Tatum Brandt joins the show to talk about the future of fitness culture and whether HYROX can stay cool as it goes mainstream. We get into CrossFit's media era, new event leagues, and how storytelling keeps sports authentic once the crowds arrive.

We also talk about: – The balance between growth and oversaturation – What CrossFit's trajectory can teach HYROX – The rise of World Fitness Project and Sean White's new league – Why media access and community storytelling matter more than hype

Guest Links: Tatum Brandt

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