Daily Creative with Todd Henry

When you hear the phrase “influencer marketing”, what comes to mind? If you’re like me, those words probably conjure up images of selfies and perfectly-lit location shots. However, marketing through those with influence is much more powerful than those surface understandings imply. If you want your message or product to resonate, identifying with those with influence can help you reach the audience you’re trying to serve.

On this episode, Jason Falls explains to us the nuances of influencer marketing with tips from his new book Winfluence. We discuss how brands get it wrong, and some strategies for leveraging influence to connect with the people your product or service is designed to help.

Mentioned in this episode:

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

When you hear the phrase “influencer marketing”, what comes to mind? If you’re like me, those words probably conjure up images of selfies and perfectly-lit location shots. However, marketing through those with influence is much more powerful than those surface understandings imply. If you want your message or product to resonate, identifying with those with influence can help you reach the audience you’re trying to serve.

On this episode, Jason Falls explains to us the nuances of influencer marketing with tips from his new book Winfluence. We discuss how brands get it wrong, and some strategies for leveraging influence to connect with the people your product or service is designed to help.

This episode is sponsored by Back Country. Go to BackCountry.com/AC and enter promo code AC to get 15% off your first full-priced purchase. Some exlusions apply.

This episode is sponsored by Policy Genius. You could save 50% or more by comparing quotes, and feel good knowing that if something happens, your loved ones will be taken care of. Go to PolicyGenius.com to get started.

When you hear the word “management”, what’s the first thing that comes to mind? Red tape? Bureaucracy? Stasis?

For many people, management is perceived as the enemy of progress. But in reality, effective managers are necessary for progress. We need leaders who can work within constraints, maximize resources, and clear the path for team members to do what they do best.

Today’s guest is Scott Miller. He’s the author of Everyone Deserves A Great Manager, and on this episode he shares with us the six core principles of effective management.

Mentioned in this episode:

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

When you hear the word “management”, what’s the first thing that comes to mind? Red tape? Bureaucracy? Stasis?

For many people, management is perceived as the enemy of progress. But in reality, effective managers are necessary for progress. We need leaders who can work within constraints, maximize resources, and clear the path for team members to do what they do best.

Today’s guest is Scott Miller. He’s the author of Everyone Deserves A Great Manager, and on this episode he shares with us the six core principles of effective management.

This episode is sponsored by Bambee. Get your free HR compliance audit at Bambee.com/accidentalcreative.

This episode is also sponsored by Skillshare. Get a free trial of Premium membership at Skillshare.com/AC.

Ever feel a little out of control of your inbox? If you’re like most people, you probably spend a significant part of your day responding to emails that are of relatively little significance to the work you actually need to do in order to be productive. There’s a dynamic I’ve often written about called the Ping, which is the perpetual pinprick in your gut that says “something out there might be more important than what’s in front of you”. It has us living with divided attention.

How do we deal with the expectations of the inbox and still produce great work? Cal Newport has an answer for us. He is the author of the new book A World Without Email, in which he argues that there is a better way to work. On this episode we discuss his theory about why email is so destructive to workflow, and practical ways that we can improve our approach to creative work in a world that’s obsessed with immediate responses.

This episode is sponsored by Indeed. Right now, listeners get a free $75 credit to boost your job post at Indeed.com/creative. Offer valid through March 31, 2021.

This episode is also sponsored by Stamps.com. Stop wasting time at the post office and go to Stamps.com instead. Use our promo code ACCIDENTAL to get one month free plus free postage and a digital scale.

Mentioned in this episode:

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Ever feel a little out of control of your inbox? If you’re like most people, you probably spend a significant part of your day responding to emails that are of relatively little significance to the work you actually need to do in order to be productive. There’s a dynamic I’ve often written about called the Ping, which is the perpetual pinprick in your gut that says “something out there might be more important than what’s in front of you”. It has us living with divided attention.

How do we deal with the expectations of the inbox and still produce great work? Cal Newport has an answer for us. He is the author of the new book A World Without Email, in which he argues that there is a better way to work. On this episode we discuss his theory about why email is so destructive to workflow, and practical ways that we can improve our approach to creative work in a world that’s obsessed with immediate responses.

This episode is sponsored by Indeed. Right now, listeners get a free $75 credit to boost your job post at Indeed.com/creative. Offer valid through March 31, 2021.

This episode is also sponsored by Stamps.com. Stop wasting time at the post office and go to Stamps.com instead. Use our promo code ACCIDENTAL to get one month free plus free postage and a digital scale.

For many people, days are starting to blend together. Our lives for the past year have consisted of the same places, people, and circumstances day after day, and this can result is a sense of “stuckness” or being in a creative rut.

Ironically, one of the best ways out of that rut is by instilling daily practices to help you develop your mindset, hone your creative instincts, and spot opportunities and ideas. I call these the “Dailies”. Here are a few of mine:

• Study 60 minutes each day
• Write 500 words each day
• Review my “Big Things” and objectives
• Do one act of business development
• Create one piece of useful content

I do these activities each day, regardless of circumstances, and regardless of how I feel. It keeps me focused and prepared for whatever comes my way.

On this episode, I share insights from my book Louder Than Words about how to develop your own set of Dailies and implement them in your routine.

Mentioned in this episode:

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

For many people, days are starting to blend together. Our lives for the past year have consisted of the same places, people, and circumstances day after day, and this can result is a sense of “stuckness” or being in a creative rut.

Ironically, one of the best ways out of that rut is by instilling daily practices to help you develop your mindset, hone your creative instincts, and spot opportunities and ideas. I call these the “Dailies”. Here are a few of mine:

• Study 60 minutes each day
• Write 500 words each day
• Review my “Big Things” and objectives
• Do one act of business development
• Create one piece of useful content

I do these activities each day, regardless of circumstances, and regardless of how I feel. It keeps me focused and prepared for whatever comes my way.

On this episode, I share insights from my book Louder Than Words about how to develop your own set of Dailies and implement them in your routine.

Today’s episode is sponsored by Headspace. Visit Headspace.com/accidentalcreative for a free one month trial with access to Headspace’s full library of meditations for every situation.

At some point, every brand realizes that it’s time to do a “refresh”. However, there are any number of factors that can make a change difficult if not nearly impossible. You already have brand equity with your customers or clients, you have invested heavily in your brand design and assets, and rocking the boat can mean accountability if everyone ends up in the water.

How do you know when it’s time to make a change of brand? On this episode, we’re fortunate to have Blake Howard. He is the co-founder and Creative Director at Matchstic in Atlanta, and also the host of the new podcast A Change Of Brand on which he interviews leaders from companies who have made a significant shift within their brand and asks about the challenges and opportunities they encountered along the way. On this episode, Blake shares some of the biggest lessons that he and his team have learned while working with companies who have made a significant change to their brand.

Mentioned in this episode:

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

Please Support Our Sponsors:

Butcherbox: Butcherbox.com/accidental

At some point, every brand realizes that it’s time to do a “refresh”. However, there are any number of factors that can make a change difficult if not nearly impossible. You already have brand equity with your customers or clients, you have invested heavily in your brand design and assets, and rocking the boat can mean accountability if everyone ends up in the water.

How do you know when it’s time to make a change of brand? On this episode, we’re fortunate to have Blake Howard. He is the co-founder and Creative Director at Matchstic in Atlanta, and also the host of the new podcast A Change Of Brand on which he interviews leaders from companies who have made a significant shift within their brand and asks about the challenges and opportunities they encountered along the way. On this episode, Blake shares some of the biggest lessons that he and his team have learned while working with companies who have made a significant change to their brand.

This episode is sponsored by Indeed. Get a free $75 credit to upgrade your job post at Indeed.com/creative. Offer valid through March 31, terms and conditions apply.

This episode is also sponsored by Skillshare. Explore your creativity at Skillshare.com/ACand get a free trial of Premium Membership.