketing already exist.

For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.

But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.

Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.

Tune in to learn more!

Key Takeaways

- Segmenting leads using AI (01:15)

- Knowing your avatar client (07:53)

- Identifying your avatar clients’ interests (09:27)

- You have to know who you are serving (12:54)

- Every lead costs you, even those that aren’t a good fit (16:23)

- A systematized approach creates a consistent experience (23:43)

- It doesn’t take much to win (27:10)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.

Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.

While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.

Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.

Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat.

In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business.

Key Takeaways

- The problem with front-end offers (01:39)

- Systematically training clients at a higher ticket price (06:05)

- Building a reliable and sustainable gym business (08:07)

- 20-mile march consistency (12:02)

- What's the end goal of your business (15:08)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!