This week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack.

We'll also share David Sommer's 3 rules for how towing the line when using comedy in your content (as quoted in CTV), and I'll share one of my own rules for helping my small business clients decipher whether a joke or hot take has gone too far to post or juuuust far enough.

The CTV article mentioned in this episode: https://montreal.ctvnews.ca/provocative-or-crude-do-some-corporate-accounts-go-too-far-on-social-media-1.6941717

Here's the link to the Wendy's Twitter (X) account, also mentioned in this episode.
https://x.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine