Launch debrief lovers, this one is for you!
In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.
I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.
Together, we dive into:
- Why launch debriefs are non-negotiable (and how to make them less tedious)
- The real story behind skipping a spring launch
- How a simple pay-in-full bonus drove 75–80% of sales
- The polarizing topic of payment plan pricing (we go there!)
- What it’s like to go into a launch with zero renewals...and still aim high
- Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)
This episode is raw, real, and filled with practical insights.
🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.
Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp
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THE SOLD OUT GROUP PROGRAMS MASTERMIND IS OPEN FOR ENROLLMENT:
Read all the details & apply right here
This 12 month mastermind is designed to help you:
✔️ accelerate your growth with a sales process that brings in 5-6 figures in 5-6 weeks
✔️ create magnetic messaging fueled by money-making activities
✔️ SELL OUT your offers (group OR 1:1) year-round with repeatable, sustainable systems
Connect with Steph
Instagram: @heystephcrowder