Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

December 31, 2023I Didn't Achieve my Goals for 2023!
This is part 1 of 2 episodes that I'm releasing the first week of 2024.
Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things.
Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify!
Enjoy the start to your new year, and I'll be back on Thursday with part 2!
Happy New Year
Ellen xx
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Mentioned on this episode:
Listen to my 2022 recap episode here: How Much Money I Made in 2022
Get my Template Bundle here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/
35 min
December 24, 2023How to Raise your Prices with Existing Clients
First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening!
In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection.
Takeaways:
Increasing prices is important for business growth and profitability.
Timing is crucial when raising prices, and the end of the year is a great opportunity.
When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services.
Justify the price increase by highlighting achievements and the value provided.
Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients.
Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities.
Thank you all so much for your support throughout the year. It really means a lot to me.
Be kind to yourself this holiday season and I'll see you all in the new year!
Take Care
Ellen xx
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Mentioned on this episode:
Watch my Free Webinar on How to Become a Social Media Manager
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
26 min
December 17, 2023Ask Ellen! Social Media Manager Q & A
This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see?
In this episode, I discuss how to create an effective social media strategy for hotels and restaurants, emphasizing the importance of evoking emotions and storytelling in content. I also address the fear and uncertainty that comes with starting a business and provide some advice on overcoming it. I highlight the significance of entertaining content in social media marketing and give some tips on creating it. Additionally, I share my number 1 tool for social media managers and provide insights on finding help and outsourcing for business growth.
I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!
I'm really excited for you to listen to this episode guys!
Have a great week guys!
Ellen xx
~~~
Mentioned on this episode:
Apps I Use as a Social Media Manager
Outsourcing as an Online Business Owner
Watch my Free Webinar on How to Become a Social Media Manager
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
27 min
December 10, 2023 What is a UGC Creator vs a Social Media Manager?
This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought.
Brands have long known the power of this kind of marketing. It feels like modern day referrals.
But this year we have seen the rise of something a little different, the UGC creator.
A UGC creator is someone hired by a brand specifically to make content for their social pages and the content looks like it could be from a customer. And that content is then part of the marketing material and the overall marketing strategy for that company.
Listen as I go through the Pros & Cons of both UGC Creator and Social Media Manager. What is your preference, or what would you like to pursue? Send me a DM about it and also let me know what you thought about this weeks episode and what you would like to hear in future episodes.

I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!
I'm really excited for you to listen to this episode guys!
Have a great week guys!
Ellen xx
~~~
Mentioned on this episode: How to Book High Ticket Clients
Watch my Free Webinar on How to Become a Social Media Manager
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
36 min
December 03, 2023 I'm Burning Down my Business!
Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting!
LAUNCHING TODAY! The new Dishing Up Digital website is going live!
On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job, and this was the day that I announced to the world: "this is my baby, Dishing up Digital, this is my new business, and this is what I'm going to be doing full time!"
And it was a terrifying day.
Listen to how I'm celebrating this year. What new steps I'm taking. How I'm planning to challenge myself and continue to not only grow my own business, but in-turn, grow the businesses of my Dishing Up Digital School students.
As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?
I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!
I'm really excited for you to listen to this episode guys!
Have a great week guys!
Ellen xx
~~~
Watch my Free Webinar on How to Become a Social Media Manager
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
25 min
November 26, 2023How to Book Hight Ticket Clients
Today we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services and/or changing your packages & services.
In this episode, I look at:
Increasing your network
Working on your own 'Thought Leader' content
Cold Pitching
As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?
I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!
This month, we've had a RECORD NUMBER of downloads and I am so thankful for this! You know I love creating content in this space and I appreciate every single one of you!
Have a great week guys!
Ellen xx
~~~
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
22 min
November 21, 2023Tackling your fear of failure
Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy.

Have a great week guys!
Ellen xx

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Mentioned in this episode:
Black Friday week of deals - https://www.ellenmackenzie.com/black-friday
Buy Ellen's Book - https://www.ellenmackenzie.com/book

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee
16 min
November 19, 2023My Content Workflow for Being Consistent on Instagram
BLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only.
Check out all the details here: https://www.ellenmackenzie.com/black-friday
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In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on so much potential. I'll go through the workflow I follow for my Reel batch creating days - in fact I used this exact workflow for all my Black Friday lead up and deals - go check out my Instagram for the implementation! From blasting Taylor Swift to turning off notifications, editing yourself out of videos where you've tried to get your phone/camera to stand up only to have it fall over... anyway, you get the gist!
As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?
I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!
Have a great week guys!
Ellen xx
~~~
Mentioned in this episode:
Last weeks episode: The Real Reason You're NOT Growing on Instagram
My episode on Why I Don't Schedule My Client Posts
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
25 min
November 12, 2023The Real Reason You're NOT Growing on Instagram
The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out there on Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right now.
That list is:
Being too focused on consistency and not on quality
Too much repurposing and being too hands off
Being Selfish
Being Copycats
This is all explained in the episode, so enjoy this one!
Guys, my DMs are always open. I hope you know I love hearing from you, so please reach out and I'll do my best to help. Or, if you're able, I would love if you could leave a review on Apple Podcasts, a 5 star rating on Spotify, or even subscribing, I would really appreciate it.
Take care out there guys, and see you next week.
Ellen xx
~~~
Mentioned in this episode:
Instagram Reel about Discovery Calls
4 Years Later Reel
Little Lando Norris - Client edits at 4pm Reel
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
32 min
November 06, 2023 How Going to Therapy Changed my Business
BLACK FRIDAY!
Now that I have your attention, keep an eye on my Instagram Page and turn on notifications for more info coming soon!
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I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my most comfortable and excited to create in.
Being an entrepreneur requires a balance and inner workings of many cogs, and it all needs to be a well oiled machine. And that well oiled machine starts with me.
I recorded this episode on the 1 year anniversary of me starting therapy, so this topic seemed really fitting. I hope this helps you in some small way and that even if you think you don't need it, seeking therapy can help you in all aspects of you life - business or personal!
Guys, my DMs are always open. I hope you know I love hearing from you, so please reach out and I'll do my best to help you.
Or, if you're able, I would love if you could leave a review on Apple Podcasts, a 5 star rating on Spotify, or even subscribing, I would really appreciate it.
Take care out there guys, and see you next week.
Ellen xx
~~~
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
32 min