In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs.

At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.

By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also underscored what Tim and Randy have been teaching for years in their program.

Tune in for this episode as they share key takeaways from renowned speakers such as Justin Gatlin (who, after being barred from competitions, rose like a phoenix to triumph over Usain Bolt), Dr. Gabrielle Lyon, Tim Grover, Claudio Gambin, Sean O’Brien, and many more.

Join them to learn about key things needed for success in any business, including the fitness industry: thinking like a winner, handling stress, taking risks, staying motivated, and being consistent and ahead of the game. 

You'll also get insights about financial growth, branding, marketing, and all those essentials your business can't survive without.

Find out how real professionals do it.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Ben Newman’s Vegas Bootcamp (01:12)
• Takeaways from Justin Gatlin’s story (03:50)
• Dr. Gabrielle Lyon on thriving in stressful situations (08:20)
• Tim Grover - the power of motivation and risk tolerance (11:19)
• The importance of consistency and doing the unrequired (17:55)
• Bootcamp confirms what Tim and Randy teach in their program (20:38)
• Recap (24:38)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Life's never about the easy path, especially in the world of business. 

Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the path of least resistance? If you want to succeed, you need to choose your hard.

Sure, it's tempting to stay in the middle, where the waves are calm and everything feels average. But mediocrity doesn't breed success. 

Whether you're a gym owner or a business tycoon, the journey to success is littered with tough decisions. Wanting more means waking up early, investing time in self-improvement, and sometimes burning the midnight oil. It's far from easy. 

But then again, so is struggling to pay the bills or feeling trapped in a life of unfulfilled aspirations.

Every choice, even those that seem effortless or comfortable, brings its own set of challenges. Avoiding a tough decision today might lead to an even tougher situation tomorrow. It could be a financial hurdle, a staffing issue, or a missed opportunity. 

As an entrepreneur, the question isn't if you'll face challenges but which ones you're willing to tackle. The kind of 'hard' you embrace will define your journey and its outcome. 

So, which 'hard' will you choose?

Join Tim and Randy in this episode as they shed light on the tough but rewarding world of entrepreneurial decision-making. 

Don't miss out!

Key Takeaways:

• Intro (00:00)
• There's never an easy path, so choose your hard (01:24)
• Work-life synergy vs. balance (08:12)
• Entrepreneurial life vs. nine to five (14:06)
• We're always given choices - almost none of them is easy (16:54)
• You don't need to reinvent the wheel in the fitness business (20:03)
• Recap (21:28)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.

But is this grand vision always the best idea?

Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years.

However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not merely as physical spaces but as ways to earn money. For him, the return on investment for multiple gyms didn't seem better than trying different things.

The challenges of getting a new rent deal, buying additional equipment, and running multiple locations didn't seem worth it. It wasn't the wealth vehicle he sought.

With the fitness industry being super competitive, one needs both a lot of money and tons of customers to reap significant profits. And it's riskier than putting money in things like real estate. Tim realized this and started looking at other ways to invest, not just brick-and-mortar gyms.

In this episode, Tim and Randy discuss how gym owners can maximize returns on their investments with alternative strategies rather than opening new facilities.

Join them now!

Key Takeaways:

• Intro (00:00)
• Multiple locations - yes or no? (01:35)
• Opening a second gym location too early (11:01)
• Gyms aren’t the vehicle for wealth (14:06)
• Calm seas do not make skillful sailors (17:42)
• Recap (20:19)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads.

Why is a list so essential?

When you own your traffic, you can market to it whenever you want. There's no need to constantly buy new leads or try to gather more. They're already on your list. And if you nurture them and consistently offer value, you're employing a golden approach.

With Black Friday approaching, keep in mind that costs on major platforms often surge. As major advertisers invest massive budgets, the cost per 1000 impressions rises, making it an expensive endeavor to achieve the same visibility. 

Having a solid list, though, can shield you from directly battling these big players.

In this episode, Tim and Randy will unpack two out-of-the-box campaigns they've previously launched. Not only have these campaigns generated impressive returns, but they've also been downright fun to implement.

If you're scouting for a strategy for the upcoming Black Friday rush, they recommend giving these campaigns a shot.

Tune in for this episode to find out more and kick-start your list-building journey NOW.

Key Takeaways:

• Intro (00:00)
• A couple of big reasons to have a list (01:10)
• Tim’s Peloton giveaway (02:53)
• Using community involvement to generate leads (10:43)
• Recap (15:34)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money.

Yet, at Tim’s gym, they've cultivated a distinct culture.

They've recognized over time that many personal trainers, while experts in fitness, don’t have that innate "salesperson" touch. But here’s the deal: for the business to thrive, sales are essential. 

When the entire team is on board and contributes to this, the business truly flourishes. 

So, how does one boost earnings? Of course, attracting new clients is the primary method. However, a hidden goldmine lies in current clients. They could be interested in additional services like nutrition advice, supplements, or extra sessions.

It's essential to clarify - this isn't about turning coaches into full-fledged salespeople. It's about ensuring that clients receive the best possible results from their gym experience. And sometimes, that means helping them see the advantages of more comprehensive offerings.

Now, the real challenge is how to maintain this balance - to encourage sales without making it feel like a hard sell. 

Join us in this episode where Tim and Randy demystify this balance and dive deep into the culture of sales, offering insights to help coaches make sales without the hard pitch.

Don't miss out!

Key Takeaways:

• Black Friday webinar (00:00)
• Fitness coaches aren't always the best salespeople (02:38)
• Advantages of a universal answer to the same question (05:31)
• How our coaches can enhance gym business profits (08:59)
• Recap (12:19)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.

Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.

On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.

So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.

The bottom line?

One size doesn't fit all. While it's tempting to adopt a new technique based on its success elsewhere, it's crucial to test it out for yourself first before overhauling the system that you have.

Tune in to this episode where Tim and Randy dive into the A/B test results, covering leads, conversions, percentages, investment… They'll also analyze the factors that favor one method over another and provide insights on optimizing your processes.

Don't miss it!

Key Takeaways:

• Intro (00:00)
• FREE Black Friday webinar (01:24)
• Lead conversion methods in the fitness industry (01:39)
• A/B test: in-person consultations vs. discovery calls (02:32)
• Reasons to do a discovery call first (10:13)
• Optimizing gym marketing processes through testing (11:40)
• The marketplace is the ultimate decider (16:36)
• Recap (18:38)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. 

Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175? 

But here's the secret weapon: strategy. Instead of a sudden sale announcement, the key is building excitement and eagerness among the target audience. Engaging customers early and consistently ensures you're top of mind before the big players flood the market. 

It isn’t just about promotions; it’s a carefully crafted psychological journey, ensuring your brand doesn't get overshadowed. The goal is to beat the giants at their own game by being proactive.

Over the past decade, our expertise in orchestrating successful Black Friday campaigns has been recognized and appreciated. In this episode, we aim to guide businesses on pricing, structure, and optimizing Black Friday sales. 

We're also hosting an informative webinar on October 5th, designed to provide deeper insights. We’ll show you 5 steps to dominate Black Friday without spending a dollar on ads. (If you're unable to attend, replays will be available.)

Last year, our guidance was exclusively offered to our premium Iron Circle members. This year, while we are opening our doors to a broader audience, availability is limited. With 37 businesses already engaged, we provide an in-depth, tailored approach and for some, a comprehensive service. 

Tune in for this episode and register for our webinar to ensure you’re well-equipped for the upcoming Black Friday. Your timely preparation today will ensure success tomorrow.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• It’s time for Black Friday (00:47)
• Leveraging Black Friday sales to boost fitness business revenue (09:48)
• Marketing and sales strategies (15:26)
• Learn more about our free Black Friday webinar (23:25)

Additional Resources:

- Register for our FREE Black Friday webinar  

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the business world. But is it always right? 

I'd say, not necessarily. 

On paper, it's logical – why waste time learning something new when you can hire someone else to do it? But here's a catch: just because you're great at something doesn't always mean it's the right task for you. 

The real value here is time. It's an invaluable asset that, once lost, can never be regained. Unlike money, which can always be earned back, every second that ticks away is gone forever. 

This episode delves deep into this priceless resource - time. 

Are you stuck in daily operational tasks like checking social media, training clients, or shopping runs? If so, you might be missing the bigger picture. 

As the captain of your ship, your role extends beyond the day-to-day. It's about guiding your business, exploring new opportunities, and making strategic decisions. 

The key question is: which tasks are uniquely yours, and which can be delegated? As the visionary and chief of your enterprise, you need to focus exclusively on activities that drive revenue and growth. 

After all, while training sessions are crucial, should the owner of the business be the one delivering them when there are other pressing strategic decisions to be made? 

A hot topic, isn't it? 

Join Tim and Randy in this riveting episode as they dive into the profound concept of how, as a business owner, you buy your time, but you get your time back.

Let’s dive in!

Key Takeaways:

• The Iron Circle Experience (00:00)
• Challenging the ‘Do What You Do Best and Outsource the Rest’ saying (02:12)
• How do you spend your time (04:27)
• Prioritizing time and delegating tasks for business growth (07:57)
• The mindset of gym owners (12:51)
• Loyalty and decision-making in a gym business (22:08)
• Selfishness in the gym industry (26:25)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran, to ignore such promises. 

And let's be honest: who wouldn't want an extra $100,000 in their pocket?

But there's a catch. As you delve deeper into these glamorous figures, the shine often fades. Much like the bulk of an iceberg that remains hidden beneath the surface, there's more to these programs than meets the eye.

One certainty with this way of doing business is the looming start of each month in panic mode, wondering where the next dollar will come from. As a result, decisions become driven by desperation.

However, instead of this high-ticket approach, Tim and Randy advocate for the principle of sustainable business through recurring revenue. 

The goal of this model is to ensure that the monthly subscriptions you receive cover your gym's operating expenses as early as possible in the month. With such stability, the gym remains in a safe zone, even if no additional sales are made.

This approach brings clarity, allowing you to operate from a position of strength. With this solid foundation in place, introducing a high-ticket item becomes a strategic decision, not a last-ditch effort for survival.

If you want to uncover the truth behind high-ticket promises and learn how to build a stable, recurring revenue for your gym business, tune in for this episode as Tim and Randy lay out the real path to financial stability and growth.

Key Takeaways:

• Intro (00:00)
• High-ticket vs. Monthly recurring revenue (01:27)
• Building a sustainable fitness business with recurring revenue (03:20)
• Good things about high-ticket sales (08:00)
• Why Tim and Randy stopped doing high-ticket items (11:28)
• The importance of recurring revenue (15:11)
• Do this first and watch the pressure come off (18:37)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.

It wasn't just his gym. Across the board, July posed challenges for many gym owners. 

Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.

Here's the twist: for three out of the four weeks in July, he wasn't even present at his gym! Yet, his business not only held its ground but also grew by $900. That potentially means 18 new members were added and serviced seamlessly by his team in his absence.

Obviously, he hadn’t considered the immense value of the time freedom his business was now affording him. It's not always about the gross revenue or flashy numbers. Sometimes, it's about unnoticed wins, like being away from your gym and still seeing it thrive.

This new understanding changed how he saw things. What he thought was a setback was actually a big win for his business: having free time and knowing his gym runs well even when he's not there.

That's the beauty of understanding success beyond just profit and loss. Your business should work for you, not the other way around. This Iron Circle story is a testament to the often-overlooked victories that aren't always evident in the numbers.

In this episode, Tim and Randy share other Iron Circle members’ wins, unpack what real success looks like, and explain how to achieve that with true leadership training.

Join them, and let’s discover how you can leave your gym for some time and still win in this game.

Key Takeaways:

• Intro (00:00)
• What does success look like for you as a gym owner? (02:15)
• Wins that aren't just showing up on the P&L (04:05)
• Build an actual business instead of being the business (09:15)
• Can you leave your business operations for a month? (18:04)
• The importance of leadership training (25:55)
• Get out of your gym - it's a really good feeling (27:31)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!