You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.

It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.

Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.

Tim and Randy describe how it all went down in this episode and some of the reasons why you should join this group. But you have to qualify!

Tune in to learn more.

Key Takeaways

- What is the Iron Circle (01:16)

- How to qualify for the Iron Circle (03:47)

- The Iron Circle is much more than business (04:29)

- Recap of the Orlando event (07:41)

- Guest speaker at the Iron Circle event (09:28)

- Solving major problems with the help of your peers (12:54)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

The exit plan of an independently owned gym business is seldom a big windfall of cash.

There we said it.

It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.

Most of the people who are successful in this business understand that a gym is a cash flow business.

This means that you create enough cash flows in your business to cover the base operating expenses, then have some excess which you can reinvest in other areas to build wealth.

How do you ensure your business is generating excess cash flow?

Tune in to find out!

Key Takeaways

- Gym business is a cash flow play (02:37)

- What’s your game plan as a gym owner (04:44)

- Knowing the end goal of your business (07:51)

- Systematize your business (13:11)

- Make your recurring revenue greater than base expenses (15:43)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.

The point of this episode is simple. The fitness business is hard, there's no denying it. But if you want to succeed, you've got to be willing to go all in.

If you're not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.

But here's the thing: it's not as difficult as it needs to be when you know where your time and attention need to be spent. You can win this game, there's no doubt about it, but you need the right mindset and the right strategies.

Tune in to this episode for some tough love on what it takes to succeed as a gym owner!

Key Takeaways

- Fitness growth summit update (00:29)

- Why there's resistance to raising rates in fitness (04:28)

- The value of fitness services (08:08)

- The gym business is not a hobby (09:17)

- Go all in to change your life (17:51)

- The playbook of gym business success (18:15)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.

But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.

And there’s no better place to start than at your financials. At the core of a lot of gym owner stress is managing cash flow and paying all your bills as they become due.

In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress.

Tune in

Key Takeaways

- Shift to twice-a-month payrolls (02:58)

- Weekly vs. monthly billings (06:00)

- Stabilize your business (08:19)

- How to reduce financial stresses (10:13)

- It’s the small things that make the difference (15:20)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.

Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.

While this would definitely be exciting and fun, this business model has numerous challenges.

For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be scrambling for adult fitness clients during the offseason. What this then means is that you don’t have an identity for your business.

But this is not the only challenge…tune in as Tim and Randy dissect this model in this episode.

Key Takeaways

- Growth Summit update (00:26)

- The good and bad of a sports training model (01:49)

- Creating your business identity (04:04)

- The difficulty of marketing a sports facility (06:08)

- Select your piece of the pie (09:56)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?

It's time to stop wondering and start taking action.

You have to take complete responsibility for the success or failure of your business.

You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting out fires all day long.

Knowing the difference between being self-employed and being a business owner is key to making your life easier as a gym owner. To become a business owner, you have to have good systems and clear processes and run them consistently. That's what a business is all about.

In this episode, Tim and Randy outline what is holding you back from succeeding in your gym business and what to do about it.

Key Takeaways

- Why you aren't living up to your potential (01:30)

- Take complete responsibility for your business (02:41)

- Run the play (06:39)

- Do you have the right people in the right seats? (09:22)

- What do you want with your business? (11:17)

- Be proactive with your time, not reactive (14:55)

- Surround yourself with the right people (17:01)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.

You probably need a paid ads strategy to force growth.

As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.

Paid advertising, without a doubt, is the only predictable method of generating leads on demand.

In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in!

Key Takeaways

- The only predictable method of generating leads (02:46)

- Can referrals sustain a business? (05:29)

- Finding and scaling winning campaigns (07:53)

- Forced split test in FB ads (10:29)

- Control the messaging in your marketing (13:13)

- Working with an ad agency (15:47)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.

When you are at this point, your life changes. You don’t have to worry about covering upcoming expenses. You just focus on growth.

This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.

Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business, constantly worrying if they’ll be able to meet their monthly base expenses. They are essentially coming from behind every month.

This is very tough and causes a lot of stress to these gym owners as they have to make extra sales to keep the lights on every month.

For 2023, Tim and Randy want your only goal to be growing your gym business to a point where before even the month starts, you know that you have the revenue coming in to cover ALL your monthly expenses without having to make extra sales. 

Here’s how to do it….

Key Takeaways

- The best thing about a fitness business (01:17)

- The stress of living paycheck to paycheck (03:07)

- How to get clarity on your vision (04:05)

- Increase your retention to increase your reoccurring revenue (05:31)

- The cash flow game (08:55) 

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.

That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.

These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.

You'd rather have a lower but higher-quality lead flow with a higher purchasing intent.

How do you ensure this?

Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).

Tune in!

Key Takeaways

- Volume of leads vs. quality of leads (02:40)

- Marketing is a process, not one thing (04:36)

- How to test your marketing (09:31)?

- The marketing metric that really matters (14:40)

- The problem with running challenges (18:02)

- Creating a long-term sustainable business (23:55)

Additional Resources

 - The Math of Marketing 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.

Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.

Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or their excitement for starting a fitness program.

What can you do about it as a gym owner?

Listen in for some pro tips on how to get your prospects to show up for their consultations.

Key Takeaways

- Why are people not showing up for the consultation (03:47)

- Meeting your prospects where they're at (05:40)

- Lowering your prospect's anxiety about starting a fitness program (07:37)

- Call your prospect before the appointment (08:40)

- Pro-tip to get rid of prospect's excuses (11:05)

- Learn how to get clients into your four falls (16:41)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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If you haven't already, please rate and review the podcast on Apple Podcasts!