Dishing Up Digital with Ellen Mackenzie

I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training

In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years.

We cover...

- The importance of solving problems for your customer

- Scarcity in marketing and how to do it right

- Utilising other audiences with partnerships

- Viral marketing techniques

Ellen xx

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Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's what led me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seeing online - particularly TikTok, is "are influencers or content creators "real" entrepreneurs? 

This week I dive into this question, I look back on my time as an influencer and how influencer's can justify calling themselves entrepreneurs.

As always, I would love your feedback - hit me up with your thoughts in my DMs.

I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!

Have a great week guys!

Ellen xx

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Mentioned in this podcast: Sharing Your Income Online? Ew!

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Episode 100! 
That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that! 
We've had an amazing couple of months with downloads lately and that has been super positive to see. You can help us out by subscribing, giving us a 5 star rating, or a review on Apple Podcasts, and this helps with the reach of the podcast.

For the 100th episode, I've decided to do a part 2 from this previous episode: $0 to $5K Months: My Journey as a Social Media Manager. This was a hugely popular episode and some of you even requested a follow up. Today we'll look forward from the lessons learnt in that episode and chat about how you continue to grow your business. Lots of talk about scaling and growing your mindset.

I am also quiet launching a mini version of my Scale on Social Mastermind - a great way to scale your business to finish off your year on a high. Jump over to Instagram and DM me for more information to see if it's the right fit for you now: https://www.instagram.com/p/CyWFORSsjsR/  

I hope you enjoy this episode guys. I'm so grateful to every single person who listens to this podcast and just want to thank you all for coming along on this journey with me!

Have an amazing week!

Ellen xx

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Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

If you've been following along, you know that I've been travelling a bit recently - in fact, this episode was recorded while I was in South Africa! This makes it the perfect time to release this episode about being able to work from anywhere in the world. I know there's a lot of Reels & TikTok's out there really glamourising the digital nomad lifestyle, but the reality is, a lot behind the scenes work goes into my business in order to get to this point. This has helped me to put together the following in which I hope can support you with travelling while still working or starting out on that digital nomad lifestyle.

I'd love to hear how you've gone with taking your work on the road with you or if you're thinking of embarking on this journey. What do you wish you had done before travelling, or what was something that made a huge difference while embracing the digital nomad life? DM me! 
And please, I'd really appreciate your review on Apple Podcasts or subscribing on Spotify - it really helps encourage me to continue putting out these episodes.
Have a great week guys!
Ellen xx

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Mentioned in this episode: Outsourcing as an Online Business Owner

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Last month (September), I had a huge response to this post on my Instagram Page, giving me the idea to expand and record a podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business.

My apps are: Adobe Creative Cloud, Canva, CapCut, Paypal, Xero, PandaDoc, ClickUp (affiliate link), Trello, and Meta Business Suite.

It's important to note, that yes, there are many amazing alternatives out there, and I'm not saying my chosen apps are the ones you should work with. This are just what work for me and, in some cases, what were available to me when I started.

Hit me with any questions you have around this topic, or let me know what your preferred alternatives are - what's popular in your part of the world too! And if you enjoy this episode, don't forget to review us on Apple Podcasts or Follow us on Spotify - it really helps encourage me to keep making these for you.

Have a great week Guys!

Ellen xx

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Mentioned in this episode: Why I Don't Schedule Client Posts

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Hi! I'm Ellen, and I'm from a country called Aotearoa (or New Zealand) located at the almost bottom of the globe, and I work with, and have worked with, many international clients. That's right, multiple!

Today's episode goes through how I got started with my first International Client, how I booked my next one and how International Clients tend to find me. Guess What? I have never even cold pitched an International Client!

Have a listen to see what tips & processes I recommend for booking your own International Clients.

As always, I'd love to hear your feedback and what has worked for you in this area. And if you enjoy this episode, don't forget to review us on Apple Podcasts or Follow us on Spotify - it really helps encourage me to keep making these for you.

Have a great week Guys!

Ellen xx

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Mentioned in this episode: Interview with Maeve Erin Creative

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This is the 4th and last installment of the money series! Scroll down below for the links to the previous 3 episodes.

Social Media Management is a premium service and we are in demand. It is so essential as an online business to have a social media presence. We offer so much value in our services as Social Media Managers and we need to start believing in ourselves.

In this episode I got through how to get yourself into the right mindset around valuing your services and making that leap to increasing your package prices. I want you to feel confident in what you do and I want your prices to reflect that! 

Listen closely, because I'm giving you homework, and I want you to message me that you've done this!

As always, I so appreciate you listening to the podcast. Please leave a review on Apple Podcasts, subscribe to us on Spotify, or even just tag us on your socials when you're listening. All of this helps to keep up producing this podcast and keeping it free for you!

I hope you enjoyed this money series.
Take care Guys,
Ellen xx

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The Money Series so far:

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School 
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This is your last week to take advantage of saving $700 on joining the Dishing Up Digital School! CLICK HERE for more details and join before September 24th.

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We're on episode 3 of The Money Series!
I'm going to be taking you through some example packages and showing you how to create a 3-tiered system of prices and packages, that sets you up really well in terms of your income and finances, but is also really attractive to clients. This is a system that I teach in-depth in my Dishing Up Digital School (Join Today!).
My 3-tiered System:

I really hope you enjoy this episode. As always I'd love to hear your feedback. Don't forget to post your reviews on Apple Podcasts or subscribe via Spotify.
See you next week with another installment of the Money Series!
Take care Guys
Ellen xx

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Mentioned in this episode: Sharing Your Income Online? Ew!
The Money Series so far:

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Psst! Did you know there is currently a deal on if you Join Dishing Up Digital School? Save $700 by joining before September 24th. CLICK HERE for more details

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Ooo guys, I am loving recording this series for you! Seriously, I am giving away some GOOD information! In this week's episode, I want to help you realise your worth and how you can go about increasing your prices. Income is the number one reason businesses fail and not knowing what to charge is a big part of this!

This episode covers:

If you enjoyed this episode, please leave a review on Apple Podcasts or a rating on Spotify, because this seriously helps me out so much and I would really love to continue bringing you these free episodes - and this will help and support me!

Have a great week guys, and I'll see you next Monday!

Ellen xx

Follow Ellen on:

Visit Ellen's Website

Buy Ellen's Book: B.I.T.C.H Power

THE MONEY SERIES 
For the month of September I am bringing you my 4-part money series!

This week we start with a common question I receive - should I charge hourly or offer packaged services? Spoiler Alert! I am pro packaged services, BUT, I believe there is a time and place for the hourly charge. Listen as I go through the ins and outs of hourly charging, and hopefully convince you to value your time and expertise more, by putting together some fantastic packages for your clients.

I can't wait to hear what you think - are you offering packages? What do you like about charging hourly? Also, let me know if you have any money questions - I may just get the chance to answer your question in this series!

As always, your feedback and reviews are so valued. I would love it if you could review us on Apple Podcasts and subscribe via whichever platform you are listening.

Thanks for listening and have a great week!

Ellen xx

Follow Ellen on:

Visit Ellen's Website

Buy Ellen's Book: B.I.T.C.H Power